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Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
“We deliver 80M+ product recommendations on our website daily.”
“The time spent to construct derived variables and transformations has been greatly reduced with InfiniteInsight®.”
“InfiniteInsight® didn't just greatly reduce our modeling times it scored best in all the other categories too. It was the clear winner.”
“I don’t need to spend time on fine-tuning the models, instead I can focus on how to drive value into our clients marketing programs.”
“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot.”
Derlin Mputu Kinsa