Using Predictive Analytics to Tame Big Data in Your Financial Institution

In partnership with Causata.

Host:

Matt Reading, VP of Client Services, Causata

Marco Casalaina, VP of Product Management, KXEN

Overview:

Financial institutions today face daunting challenges in managing and gleaning insight from their many customer data warehouses. Web, email, mobile, social – the number of customer interaction channels and amount of customer data keeps growing.

Customer data, however, can be turned into a prime asset for understanding customer behavior and taking action. Together, Causata and KXEN enable business analysts, data scientists, and marketers to more precisely understand and anticipate the behavior of millions of customers, at an individual level. Through next-generation big data and predictive analytics applications, we can help you identify cross-sell opportunities to increase share of wallet and loyalty.

Join Causata’s VP of Client Services, Matt Reading and KXEN’s VP of Product Management, Marco Casalaina as they discuss how Causata and KXEN's joint solution enables you to personalize customer conversations in real-time:

• Create a 360-view of your customers by collecting online & offline behavioral data
• Create predictive insights to optimize each customer’s interaction

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