Press and News

Company drives 1.2 € million in annual revenues in its first marketing campaign powered by InfiniteInsight™
Company is able to take the next best action with its customers across all sales channels
Company cuts predictive modeling time in half with predictive analytics first-ever semantic layer

KXEN, the leading provider of predictive analytics for business users, announced that VM Matériaux selected KXEN’s InfiniteInsight™ to maximize revenue opportunities in sales and marketing.

VM Matériaux, a leader in do-it-yourself home improvement with more than € 700 million in annual sales to businesses and consumers needed to optimize the customer lifecycle, including more targeted marketing campaigns, across all of VM’s sales channels, which have grown beyond just face-to-face sales calls to include direct mail, email, phone, SMS text and fax.

In light of an increasingly competitive market, VM Matériaux needed to respond quickly to maintain their market leadership. Since the company had never implemented predictive analytics in the past nor had any trained statisticians on staff, they needed a solution that would allow a single business analyst in the marketing department to scale across a team of twenty marketers and hundreds of sales people.

KXEN’s InfiniteInsight™ was selected over SAS and SPSS for its strength of modeling, ease of use and business fit, benefits made possible from InfiniteInsight™’s next-generation approach for predictive modeling.

One way in which VM Matériaux is optimizing its commercial operations is by building credit risk models to evaluate customer buying power and forecast performance against annual revenue contracts. By using predictive models, the company can detect when an account is at risk of default and determine the next best action to take before there is any impact on revenues.

VM Matériaux is also able to match specific marketing offers with the right customer channel to get optimal results – both in terms of boosting revenues as well as making more efficient use of marketing dollars, a critical initiative when a typical sales visit costs € 250.00 as compared to € 0.01 for an email.

“We’ve had tremendous returns on our investment with KXEN almost immediately,” said Pierrick Richard, CIO of VM Matériaux. “In our first marketing campaign powered by InfiniteInsight™, we acquired 115 new customers that contribute over € 1.2 million in annual revenues. It was love at first sight.”

Another advantage for VM Matériaux is that they have been able to cut nearly half the time it takes to build predictive models with InfiniteInsight™ Explorer, predictive modeling’s first-ever semantic layer. Using InfiniteInsight™ Explorer, the company has been able to define once a reusable customer analytic record which incorporates the thousands of variables contained in their data warehouse. With the click of a button, VM Matériaux can automatically construct unlimited analytical data sets and predictive models, processes which take only hours in InfiniteInsight™ but typically require months with traditional predictive analytic methods.

“InfiniteInsight™’s semantic layer is delivering astounding levels of agility and productivity,” said Thomas Piton, Data Miner at VM Matériaux. “Before InfiniteInsight™, we didn’t think predictive analytics was possible for our company. Today, it’s transformed the way we do business."

“It’s our mission to make predictive analytics accessible, usable and productive for businesses of all sizes and in all industries,” says John Ball, CEO of KXEN. “By gaining unparalleled insight to their customer relationships, VM Matériaux has demonstrated the immediate impact that predictive analytics can make on top line results.”

Supporting Resources

For more information on KXEN and InfiniteInsight™, please visit:

• Website: http://www.kxen.com
• Blog: http://www.kxen.com/blog
• Facebook: www.facebook.com/infiniteinsight
• Twitter: http://www.twitter.com/kxen
• LinkedIn: www.linkedin.com/company/kxen
• YouTube: www.youtube.com/kxen

About VM Matériaux

The VM Matériaux group plays an active part in the building market with 3 complementary fields of activity: building material trading, production of pre-cast and ready-mix concrete, as well as manufacturing of external joinery, closures and wooden structures. The company has 118 retail outlets (including 27 outlets overseas) and €700+ million in annual sales.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity.  Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Benchmark report shows that KXEN users are 50% more likely to target customers through personalized offers

KXEN customers can build and deploy predictive models in less than a third of the time than organizations using other predictive analytics and data mining solutions

KXEN users are more likely to use behavioral data like website clickstreams and call center logs, which are critical to big data initiatives, to help generate relevant marketing offers in real-time

KXEN, the leading provider of predictive analytics for business users, offers a more powerful approach to marketing—enabling customers to deliver higher quality leads and achieve higher returns on marketing investments than other predictive analytics solutions.

