Empower Your Marketer
Modeling’s First-Ever Solution for Marketers
With clicks and not code, marketing professionals can build world-class predictive models in minutes to optimize more granular marketing programs, respond quickly to competitive campaigns and to make sure that customer interactions are based on the latest information. InfiniteInsight® Genius’ extensive predictive modeling capabilities include:
- Self-Service Models: Putting the power of complex modeling in the hands of marketing. Marketing professionals will be able to build predictive models on-demand with no prior training in data mining techniques. InfiniteInsight® Genius offers an easy-to-use browser-based, graphical user interface which intuitively walks marketers step-by-step as they identify the behavior they are trying to predict, the timeframe in which the prediction will occur and the target audience.
- Profit Maximization: Marketers can enter campaign costs and expected profits for each positive response and InfiniteInsight® Genius automatically calculates the optimum target lists based on constraints such as maximizing profits or maximizing total revenues within the campaign budget.
- Plug & Play with InfiniteInsight®: Because InfiniteInsight® Genius is native to InfiniteInsight®, the solution takes advantage of KXEN’s start-to-finish automation of the predictive analytics process – from preparing the analytical data set, to building the predictive model, deploying resulting scores into production and scheduling periodic refreshes as often as needed and based on the latest data.
- Integration to Marketing Process and Tools: Resulting predictive scores and scoring equations can be deployed directly in-database to the data warehouse, in real-time to transactional systems like a corporate website or call center, or in batch to campaign management applications.
- Scales Your Power User: Data mining professionals are able to define analytical records using InfiniteInsight® Explorer, predictive analytics first-ever “semantic layer”, to create the 360-degree view of the customer used in generating analytical data sets as well as parameters to be accessed by marketers as they navigate through the guided marketing wizard.
- Pre-Defined Templates: InfiniteInsight® Genius is configurable to address different business processes. In the solution’s initial release, InfiniteInsight® Genius is delivered out-of-the box with a marketing campaign optimization template.
“InfiniteInsight® has set a new internal benchmark for model quality.”
“InfiniteInsight® talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
“We deliver 80M+ product recommendations on our website daily.”
“InfiniteInsight® has enabled us to generate significant productivity gains.”
“InfiniteInsight® allows us to factor in all sorts of data that we couldn't use before and it might well be that just one of those extra variables is the one that is key to a whole campaign.”