Incremental modelling

Would you like to know more about incremental modelling? KXEN has all the answers you need!

Thanks to KXEN's incremental modelling software, companies are able to increase targeting accuracy, response rates and profitability across their direct mail campaigns. KXEN's tools enable companies to improve campaign effectiveness, thus generating additional profit. Incremental Response Modelling (also known as Uplift Modelling) is a proven method for identifying those prospects who would not otherwise have bought from a company, but are likely to respond if given the right offer.

Using incremental modelling to boost business

Incremental Modelling can be done by considering individual campaign responses, lifetime value and campaign profitability, as well as a number of other business metrics. KXEN's association rule mining, business analytics software and customer lifecycle analytics can be used to pinpoint prospects and identify the existing customers they want to retain. KXEN's tools provide all the elements needed to quickly put robust, best practice incremental response analysis solutions into production.

Find out how incremental modelling can boost your customer response rate by clicking here!

Customer Quotes

"We've found that statistical models can cut direct-mail volumes by as much as 70 percent while campaign response rates can rise twofold or even threefold. With KXEN... we can concentrate on having the right offer in front of the right customer at the right time."

Mathew Common, Head of CRM Support, Barclays

"KXEN has reduced elapsed time to model creation, start to finish, by approximately 80 percent and reduced model building time from three weeks to one. By using this tool, the churn rate has reduced by a percentage point, and the company has realized the return on investment in the first two months it has been in service."

Cox Communications, DMReview