Find Your Influencers
Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
“InfiniteInsight® talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
“The timely and accurate insights provided by KXEN led to more effective and quicker targeting and in the end, more votes.”
“We build social networks and communities from 2.6 billion voice call records in just over an hour.”
“InfiniteInsight® allows us to take advantage of big data from our customer facing channels to identify the next best offer.”
“InfiniteInsight® delivers the biggest gains in productivity and ultimately results.”