Find Your Influencers
Identify Influencers
Come Out Wherever You Are
InfiniteInsight™ Social automatically identifies “social influencers” that can have a viral impact on your marketing. Less sophisticated methods foolishly try to bucket “universal influencers”, but there’s no such person. Just because an individual has strong social influence in SMS text communities doesn’t necessarily mean they can drive adoption of a new wireless handset.
The unique approach provided by InfiniteInsight™ Social includes more than just transactional records between individuals. It bakes in customer attributes, centrality measures and structure-based indicators to let you hone in on your social communities and understand influencer power and social pressures (e.g. like when your social neighbor tells you they plan on churning).
- Incorporates customer attributes into social networks
- Produces centrality measures and structure-based indicators
- Quantifies influencer power and social pressure
- Identifies sub-networks of interest (SMS text networks vs. voice, off-peak vs. on-peak, checks vs. electronic transfers, etc.)
- Identified 500% higher j-Phone (smartphone) adoption rates among “first adopters” in social graph of 15 million nodes (European communications operator)
- Increased the accuracy of identifying “portout churn influencers” (customers who churn and influence at least one other customer to churn with them) by 800% (European mobile operator)
InfiniteInsight™ puts the power of social network analysis in-house. 
Jarosław Kosiński, Corporate Project Manager
Success Stories
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“InfiniteInsight™ didn't just greatly reduce our modeling times it scored best in all the other categories too. It was the clear winner.”
Andy Bryan
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“With InfiniteInsight™ POLA has cut the time to build predictive models significantly”
Mitsuru Noda
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“InfiniteInsight™ draws out key variables very quickly and you can use that to demonstrate something to the business in a way they understand.”
Neil Pollitt
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“With InfiniteInsight™, we're now doing in hours what used to take days.”
Simon Samuel
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“InfiniteInsight's™ automated approach to modeling has made predictive analytics affordable, usable and understandable.”
Daniel Mathieux
