InfiniteInsight® translates into faster time-to-market and far more personalized campaigns.
Senior Director, Shared Analytical & Data Services
U.S. Cellular® Optimizes the Customer Lifecycle with InfiniteInsight®
- Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market.
- Could not deliver the quantity and quality of predictive models needed.
- Chose InfiniteInsight® because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market.
- InfiniteInsight’® automated approach to model building and scoring allows U.S. Cellular® to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians..
- Initially U.S. Cellular® used InfiniteInsight® to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems.
- Implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight®.
- Using InfiniteInsight® to drive cross-sell activities.
- Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns.
- Reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.
- InfiniteInsight® is not only faster, but allows U.S. Cellular® to build a large number of higher quality models with only limited resources.
- By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.
- Sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.
- InfiniteInsight® focuses on what really matters in U.S. Cellular’s®'modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications.
- Building more high-quality models without additional headcount.
- Huge gains from InfiniteInsight® translate into faster time-to-market with far more personalized campaigns.