Prepare Your Data
Modeling’s First-Ever Semantic Layer
Before you can build a predictive model, you have to prepare and transform your data into a format that analytical engines can process. Unfortunately, this step traditionally takes upwards of 40% to 50% of the time spent on any predictive analytics project. To make matters worse, it has to be done each and every time you want to create a predictive model.
To eliminate this bottleneck, KXEN introduced predictive analytics’ first-ever semantic layer. It’s called InfiniteInsight® Explorer, and it’s similar to the semantic layer introduced in the early 90’s by business intelligence companies to unblock the reporting bottleneck.
In a nutshell, power users define a broad set of reusable business components, called analytical records, which can be applied over and over again to automatically create the analytical data sets used for modeling. This innovative approach is orders of magnitude faster and results in far less human error than traditional handcrafted techniques.
It also opens the door for business users to self-service their predictive modeling needs, while guaranteeing accurate results.
- Build reusable analytical records used to create unlimited analytical data sets
- Describe the thousands of attributes that comprise your domains of interest
- One-time definition of aggregates and attributes with time dependencies
- Transforms textual fields into root word coding
- Builds social graph from actual customer interactions
- Optimized encoding for classification, regression, clustering, forecasting, etc.
- Optimized for major database platforms (SAP HANA, Teradata, Oracle, Microsoft SQL Server, IBM DB2, Netezza, etc.)
“InfiniteInsight® draws out key variables very quickly and you can use that to demonstrate something to the business in a way they understand.”
“Now we can get campaigns to the customer more efficiently and effectively.”
“We deliver 80M+ product recommendations on our website daily.”
“As the core analytical engine used to optimize each and every customer interaction no matter where it takes place, KXEN is a vital tool in our marketing strategy,”
“InfiniteInsight's™ allows us to build accurate predictive models using very large data sets in hours instead of days with less IT support.”