Analytical Record

Analytical Data Sets With Clicks, Not Code

Think of the analytical record as a 360-degree view of the domain you are interested in analyzing (e.g. consumer accounts), including the hundreds or even thousands of potential attributes of interest that may influence your predictive models.

Attributes can be as simple as demographic data like zip code and gender, or more sophisticated derived attributes like a customer’s monthly account balance or average number of debit transactions exceeding a set threshold in a given period.

A Need for Speed

So how does it work?  By selecting the analytical record, a target (for example, customers that added an SMS text plan in the last three months) and the time period of interest, InfiniteInsight™ Explorer automatically constructs the analytical data set with all of its complex and time-sensitive calculations. All that with the click of a button.

Taking Data Quality to the Next Level

Speed’s not the only advantage. By defining your analytical record right the first time, you can be assured that your analytical data sets are correct every time. InfiniteInsight™ Explorer is the essential foundation you need to build orders of magnitude more predictive models and to improve them as often as you would like.

InfiniteInsight™ allows us to factor in all sorts of data that we couldn't use before and it might well be that just one of those extra variables is the one that is key to a whole campaign. 

Robert Grimm, Senior Modeling Analyst