Findings from the Aberdeen Group research report “KXEN Customers Achieve Rapid Model Development and Precise Targeting", published in April 2012, and prepared by David White, Senior Research Analyst, Business Intelligence, indicate that KXEN’s InfiniteInsight™ helps customers to build and refresh models faster, helping marketing be more productive and improve targeting effectiveness. According to the report:

• KXEN enables more accurate targeting: KXEN customers are more likely to be able to design customized offers for market segments and individuals than their peers (40-50% more likely to have that capability). Aberdeen's data shows that organizations that were able to provide offers customized for individuals enjoyed a marketing response rate 75% higher than those that could not.

• KXEN customers have better access to behavioral data, such as website clickstreams and call center logs: KXEN customers are almost 30% more likely to use behavioral data, such as website clickstreams and call center logs, than other marketing organizations; they are also almost 60% more likely to have this data integrated into a single source, which is essential to assembling analytical data used in building predictive models. According to Aberdeen’s recent research into big data, 74% of survey respondents believed it was important to address clickstream data as part of their big data initiatives. KXEN customers are able to use this information as well as other behavioral data to help generate relevant marketing offers in real-time, or to feed into offline marketing campaigns, like direct mail outreach.

• KXEN customers build and refresh models faster: KXEN customers can build and deploy predictive models in less than a third of the time than organizations using other predictive analytics and data mining solutions.  Additionally, KXEN customers are able to refresh existing models up to 5x faster than other organizations, and report reducing the time to retrain a model from ten days to just two. KXEN’s performance is underpinned by the degree of automated support offered for both data preparation and model building, which are the most time-intensive activities in predictive analytics model creation.

• KXEN customers enjoy benefits which lead to improvements in marketing productivity: KXEN customers are also 67% more likely to find the output of predictive models easily integrated into existing applications and processes. By maintaining a repository for re-use of predictive models and incorporating campaign results back into models, marketers can reduce cycle time and more completely realize the potential of the models.

• Predictive analytics improves marketing performance: Marketing organizations that use predictive analytics see 76% higher click-through rates and almost twice the sales lift of marketers that do not use this technology. KXEN customers can target their marketing more precisely than other marketers, build and refresh models more quickly, and tap into richer and more complete data sources – all of which are foundational components in which a successful predictive analytics program is built.

“The top two pressures facing marketers today are delivering high quality leads and demonstrating a return on investments,” said David White, Senior Research Analyst, Business Intelligence, at Aberdeen Group. “Our research found that KXEN improves the speed of model development, the quality of targeting and the ability to tap into richer data, making a significant impact on marketing performance.”

“At KXEN, we’re committed to continuously improving our automated approach to predictive analytics and data mining on petabytes of big data,” said John Ball, CEO of KXEN. “We’re pleased to see that the Aberdeen Group’s benchmark research validates the results our customers have realized using InfiniteInsight™ relative to their peers that are using other, less automated legacy approaches.”

To see the full Aberdeen report, please visit:
www.kxen.com/res-offer/aberdeen2012

Supporting Resources

For more information on KXEN and InfiniteInsight™, please visit:

• Website: http://www.kxen.com
• Blog: http://www.kxen.com/blog
• Facebook: www.facebook.com/infiniteinsight
• Twitter: http://www.twitter.com/kxen
• LinkedIn: www.linkedin.com/company/kxen
• YouTube: www.youtube.com/kxen

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity.  Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

This article ("Data Holds Key to the Future") highlights how predictive analytics enables companies that have gathered high quality data about customers’ past and present behaviour to reduce churn and save on marketing by anticipating what they will do in the future.

Provides personalized product recommendations to millions of website visitors daily using InfiniteInsight™ Social

KXEN, the leading provider of predictive analytics for business users, announced today that the Allegro Group, the world’s biggest non-eBay online marketplace with over 500 million daily page views by its more than 20 million distinct website visitors, increased click-through rates up to 500% by using InfiniteInsight™. Allegro provides 50 million personalized product recommendations on its website each month using KXEN’s InfiniteInsight™ Social.

“InfiniteInsight™ is driving personalized product recommendations to millions of unique website visitors every day,” says Rafa Kudliski, Business Intelligence Director. Allegro also reported an increase of page views per visit of 30% and forty times higher conversion rates as compared to “bestseller” rules when visitors are reviewing their shopping baskets.

