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MarketingWeek: Hit the Jackpot with Predictive Power and Infinite Customer Insight. Now.

Mark Choueke, Editor, Marketing Week
Pankaj Arora, Senior Analytics Consultant, Customer Insight Team, Tipp 24
Mark Perrett, Business Consultant, HP
Matt Chouard, SVP Field Operations, KXEN

Today's marketing is becoming increasingly sophisticated as the cloud changes the nature of customer relationships. This is driving skyrocketing demand for predictive insight so marketers can optimise every interaction in the customer lifecycle. Learn firsthand how Tipp24.com, the lottery website operated by Tipp24 Services Ltd., is using InfiniteInsight® to boost targeting accuracy of its marketing campaigns by up to 300% for its millions of customers.