Find Your Influencers
Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
Werner Widhalm, Head of Customer Knowledge Management Unit
Success Stories
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“With InfiniteInsight®, we're now doing in hours what used to take days.”
Simon Samuel
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“Thanks to InfiniteInsight®, Sears is doing far more with less.”
Tom Stahnke
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“InfiniteInsight® made predictive analytics fast and easy and has allowed us to realize results quickly”
Pradeep Kumar
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“InfiniteInsight® delivers the biggest gains in productivity and ultimately results.”
Dave Torgerson
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“With the automation and InfiniteInsight®, we have achieved a huge time advantage.”
Verena Meuther