InfiniteInsight™ Social is the foundation of Allegro’s website recommendation engine, using social network analysis to link products and create weightings based on visitor clickpaths, items placed in shopping carts, and purchase transactions. InfiniteInsight™ Social has automated the entire end-to-end recommendation process, from data preparation to building product recommendation models, and applying scoring rules in production to its website.

Using InfiniteInsight™ Social, Allegro builds more than 160,000 rules every week from 119,000 product links (shoppers that “watched” similar products) and 43,000 purchase links (shoppers that purchased similar products), and can serve product recommendations from InfiniteInsight™ to its website in fewer than 200 milliseconds. The recommendation engine is integrated with Allegro’s Oracle Exadata data warehouse.

InfiniteInsight™ Social is the only end-to-end solution combining world-class predictive analytics with the latest in social network analysis, resulting in an order of magnitude improvement in campaign effectiveness. InfiniteInsight™ Social natively integrated thousands of derived attributes (neighborhood and community statistics, centrality measures, etc.) directly into predictive models.

Allegro chose InfiniteInsight™ Social when it wanted to increase the income and gross merchandise volume (GMV) of its auction and e-Commerce websites in 11 Eastern European countries through cross-selling and up-selling to visitors. The company also wanted greater click-through and conversion rates than it was getting by using generalized “bestseller” rules.

Allegro selected InfiniteInsight™ after benchmarking more than 5 vendor solutions for its ability to analyze huge volumes of online data, its ease of use, and its flexibility to adapt to the company’s unique website requirements. Prior attempts to deploy online recommendations were futile based on the large volumes of data and daily transactions.

“Allegro needed a solution that would allow us to scale with the hyper growth of our business,” said Kudliski, “InfiniteInsight™ Social is delivering unprecedented insight across our e-Commerce initiatives.”

In additional to online recommendations, Allegro standardized on KXEN’s InfiniteInsight™, including InfiniteInsight™ Model, to build propensity models used in personalized emails and newsletters. By increasing the relevance of each customer interaction, Allegro is able to improve campaign uplift while reducing email opt outs and cutting overall marketing costs.

“We are delighted by the increased click through rates Allegro has achieved using InfiniteInsight™ Social for its recommendation engine,” said John Ball, CEO of KXEN “We designed InfiniteInsight™ Social to help our customers take advantage of graph analysis to hone in on communities of interest – whether it’s linking similar products to power online recommendations or identifying social influencers that can drive viral marketing programs.”

Supporting Resources

For more information on KXEN and InfiniteInsight™, please visit:

• Website: http://www.kxen.com
• Blog: http://www.kxen.com/blog
• Facebook: www.facebook.com/infiniteinsight
• Twitter: http://www.twitter.com/kxen
• LinkedIn: www.linkedin.com/company/kxen
• YouTube: www.youtube.com/kxen

About Allegro

The Allegro Group is the biggest non-eBay marketplace platform worldwide with auction and e-Commerce websites in 11 Eastern European countries which together comprise 15+ million listed products for sale, 20+ million distinct website visitors, and 500 million daily page views.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity.  Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

This BeyeNETWORK spotlight features Ron Powell's interview with Dan Lahl, Senior Director of Product Marketing at Sybase. Ron and Dan discuss predictive analytics and why an enterprise analytics platform is crucial for analytics success.

InfiniteInsight™ Genius makes world-class predictive analytics available to marketing professionals

KXEN, the leading provider of predictive analytics for business users, announced the availability of InfiniteInsight™ Version 6, which includes major advances across the complete InfiniteInsight™ suite, as well as the introduction of a new product, InfiniteInsight™ Genius, predictive analytics’ first-ever solution designed for marketers.

InfiniteInsight™ Version 6.0 is now generally available and marks a new era of agility, speed, and ease of use in predictive analytics and data mining solutions.

InfiniteInsight™ Version 6 - Feature Highlights:

