KXEN Recognized as a Leader in Customer Analytics Solutions by Independent Research Firm
KXEN, the leading provider of predictive analytics for business users, today announced that it has been named a leader in “The Forrester Wave™: Customer Analytics Solutions, Q4 2012” report (October 2012). KXEN received the top score among all vendors for “Customer References”, which includes “Customer Satisfaction” and “Net Promoter” scores and clients reported significant productivity gains from KXEN’s factory approach to model development.
According to Forrester, data management and data integration continue to haunt customer analytics users, inhibiting the wider adoption of customer analytics. As cited in the report, “KXEN’s InfiniteInsight suite of products delivers on the need for agility in core modeling processes as well as the need to directly address customer lifecycle applications of analytics, from acquisition to cross-sell and upsell.”
The report also states that “clients see significant productivity gains” from KXEN’s factory approach to model development and for customer analytics professionals looking to spend more time generating insights than generating models, KXEN’s and another vendors focus on automating key modeling and analytical tasks is a “blessing”. The report further states, KXEN’s “overall client satisfaction is high in upstream analytics steps such as data management, data preparation, and modeling...”
“We are pleased to have been named by Forrester Research as a Leader in customer analytics solutions, and are especially delighted with our strong client references, says John Ball, CEO of KXEN. “We believe that our leader position in The Forrester Wave report is a proof-point of the strength of our predictive analytics solution and our ongoing customer success.”
The Forrester Research Inc. report evaluated and scored KXEN’s InfiniteInsight® on the basis of a comprehensive methodology across 70 criteria relating to current offering, strategy, and market presence.
Forrester summarized the differentiators in the evaluation of top providers, which includes KXEN, by observing that Leaders “lead the pack because of their strengths in matching their analytics production capabilities to the customer analytics user base and because of their ability to deliver customer analytics as a packaged solution.”
For a complimentary copy of “The Forrester Wave™: Customer Analytics Solutions, Q4 2012” report, please visit: www.kxen.com/customer-analytics-wave
For more information on KXEN and InfiniteInsight®, please visit:
- Website: http://www.kxen.com
- Blog: http://www.kxen.com/blog
- Facebook: www.facebook.com/infiniteinsight
- Twitter: http://www.twitter.com/kxen
- LinkedIn: www.linkedin.com/company/kxen
- YouTube: www.youtube.com/kxen
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
“In a single campaign, the number of opened emails was increased by over 15,000.”
“We are often interviewed by other companies as a best-in-class example of how to successfully develop and execute marketing activities.”
Mr. Katsuhiko Mukai
“In our first year using InfiniteInsight® we realized a 300% uplift in targeting accuracy.”
“InfiniteInsight® makes predictive analytics quick and easy.”
“We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight®”