Social network analysis software

How can social network analysis software boost your marketing performance? KXEN - a leading data mining vendor - can show you how!

Social network analysis software lets companies identify the networks that exist between customers and their family, friends and business associates. These relationships play a persuasive part in purchasing decisions, vendor choice and churn behaviour. However, companies often don't have the means to exploit these relationships for marketing intelligence, missing a valuable opportunity to strengthen their acquisition, up-sell and retention campaigns. With KXEN's new KSN social network module - the current state of the art in social network analysis software - exploiting these customer connections has never been easier. Part of KXEN's data mining software portfolio, KSN uses advanced analytics to deliver results in record time.

Using social network analysis software to understand customers' needs is a powerful addition to established customer lifecycle analytics, significantly enhancing the results achieved.

Thanks to KXEN's social network analysis software, companies are able to identify multiple connections between people, revealing new sales and marketing opportunities that were previously hidden from view. Automated data mining and advanced analytics are part of KXEN's predictive and descriptive analytic software, and allow companies to make better use of existing customer data for improved lift and higher profits.

See how KXEN's social network analysis software is reducing churn and increasing revenues at France Telecom/Orange Group owned Telekomunikacja Polska by reading Frost & Sullivan SNA the case study available here .

Click here to see more information about KXEN's SNA module KSN

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