Prepare Your Data
Data Aggregation
The Right Aggregates at the Right Time
Predictive insight can be boosted by introducing data aggregates as potential predictive variables in the analytical data set. For example, a telecommunications operator might calculate the average number of calls per day and then further slice those results by call type, destination, or time of day.
While aggregates play such a big role in predictive modeling, they’re typically not part of your CRM, ERP or business intelligence solution. So data miners go ahead and calculate these numbers by hand each and every time they want to build or refresh a predictive model. Seem redundant? Well, it is.
With InfiniteInsight™ Explorer, there is no limit to the number of aggregates you can add to your analytical data sets. For many of our customers, they’ve included hundreds, even thousands of aggregates, which are recalculated every time you train your predictive model.
- New aggregates with clicks, not code
- Supports thousands of aggregates
- Easy definition of aggregates spanning multiple time periods of interest
- Aggregates on relative date (for example, based on the date of an event)
- Easy definition of transition between events (e.g. total click path transitions from one web page to another)
- Automatically generate aggregates to streamline the modeling process (Neopost)
- Added aggregates to give greater visibility into borrowers’ credit health (Major marketing database services provider)
- Aggregates to count views of specific web pages and click paths (Major online customer service provider)
With InfiniteInsight™, we're now doing in hours what used to take days. 
Simon Samuel, Head of Value Solutions
Success Stories
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“InfiniteInsight™ draws out key variables very quickly and you can use that to demonstrate something to the business in a way they understand.”
Neil Pollitt
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“InfiniteInsight™ allows us to factor in all sorts of data that we couldn't use before and it might well be that just one of those extra variables is the one that is key to a whole campaign.”
Robert Grimm
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“InfiniteInsight™ talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain.”
Dr. Jacky Huyghebaert
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“Now we can get campaigns to the customer more efficiently and effectively.”
John Stewart
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“InfiniteInsight's™ automated approach to modeling has made predictive analytics affordable, usable and understandable.”
Daniel Mathieux
