Hit the Jackpot with Predictive Power and Infinite Customer Insight. Now.

In partnership with MarketingWeek

Host:

Pankaj Arora, Tipp 24, Senior Analytics Consultant, Mark Perrett, HP, Business Consultant, Matthieu Chouard, KXEN, SVP EMEA Field Operations, Mark Choueke, MarketingWeek, Editor.

Overview:

Today's marketing is becoming increasingly sophisticated as the cloud changes the nature of customer relationships. This is driving skyrocketing demand for predictive insight so marketers can optimise every interaction in the customer lifecycle.

Learn firsthand how Tipp24.com, the lottery website operated by Tipp24 Services Ltd., is using KXEN to boost targeting accuracy of its marketing campaigns by up to 300% for its millions of customers.

Over 400 of the world's largest brands, including Barclays, Otto Group and Virgin Media are using KXEN to hit the jackpot with predictive analytics.

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