Managing the Next Best Activity Decision with Predictive Analytics

In partnership with Decision Management Solutions.

Host:

James Taylor, CEO, Decision Management Solutions

Marco Casalaina, VP of Product Management, KXEN

Overview:

Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity programs, which consider all possible actions, from marketing offers to customer service actions, and select the one most likely to build long term value.

Join Decision Management Solutions’ CEO, James Taylor and KXEN’s VP of Product Management, Marco Casalaina as they discuss how to implement Next Best Activity using best-in-class predictive analytics and business rules to maximize the value of your relationships across the customer lifecycle.

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