Find Your Influencers
End-to-End Analysis
The Power of Social Influence
InfiniteInsight™ Social from KXEN provides a unique spectrum of social network analysis capabilities so that you can understand social influence and behaviors across your customer communities.
Whats more, because InfiniteInsight Social Network Analysis is 100% native to InfiniteInsight™, you can integrate social attributes (e.g. influencer scores) into all of your predictive modeling. This powerful differentiation allows you to use social insight to optimize all of your marketing campaigns across the customer lifecycle whether its member-get-member, cross-sell, up-sell, retention you name it.
- Flexibility to include any and all transactional data
- Builds sub-networks of interest (SMS text networks vs. voice, off-peak vs. on-peak, checks vs. electronic transfers, etc.)
- Monitors networks over time
- Applies weighting between nodes (duration, number of voice calls, dollars transferred, etc.)
- Identifies social position of a node (centrality measures)
- Segments nodes by network role (bridge, leader, etc.)
- Performs node pairing (for rotational churn and multi-SIM detection)
- Quantifies social influence and pressure
- Build social networks and communities from 2.6 billion voice call records, representing 130 million distinct monthly links between phone numbers (on and off-nets), in just over an hour (TPSA Poland)
- Identified 500% higher smartphone adoption rates among “first adopters” in social graph of 15 million nodes (European communications operator)
- Identified a 40% higher likelihood of smartphone adoption among linked individuals (ORANGE)
It's no longer just about targeting. It's about making more strategic decisions. 
Andy Bryan, Head of Customer Management
Success Stories
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“With InfiniteInsight™, we're now doing in hours what used to take days.”
Simon Samuel
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“InfiniteInsight™ allows us to factor in all sorts of data that we couldn't use before and it might well be that just one of those extra variables is the one that is key to a whole campaign.”
Robert Grimm
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“InfiniteInsight™ allows us to take advantage of big data from our customer facing channels to identify the next best offer.”
David MacFarlane
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“InfiniteInsight™ has set a new internal benchmark for model quality.”
Alfred Furth
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“InfiniteInsight™ talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
