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Decision Management Solutions: Managing the Next Best Activity Decision with Predictive Analytics
James Taylor, CEO, Decision Management Solutions
Marco Casalaina, VP of Product Management, KXEN
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity programs. In this webinar, Decision Management Solutions’ CEO, James Taylor and KXEN’s VP of Product Management, Marco Casalaina discuss how to implement Next Best Activity using best-in-class predictive analytics and business rules to maximize the value of your relationships across the customer lifecycle.
Download Resource »»MarketingWeek: Hit the Jackpot with Predictive Power and Infinite Customer Insight. Now.
Mark Choueke, Editor, Marketing Week
Pankaj Arora, Senior Analytics Consultant, Customer Insight Team, Tipp 24
Mark Perrett, Business Consultant, HP
Matt Chouard, SVP Field Operations, KXEN
Today's marketing is becoming increasingly sophisticated as the cloud changes the nature of customer relationships. This is driving skyrocketing demand for predictive insight so marketers can optimise every interaction in the customer lifecycle. Learn firsthand how Tipp24.com, the lottery website operated by Tipp24 Services Ltd., is using InfiniteInsight® to boost targeting accuracy of its marketing campaigns by up to 300% for its millions of customers.
Sybase & InfiniteInsight®: Social Network Analysis in the Communications Industry
David Wiseman, Telecom Business Development, Sybase
Sarah Wallace, Staff Analyst, Heavy Reading
Julien Sauvage, Director of Social Network Analysis, KXEN
In this webinar, Heavy Reading, Sybase and KXEN discuss how social networks can act as a new source of insights into customer behavior and sentiment in the communications industry, and how service providers can use predictive analytics and data mining to leverage these insights into lower customer churn rates.