• Supercommunity Detection – InfiniteInsight™ Social uses links between individuals or nodes to identify communities among them. Version 6 expands community detection to identify larger “super” communities which are assembled by linking smaller sub-communities with similar interests or behaviors. With InfiniteInsight’s™ supercommunity detection, business users can visually explore social networks, more easily identify supercommunities with strong social influence, and introduce social attributes (community and supercommunity statistics, centrality measures, etc.) that can strengthen predictive models for viral marketing initiatives.
• Enhanced Mega-Hub Detection – Building on InfiniteInsight™ Social’s capabilities to detect social relationships between tens of millions of individuals, hundreds of millions of links and billions of transactions, this new release enhances mega-hub detection to eliminate extremely large and abnormally connected nodes that blur the lines of other social communities.
• Bipartite Social Graphs – By linking individuals that purchase the same retail products and products that are bought by the same individuals, the bipartite graphing feature of InfiniteInsight™ Social is able to drive best-in-class product recommendations to e-Commerce websites.
• Exact Gain Charts – An instrumental feature for marketers when planning the execution of a campaign, this feature of InfiniteInsight™ Modeler allows end users of predictive models to more precisely calculate expected profits by evaluating customer segments of production data (as opposed to sample data) for propensity and profitability.
• Export to Microsoft Powerpoint – Power users can export InfiniteInsight™ Modeler’s valuable out-of-the box operational and executive summary reports—including model characteristics and findings—directly into Microsoft Powerpoint.
• In-Database Score Deviation – At the time that scoring equations are applied in-database to production data, InfiniteInsight™ calculates deviations between scores in the production population as compared to the sample population to validate the robustness of the predictive model.

InfiniteInsight™ Genius – First Ever Self-Service Predictive Analytics Solution Designed for Marketers

Using clicks and not code, marketing professionals can build world-class predictive models in minutes to optimize marketing programs, respond quickly to competitive campaigns, and make sure customer interactions are based on the latest information.

InfiniteInsight™ Genius offers an easy-to-use browser-based, graphical user interface that lets marketers self-service their predictive analytic needs with an intuitive, step-by-step guided marketing wizard.

The solution can be configured to address different business processes with pre-defined templates. In its initial release, InfiniteInsight™ Genius is delivered out-of-the-box with a marketing campaign optimization template.

Comments on the News:

• “InfiniteInsight™ Social is increasing stickiness on our website by personalizing dynamic movie recommendations. For us it is the best choice we made this year. The introduction of InfiniteInsight™ Genius is once again very promising as we believe it will drive unmatched productivity by putting the power of predictive analytics and data mining directly in the hands of marketing teams,” said Frédéric Krebs, COO of Allociné France.
•  “Graph analytics is both important and difficult. It's great that KXEN is working to make it easier.” said Curt Monash, president of Monash Research and editor of DBMS 2.
•  “Teradata is pleased with the results of our partnership with KXEN,” said Scott Collins, Vice President of Partnerships and Alliances Marketing, Teradata Corporation. “We believe that KXEN’s automated approach to predictive analytics along with the company’s ongoing commitment to innovate its InfiniteInsight™ analytics platform are a good fit with the speed, power and innovation of Teradata, and together help our shared customers accelerate and act on richer business insight.”
•  “KXEN continues to demonstrate its commitment to excellence in predictive analytics and data mining,” said Joydeep Das, Director, Analytics Product Management, Sybase, an SAP company. “The introduction of InfiniteInsight™ 6.0’s improved modeling and social network analysis capabilities, which are fully optimized to take advantage of Sybase IQ’s massive computing horsepower through KXEN’s native in-database approach, will produce unparalleled results in the marketplace.”
• “It has been our mission to make predictive analytics and data mining techniques more usable, accessible and productive across the entire business,” said John Ball, CEO of KXEN. “The introduction of InfiniteInsight™ Genius and new innovations across the entire InfiniteInsight™ product suite will allow our customers to eliminate the gap for insight challenging many of today’s organizations and gain a competitive advantage in their respective industries.”

Supporting Resources

For more information on KXEN and InfiniteInsight™, please visit:

• Website: http://www.kxen.com
• Blog: http://www.kxen.com/blog
• Facebook: www.facebook.com/infiniteinsight
• Twitter: http://www.twitter.com/kxen
• LinkedIn: www.linkedin.com/company/kxen
• YouTube: www.youtube.com/kxen

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Company achieved direct cost saving of £150,000 in its initial campaign by targeting only those individuals with a high propensity to buy

Integrated text analytics drive increased insight in churn reduction

KXEN, the leading provider of predictive analytics for business users, announced that E.ON UK, part of the E.ON group, one of the world’s largest investor-owned power and gas companies, realized a powerful uplift in sales to consumers and small to midsize enterprises by rapidly creating dozens of new predictive models with InfiniteInsight™ for use in propensity campaigns.

“InfiniteInsight™ lets us target the right prospects with the right products, increasing the effectiveness of our sales and marketing initiatives,” said Ryan Cotton, Head of CRM at E.ON UK.

