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Gartner Vendor Rating: KXEN
Learn why Gartner's lead analyst in Predictive Analytics believes KXEN is a disrupter to the predictive analytics market traditionally dominated by vendors such as SAS and SPSS (acquired by IBM in 2009). In this report, Gartner assesses all the different aspects of KXEN, including strategy, organization, products, technology, marketing, financials and support.
Download Resource »»The Forrester Wave™: Customer Analytics Solutions, Q4 2012
KXEN Named A Leader in Customer Analytics Solutions By Independent Research Firm
October 30, 2012
KXEN recognized as a leader in Forrester's assessment of six top vendors in Customer Analytics Solutions. KXEN received the top score among all vendors for Customer References, which includes Customer Satisfaction and Net Promoter scores.
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Download Resource »»The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013
KXEN Named A Strong Performer in Big Data Predictive Analytics Solutions By Independent Research Firm
January 3, 2013
According to the Wave report, “Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right tools and technologies, given the increasing challenge of storing, processing, and accessing the volume, velocity, and variety of big data.”
To address this increasing challenge as identified by Forrester in the report, “KXEN collapses the normal predictive analytics life cycle by automating the predictive model discovery process.” The report goes on to say “KXEN’s low-touch approach to predictive analytics will boom in popularity. KXEN focuses on providing new clients with better business outcomes as fast as possible.”
KXEN received the highest score achievable in the two criteria based on providing public references–“Performance Reference” and “Scalability Reference”.
Additionally, Forrester notes that KXEN “offers strong social network analysis” and is only one of two vendors in the evaluation that provides this algorithm.
Download Resource »»Aberdeen Report: Build Predictive Models 3x Faster
KXEN Customers Achieve Rapid Model Development and Precise Targeting
April 2012
Discover why benchmark report shows that KXEN users are 50% more likely to target customers through personalized offers. Learn how KXEN users are more likely to use behavioral data like website clickstreams and call center logs, which are critical to big data initiatives, to help generate relevant marketing offers in real-time.
Download Resource »»The Forrester Wave™: Predictive Analytics & Data Mining Solutions, Q1 2010
KXEN Named A Leader in Predictive Analytics And Data Mining By Independent Research Firm
February 4, 2010
The independent research company’s assessment of nine top vendors in Predictive Analytics and Data Mining, stated that "KXEN is at the forefront of the convergence of PA/DM [Predictive Analytics and Data Mining], content analytics and social network analysis for Web 2.0 environments."
Download Resource »»Forrester: The Power of Predictions
June 22, 2011
Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer relationship management (CRM) next best action are to align it with key business imperatives, deliver it through priority customer-interaction channels, inform targeted offers with trustworthy customer data, drive it from advanced analytics and rules, and use it to shape multichannel conversations with customers. Next-best-action deployments are mature but evolving; practitioners leverage predictive analytics and other statistics-based models to realize return on investment (ROI) across CRM roles — including sales, marketing, and customer service — and customer-facing channels. This report profiles two case studies featuring KXEN:
- A telecom provider enables simple, consistent cross-channel interactions
- MonotaRO automates transactions in a portal next-best-action environment
Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
Download Resource »»Decision Management Solutions: Managing the Next Best Activity Decision
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity (NBA) programs. NBA allows organizations to optimize each and every decision across the customer lifecycle – from customer acquisition to cross and up-sell, retention, customer service and more – regardless of channel.
This report highlights how KXEN’s flagship product InfiniteInsight® is used in NBA programs including drill-downs of the applications of NBA in the communications, financial services and retail industries.
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