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Key Benefits
Refresh More Frequently: Predictive modeling should never be a one-shot process. Direct marketers can improve the predictive performance of models by continually incorporating the results from their most recent direct marketing campaign and response activity. There are several reasons why model updates lead to better marketing results.
Manage by Exception: There is no need to dedicate a full team to managing the process. Only a few people are required, since KMF Department allows "management by exception." KMF supports this by allowing users to subscribe to structured events. Users receive e-mail notifications when something occurs that interests them.
Simple GUI: Automation has always been the key driver of KXEN strategic development and is still the cornerstone of KMF Department. A graphical interface easily guides users through a repeatable process for building and registering models for testing and validation. The ease of use and automation capabilities makes it possible to develop many more models with the same resources.
Prevent Human Error: KMF Department reduces costs related to risks and errors of operational predictive analytics projects by automating processes that need not require human intervention while also warning subscribed users of any critical issue.
KMF Department Proves Accountability for the Business: Analytical managers receive comprehensive reports on things like data usage, modeling servers and project status. Reports also show profitability with respect to resource usage. Respond to Market Changes: Success during rapid economic changes requires businesses to be able to make changes immediately. A time lag can be extremely costly. KMF Department improves agility and time-to-market, by providing easy changes to scheduling (for example from every month to every week) in just a few clicks organizations can detect exactly when their environments start to change so that they respond more quickly.
Repeatable Dataset Creation: A key capability is the support of analytical dataset creation and lifecycle. Rather than having to redefine a new dataset each time a new model needs to be built, KXEN Analytical Data Management (ADM) automates this analytical dataset creation and versioning.
By managing administration rights: KXEN Modeling Factory Department makes work easier and faster for IT Staff. Through an intuitive and easy-to-use Web user interface, KXEN Modeling Factory provides decentralized, distributed and simplified administration of users rights and permissions. The result is a secure delegation of administration activities.
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