Find Your Influencers
Frost & Sullivan: The Role of Social Network Analysis in Data-Centric Vertical Markets
Today, marketers in almost every organization recognize the social value of their data in terms of understanding consumers’ behaviour and identifying new business opportunities. Social Network Analysis (or SNA) is an advanced technique that enables companies to analyze social data and make sense of it.
This paper explores the use of Social Network Analysis in vertical markets through the experience of KXEN’s SNA solution, InfiniteInsight® Social. KXEN’s approach to SNA gained immediate traction in various verticals, notably communications, banking, and retail. Today, KXEN’s InfiniteInsight® Social solution offers an intuitive and effective way of building and analyzing social networks.
“We deliver 80M+ product recommendations on our website daily.”
“The timely and accurate insights provided by KXEN led to more effective and quicker targeting and in the end, more votes.”
“InfiniteInsight® didn't just greatly reduce our modeling times it scored best in all the other categories too. It was the clear winner.”
“InfiniteInsight® talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
“Now we can get campaigns to the customer more efficiently and effectively.”