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KXEN, An SAP Company

We've Revolutionized Predictive Analytics

Resource Library

Current View: On-Demand Webinars

Decision Management Solutions: Managing the Next Best Activity Decision with Predictive Analytics

Decision Management Solutions: Managing the Next Best Activity Decision with Predictive Analytics On-Demand Webinars

James Taylor, CEO, Decision Management Solutions
Marco Casalaina, VP of Product Management,  KXEN

Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity programs.  In this webinar, Decision Management Solutions’ CEO, James Taylor and KXEN’s VP of Product Management, Marco Casalaina discuss how to implement Next Best Activity using best-in-class predictive analytics and business rules to maximize the value of your relationships across the customer lifecycle.

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MarketingWeek: Hit the Jackpot with Predictive Power and Infinite Customer Insight. Now.

MarketingWeek: Hit the Jackpot with Predictive Power and Infinite Customer Insight. Now. On-Demand Webinars

Mark Choueke, Editor, Marketing Week
Pankaj Arora, Senior Analytics Consultant, Customer Insight Team, Tipp 24
Mark Perrett, Business Consultant, HP
Matt Chouard, SVP Field Operations, KXEN


Today's marketing is becoming increasingly sophisticated as the cloud changes the nature of customer relationships. This is driving skyrocketing demand for predictive insight so marketers can optimise every interaction in the customer lifecycle. Learn firsthand how Tipp24.com, the lottery website operated by Tipp24 Services Ltd., is using InfiniteInsight® to boost targeting accuracy of its marketing campaigns by up to 300% for its millions of customers.

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Sybase & InfiniteInsight®: Social Network Analysis in the Communications Industry

Sybase & InfiniteInsight®: Social Network Analysis in the Communications Industry On-Demand Webinars

David Wiseman, Telecom Business Development, Sybase
Sarah Wallace, Staff Analyst, Heavy Reading
Julien Sauvage, Director of Social Network Analysis, KXEN


In this webinar, Heavy Reading, Sybase and KXEN discuss how social networks can act as a new source of insights into customer behavior and sentiment in the communications industry, and how service providers can use predictive analytics and data mining to leverage these insights into lower customer churn rates.

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Next Best Activity

Learn how to make every interaction the Next Best Action using best-in-class predictive analytics and business rules.

Hit the Jackpot

Learn how Tipp24, the lottery website is boosting targeting accuracy up to 300%.