Infinite Insight to Your Subscribers
Retention and Churn
You Can’t Be an Oil Tanker
Churn rates vary by region and product type, but are often in the double digits. Predictive analytics is your most effective weapon against churn, but you need a solution that adapts to volatility of today’s market. Relying on a few churn models just doesn’t work anymore.
It's imperative to have an early-warning system to identify those customers at risk of churning and suggest offers that can help keep their business. Likewise, a more viral deflection of churn by leveraging social networks among your subscribers.
For U.S. Cellular, we helped build a superior churn model in only 2 ½ days. InfiniteInsight® can do the same for you.
- Communications data schema
- Analytical record templates for communications
- Predictive model templates for churn/retention
- Identify root causes of churn from variable contributions in churn models
- Feedback loop: include retention campaign results in future churn models to identify best offer/best channel
- Identify key churn influencers via social network analysis
- Real-time scoring in the call center and online to identify most appropriate retention offer
- Churn model provides up to 17% improvement in targeting efficiency (U.S. Cellular)
- Built a superior churn model in only 2 ½ days (U.S. Cellular)
- Cut churn rate nearly 28% (Cox Communications)
- Identifies customer-related issues by analyzing 10 million records and 800 variables (Cox Communications)
- Models cover key areas of customer behavior including churn, retention and perception of customer service (NET Servicos)
- Predictive models allow proactive steps to be taken to increase customer satisfaction and loyalty (Vodafone Germany)
- Decreased churn rate (Vodafone Netherlands)
“We're getting a lift as a result of InfiniteInsight®.”
“We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight®”
“With InfiniteInsight®, we've increased products per household by 14%.”
Seymour Douglas, Ph.D.
“InfiniteInsight® helps us to gain a real understanding of our subscribers' needs.”
“InfiniteInsight® delivers the biggest gains in productivity and ultimately results.”