E.ON UK wanted to help customers improve their energy savings by offering them the most appropriate package for their needs. The company decided to standardize on InfiniteInsight™ for data mining and predictive analytics as a way to deepen its relationships across the customer lifecycle – from acquisition through cross-sell, up-sell and retention.

Unlike traditional modeling, which can take weeks to deliver results and relies on painstaking, manual work by highly trained analysts, InfiniteInsight™ offered an automated, industrialized approach to model building that produced exceedingly reliable results of equal or greater accuracy in a fraction of the time.

Another benefit realized by E.ON was the ability of InfiniteInsight™ to support wide analytical data sets made up of more than a thousand variables in some instances. While traditional solutions can be difficult to scale because each new variable must be tested by hand, InfiniteInsight™ automatically analyzes all available customer data and derived attributes that may be predictive, significantly increasing the power of resulting models. Predictive scores can also be deployed directly in-database, another huge time savings.

In many of E.ON UK’s marketing campaigns, using propensity model built with InfiniteInsight™, marketers have been able to exclude 70% of their initial prospect list and focus only on the top three deciles of prospects with a high propensity to buy. In an initial campaign, this led to 20% uplift in sales and a direct savings of £150,000.

“We continue to see a powerful uplift in sales as a result of using predictive models built with InfiniteInsight™,” Cotton said. The models have been used to optimize multiple customer channels, including email, direct mail, outbound telemarketing and face-to-face sales. Data for data mining and predictive modeling resides in an Oracle data warehouse, as well as a marketing database and CRM solution.  Models are deployed in customer-facing applications, including Teradata’s Aprimo solution for campaign management.

In an effort to reduce churn, E.ON has been able to boost the accuracy of its predictive models by using KXEN’s integrated text analytic capabilities. Using InfiniteInsight’s™ Text Coding feature, additional derived inputs can be introduced to the analytical data set by identifying commonly used words and acronyms in conversations between customers and call center agents.  For example, the frequency of acronyms like CED, which stands for contract end date, can be highly indicative of a customer’s intent to switch providers.

Thanks to InfiniteInsight’s™ ease of use and industrialized approach, a small team of four analysts rebuild more than 50 models a year, while having the capacity to create new models to meet business needs as they arise and to ask more what if questions as strategic initiatives are being considered.

“InfiniteInsight™ gives us the agility to create lots of models in a short period of time,” said Lee Thomas, Decision Analytics Manager at E.ON. “We’re able to build quality models in less than a week, and, if necessary, in as little as a day or even hours.”

Cotton goes on to say, “This powerful, industrialized approach to predictive analytics has allowed us to align with our strategic marketing needs, satisfying lots of internal stakeholders that are analytically hungry and eliminating the gap for insight within E.ON.”

In coming months, E.ON plans to implement next best activity recommendations in the company’s inbound call center using predictive models built with InfiniteInsight™.

“We are delighted by the sales uplift E.ON has achieved by using InfiniteInsight™ to optimize marketing campaigns,” said John Ball, CEO of KXEN. “We remain committed to helping make predictive analytics and data mining techniques usable, accessible and productive so that companies like E.ON UK can realize exceptional business results.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About E.ON

E.ON is one of the UK's leading power and gas companies—generating electricity, and retailing power and gas—and is part of the E.ON group, one of the world's largest investor-owned power and gas companies with 79,000 employees worldwide. E.ON supplies power and gas to over five million domestic, small and medium-sized enterprise and industrial customers in the UK and employs around 12,000 people.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Query speeds on large data sets up 100 to 1,000 times faster

Real time aggregation, analysis and scoring of transactional event streams

KXEN, the leading provider of predictive analytics for business users, announced the certification of its flagship product, InfiniteInsight™ for Sybase IQ v.15, the industry's leading column-based analytics server. The combination of these two solutions allows today’s businesses to gain unparalleled speed and performance in building predictive models and social network analysis to support business decisions.

Predictive analytics extracts unknown patterns from historical data to predict future events. It can be used in many industries to improve a wide array of business processes, from targeted marketing to fraud detection and personalized product recommendations.

Predictive analytics, however, requires lots of data to build the underlying models. A key step in the predictive analytics process is to establish a 360-degree view of the business problem or question, including data from diverse systems such as CRM, web data or even social media platforms. This input data is typically called an analytical data set and is often comprised of hundreds or thousands of columns and millions of rows, which puts considerable strain on the data warehouse.

