Find Your Influencers
Identify Hidden Links
You Can Run, But You Can’t Hide
The first uses of social network analysis occurred in the communications industry, where providers typically have a wealth of networking data like call detail records (labeled, CDRs, which are the phone calls made between phone numbers) which connect individuals in and out of network. In financial services, electronic payments provide similar levels of insight.
In other industries, use cases are not always as clear. Often times, there are hidden links connecting communities of individuals. InfiniteInsight® Social drills deep into your data to find these relationships, bringing insight that handcrafted approaches and other solutions often overlook.
- Automatically detects communities
- Loads bipartite graphs (for example, two people who own the same product but are not linked socially)
- Determines the optimal cut-off value when linking entities
- Assigns a weighting to the relationship based on the number of indirect links
- Links customers that have bought the same products to create segments used in cross-sell campaigns (Major retail bank in EMEA)
- Uncovers networks of car insurance fraudsters by linking claimants that contracted insurance policies from the same agent and made similar claims in the same week (Major European insurance provider)
- Links movies with the same tags (e.g. “action + adventure + Tom Cruise”) to power its movie recommendation engine (European movie database website)
- Uncovers “mega-consumers” of medicine by creating networks of hidden relationships between users, doctors and pharmacies (European public administration)
Neil Pollitt, Customer Insight Manager
Success Stories
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“InfiniteInsight® fit the bill on all levels.”
Thierry Conquet
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“InfiniteInsight® made predictive analytics fast and easy and has allowed us to realize results quickly”
Pradeep Kumar
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“InfiniteInsight® is easy to use, creates very good models and is very, very fast - much faster than competing solutions.”
Kunter Kutluay
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“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot.”
Derlin Mputu Kinsa
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“InfiniteInsight® puts us in the predictive analytics fast lane.”
Marie-Hélène Fagard
