Find Your Influencers
Identify Hidden Links
You Can Run, But You Can’t Hide
The first uses of social network analysis occurred in the communications industry, where providers typically have a wealth of networking data like call detail records (labeled, CDRs, which are the phone calls made between phone numbers) which connect individuals in and out of network. In financial services, electronic payments provide similar levels of insight.
In other industries, use cases are not always as clear. Often times, there are hidden links connecting communities of individuals. InfiniteInsight™ Social drills deep into your data to find these relationships, bringing insight that handcrafted approaches and other solutions often overlook.
- Automatically detects communities
- Loads bipartite graphs (for example, two people who own the same product but are not linked socially)
- Determines the optimal cut-off value when linking entities
- Assigns a weighting to the relationship based on the number of indirect links
- Links customers that have bought the same products to create segments used in cross-sell campaigns (Major retail bank in EMEA)
- Uncovers networks of car insurance fraudsters by linking claimants that contracted insurance policies from the same agent and made similar claims in the same week (Major European insurance provider)
- Links movies with the same tags (e.g. “action + adventure + Tom Cruise”) to power its movie recommendation engine (European movie database website)
- Uncovers “mega-consumers” of medicine by creating networks of hidden relationships between users, doctors and pharmacies (European public administration)
Neil Pollitt, Customer Insight Manager
Success Stories
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“InfiniteInsight™ talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
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“InfiniteInsight™ Social is increasing stickiness on our website. For us it is the best choice we made this year.”
Frédéric Krebs
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“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot of money.”
Derlin Mputu Kinsa
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“InfiniteInsight™ fit the bill on all levels.”
Thierry Conquet
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“The beauty of InfiniteInsight™ is that it can work with an almost unlimited number of variables and give better quality results.”
