We've Revolutionized Predictive Analytics
Current View: Analyst Reports
Learn why Gartner's lead analyst in Predictive Analytics believes KXEN is a disrupter to the predictive analytics market traditionally dominated by vendors such as SAS and SPSS (acquired by IBM in 2009). In this report, Gartner assesses all the different aspects of KXEN, including strategy, organization, products, technology, marketing, financials and support.Download Resource »»
KXEN Customers Achieve Rapid Model Development and Precise Targeting
Discover why benchmark report shows that KXEN users are 50% more likely to target customers through personalized offers. Learn how KXEN users are more likely to use behavioral data like website clickstreams and call center logs, which are critical to big data initiatives, to help generate relevant marketing offers in real-time.Download Resource »»
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.Download Resource »»
The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications.
This report highlights how KXEN’s Predictive Cloud™ delivers business-friendly predictive applications including Next Best Activity and Customer Retention in Cloud CRM platforms like salesforce.com.Download Resource »»
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity (NBA) programs. NBA allows organizations to optimize each and every decision across the customer lifecycle – from customer acquisition to cross and up-sell, retention, customer service and more – regardless of channel.
This report highlights how KXEN’s flagship product InfiniteInsight® is used in NBA programs including drill-downs of the applications of NBA in the communications, financial services and retail industries.Download Resource »»