Sybase IQ was built to handle the huge loads encountered in predictive analytics. Specifically, Sybase IQ has no limit on the number of columns, unlike many traditional row-based relational database management systems (RDBMS). This is a huge advantage when building out the analytical data set, including complex aggregates or derived variables that are used in predictive analysis, which for KXEN’s InfiniteInsight™ often comprises thousands or even tens of thousands of columns.

KXEN and Sybase IQ have worked together to solve another bottleneck in predictive analytics process: deploying models in production. Predictive models are often used in large-scale environments where fast and efficient processing is mandatory. For example, when predicting which of the 50 million subscribers for a communications service provider will churn, KXEN’s InfiniteInsight™ leverages the full power of Sybase IQ by deploying the scoring equation directly in-database, benefiting from all the speed and scalability of the column based platform. Together, KXEN and Sybase IQ produce query speeds on large data sets up to 100 or even 1,000 times faster than traditional relational-based solutions and earlier data mining systems.

KXEN’s InfiniteInsight™ is also tightly integrated with the in-memory Event Stream Processing (ESP) solution from Sybase. This powerful combination enables real-time aggregation, analysis and scoring of transactional event streams to make informed decisions. By analyzing data as it is occurring, companies optimize business processes based on real-time intelligence, and make offers— typically online — when users are likely to be most interested.

“InfiniteInsight™ is one of the most innovative predictive analytic solutions in the market," said Brian Vink, Vice President, Database Products, Sybase, an SAP company. " InfiniteInsight’s™ ease-of-use and predictive modeling automation combined with the speed of Sybase IQ, the world's leading column-based analytical database, is allowing businesses to meet the growing demand for business insight.”

“We are excited about our partnership with Sybase,” said John Ball, CEO of KXEN. “We believe that many organizations have a gap in insight as a result of resource and technology constraints. The powerful columnar database capabilities of Sybase IQ integrated with InfiniteInsight’s automated predictive modeling and data mining capabilities provide today’s businesses the scale they need to support critical business decisions.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About Sybase IQ

Sybase IQ is a highly optimized analytics server that handles the most challenging data warehousing requirements with ease, meeting the demand for business intelligence, advanced analytics, predictive modeling, stringent regulation compliance and fast reporting. Compatible with standard hardware platforms, operating systems and leading analytics applications, Sybase IQ offers extraordinarily high performance at a fraction of the cost of alternatives. Designed from the start for analytics, Sybase IQ produces its incredible results because of a unique architecture combining a column-based data structure with patented indexing and a scalable grid. The more pressurized the requirements—hundreds or thousands of concurrent users, complex ad hoc queries, very high data volumes and a high rate of change—the more customers notice Sybase IQ’s strengths. Sybase IQ also provides a reduction in disk and CPU requirements compared to traditional database management systems, which have to be retrofitted to support data warehousing and analytics.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Company leverages predictive analytics to optimize marketing campaigns with nearly 70% of its 53 million members

KXEN, the leading provider of predictive analytics for business users, announced that AAA selected InfiniteInsight™ to help its independently operated motor clubs optimize marketing insight across the customer lifecycle – from acquisitions, to cross-selling, up-selling and retention.

Founded in 1902 as the American Automobile Association, AAA is often associated with emergency roadside assistance, but it also offers a wide array of services such as automotive, home and life insurance as well as ---global travel services. Today AAA is a nationwide federation of 50 individual motor clubs with over 1,000 locations across the U.S. and Canada and more than 53 million members.

As part of a national effort to drive higher returns on marketing campaigns, AAA National Office assembled a centralized “Action Center” tasked with providing strategic marketing services to its individual motor clubs. Before founding the team, many AAA clubs struggled with resources and infrastructure to analyze customer information and optimize marketing efforts.

Predictive analytics was cost prohibitive prior to deploying InfiniteInsight™. Without a staff of trained statisticians, individual clubs relied on simple customer profiling, hired expensive teams of SAS consultants, or contracted models from third-parties that were quickly obsolete. Today, two business analysts can scale to provide predictive models across many of AAA’s motor clubs.

InfiniteInsight’s™ out-of-the box reporting feature allows business analysts to easily explain modeling results, variable contributions and gain charts to club marketing teams.

