Find Your Influencers
Link Multiple Identities
Hey, I Know You
Imagine that Julien and Andrew are both connected to the same people. Is it possible that they are the same person? InfiniteInsight™ Social uses advanced node pairing techniques to link individuals with multiple identifies, automatically.
Why does this matter? Well, in the communications industry, node pairing can be invaluable to find individuals with multiple handheld devices (multi-SIM users) and “rotational churners” (individuals that jump between subscriptions and handheld devices to take advantage of new subscriber promotions).
How about fraud prevention? Node pairing can be used to identify thieves who impersonate someone else to conceal their identity. Or different types of networks can be merged to prevent crime (for example, matching voice calls with internet logs).
- Pair nodes and networks automatically
- Set thresholds for matching based on number of common neighbours, proportion, similar strength of links, etc.
- Use node pairing to identify multi-SIM (multiple handset) users which alarmingly amounted to 1% of their subscriber base (Asian mobile operator)
- Detect 2,000 rotational churners a month by analyzing 10 million phone numbers (“nodes”) (European communications provider)
Success Stories
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“InfiniteInsight™ allows us to factor in all sorts of data that we couldn't use before and it might well be that just one of those extra variables is the one that is key to a whole campaign.”
Robert Grimm
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“InfiniteInsight™ allows us to take advantage of big data from our customer facing channels to identify the next best offer.”
David MacFarlane
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“The time spent to construct derived variables and transformations has been greatly reduced with InfiniteInsight™.”
Richard Wherry
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“The beauty of InfiniteInsight™ is that it can work with an almost unlimited number of variables and give better quality results.”
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“In our first year using InfiniteInsight™ we realized a 300 percent uplift in targeting accuracy.”
Pankaj Arora
