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Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
“The beauty of InfiniteInsight® is that it can work with an almost unlimited number of variables and give better quality results.”
“InfiniteInsight® fit the bill on all levels.”
“Rhapsody selected KXEN’s InfiniteInsight®, based on its easy-to-use, automated learning approach for rapid modeling.”
“InfiniteInsight's™ automated approach to modeling has made predictive analytics affordable, usable and understandable.”
“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot.”
Derlin Mputu Kinsa