Prepare Your Data
Social Network Analysis
Extract Value from Social Networks
Actionable insight can be extracted from the way your customer interact. Every bit of information, such as customer communities, strength of relationships among individuals and the ability for individuals to influence others is used by InfiniteInsight™ to improve your predictive power and understanding of your customers.
InfiniteInsight™ Social Network Analysis automatically builds social graph from actual customer interactions, whether it is a call, an SMS text, an email or even a financial transaction. You can identify influencers, followers and communicators – essentially putting a value on a specific customer’s social influence.
With access to more and more transactional data, social insight’s playing a growing role for today’s businesses in viral marketing campaigns, retention programs, money laundering, fraud, crime detection and so much more.
- Flexibility to include any and all transactional data
- Builds sub-networks of interest (SMS text networks vs. voice, off-peak vs. on-peak, checks vs. electronic transfers, etc.)
- Monitors networks over time
- Applies weighting among nodes (duration, number of voice calls, dollars transferred, etc.)
- Identifies social position of a node (centrality measures)
- Segments nodes by network role (bridge, leader, etc.)
- Node pairing / rotational churn detection
- Quantifies social influence and pressure
- Build social networks and sub-communities from 2.6 billion voice calls (“links”) across 130 million distinct telephone numbers (“nodes”) in just over an hour (TPSA Poland)
- Links customers that have bought the same products to create segments used in cross-sell campaigns (Major retail bank in EMEA)
- Uncovers networks of car insurance fraudsters by linking claimants that contracted insurance policies from the same agent and made similar claims in the same week (Major European insurance provider)
- Links movies with the same tags (e.g. “action + adventure + Tom Cruise”) to power its movie recommendation engine (European movie database website)
- Uncovers “mega-consumers” of medicine by creating networks of hidden relationships between users, doctors and pharmacies (European public administration)
InfiniteInsight™ puts the power of social network analysis in-house. 
Jarosław Kosiński, Corporate Project Manager
Success Stories
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“InfiniteInsight™ delivers the biggest gains in productivity and ultimately results.”
Dave Torgerson
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“With the automation and InfiniteInsight™, we have achieved a huge time advantage.”
Verena Meuther
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“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot of money.”
Derlin Mputu Kinsa
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“Now we can get campaigns to the customer more efficiently and effectively.”
John Stewart
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“The time spent to construct derived variables and transformations has been greatly reduced with InfiniteInsight™.”
Richard Wherry
