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KXEN, An SAP Company

InfiniteInsight® translates into faster time-to-market and far more personalized campaigns. 

Dave Torgerson
Senior Director, Shared Analytical & Data Services

U.S. Cellular┬« Optimizes the Customer Lifecycle with InfiniteInsight®

Challenges

  • Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market.
  • Could not deliver the quantity and quality of predictive models needed.

Solutions

  • Chose InfiniteInsight® because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market.
  • InfiniteInsight’® automated approach to model building and scoring allows  U.S. Cellular®  to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians..
  • Initially U.S. Cellular® used InfiniteInsight® to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems.
  • Implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight®.
  • Using InfiniteInsight® to drive cross-sell activities.

Results

  • Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns.
  • Reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.
  • InfiniteInsight® is not only faster, but allows U.S. Cellular® to build a large number of higher quality models with only limited resources.
  • By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.
  • Sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.
  • InfiniteInsight® focuses on what really matters in U.S. Cellular’s®'modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications.
  • Building more high-quality models without additional headcount.
  • Huge gains from InfiniteInsight® translate into faster time-to-market with far more personalized campaigns.
Challenges
Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market.
Could not deliver the quantity and quality of predictive models needed.

Solutions
Chose InfiniteInsight® because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market.
InfiniteInsight’® automated approach to model building and scoring allows  U.S. Cellular®  to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians..
Initially U.S. Cellular® used InfiniteInsight® to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems.
Implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight®.
Using InfiniteInsight® to drive cross-sell activities.

Results
Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns.
Reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.
InfiniteInsight® is not only faster, but allows U.S. Cellular® to build a large number of higher quality models with only limited resources.
By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.
Sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.
InfiniteInsight® focuses on what really matters in U.S. Cellular’s®'modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications.
Building more high-quality models without additional headcount.
Huge gains from InfiniteInsight® translate into faster time-to-market with far more personalized campaigns.Challenges
Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market.
Could not deliver the quantity and quality of predictive models needed.

Solutions
Chose InfiniteInsight® because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market.
InfiniteInsight’® automated approach to model building and scoring allows  U.S. Cellular®  to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians..
Initially U.S. Cellular® used InfiniteInsight® to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems.
Implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight®.
Using InfiniteInsight® to drive cross-sell activities.

Results
Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns.
Reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.
InfiniteInsight® is not only faster, but allows U.S. Cellular® to build a large number of higher quality models with only limited resources.
By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.
Sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.
InfiniteInsight® focuses on what really matters in U.S. Cellular’s®'modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications.
Building more high-quality models without additional headcount.
Huge gains from InfiniteInsight® translate into faster time-to-market with far more personalized campaigns.
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Industry: Communications
Size: Large
Region: AMER