“Historically predictive analytics was difficult and inaccessible. InfiniteInsight’s™ automated approach to modeling has made predictive analytics affordable, usable and understandable,” said Daniel Mathieux, Director, Member Relationship Management (MRM) Action Center at AAA National. “With InfiniteInsight™, we’ve been able to demystify predictive modeling at the club level so management can grow the business and provide the highest levels of service.”

By using InfiniteInsight™, AAA is able to provide collective insight to clubs about members most likely to benefit from the association’s wide range of offerings. AAA offers for travel, insurance and financial services can be customized to the member’s interests and needs using insights gained through predictive analysis. “We want members to get the most from membership. InfiniteInsight™ helps us put the right products and services in front of members at the right time,” said Mathieux. “By extending targeted offers to members with low usage, AAA has been able to cut attrition and increase overall customer lifetime value.”

“We were missing opportunities to grow our business,” said Mathieux “Most clubs had limited or no access to predictive analytics, but today, it’s the lifeblood of their marketing campaigns.”

Mathieux’s team is currently using predictive models built with InfiniteInsight™ to optimize marketing campaigns for nearly 70% of the AAA membership and across a variety of channels, including the call center, direct mail and email with future plans to include websites and social networking. In some instances, individual clubs at AAA have attributed millions of dollars in sales to campaigns optimized by InfiniteInsight™.

“My hats off to AAA, who’s using predictive analytics to deliver meaningful and actionable insight across its business,” says John Ball, CEO of KXEN. “By finding exciting ways to identify revenue opportunities with its members, it’s clear why AAA has grown into such a household brand.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides its 53 million members with travel, insurance, financial and automotive-related services, as well as member-exclusive savings. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at www.aaa.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Company deploys predictive scores to optimize customer interactions across a variety of sales channels

KXEN’s InfiniteInsight™ analyzes data extracted from SAP and Siebel

Company achieves a positive return on its investment in less than a year

Company cuts predictive modeling time by 80% with predictive analytics’ first-ever semantic layer

KXEN, the leading provider of predictive analytics for business users, announced that Neopost, the second-largest supplier of mailing and shipping equipment in the world, is delivering highly effective loyalty campaigns using KXEN’s flagship product, InfiniteInsight™. 

"With InfiniteInsight™, we’ve increased agility and reduced churn by up to 30 percent on certain segments," Thanassis Thomopoulos, Director of Marketing for the Benelux at Neopost, said.

Neopost, headquartered in France, offers solutions for franking, folding and inserting, addressing, address cleansing and tracking, and more. With 5,700 employees around the world and products and services marketed in 90 countries, Neopost has put its stamp on the mailing industry for the last 80 years.

In order to optimize its customer lifecycle, including preventing churn and improving cross-sell and up-sell opportunities, Neopost turned to InfiniteInsight™.

Before signing up for InfiniteInsight™, Neopost relied on Excel and Access to analyze data that was extracted from SAP and Siebel systems, such as customers’ billing information and equipment usage. That resource-intensive approach limited the insights that could be derived from the data. Specifically, predictive models that could have supported marketing initiatives were out of reach.

To expand its business, Neopost needed the ability to efficiently analyze customer information. Traditional analytics solutions, however, held little appeal. Analysts using conventional methods ended up spending over two-thirds of their time on activities that were manual, repetitive and prone to human error. 

In comparison, InfiniteInsight™ provided multiple advantages. Not only did new users pick it up quickly, but it also automated the majority of the manual work associated with building models and dramatically accelerated time to value.

“Neopost selected InfiniteInsight™ for its ground-breaking solution and ease of use,” Thomopoulos said. “We knew we needed to do best-in-class predictive analytics without IT support or a database expert. With InfiniteInsight™, we had business results in days.”

Using InfiniteInsight™ Explorer, predictive analytics’ first ever "semantic layer," Neopost assembled an analytical record of customer data that was both reusable and easily modified.  The critical analytical data sets used for predictive modeling are created automatically in minutes, allowing Neopost to build predictive models to support virtually any customer interaction across any customer channel, including the call center, direct mail and e-mail.  On average, the company has cut model building time by over 80%.

Further, despite the fact that Neopost's data set only included 100,000 customers, the company was able to build strong and reliable predictive models from the start. Generally, predictive models require much larger data sets to be useful. Indeed, InfiniteInsight™ scales to millions of transactions, but can also extract meaning from relatively small data sets.

By tapping into the powerful capabilities of InfiniteInsight™, Neopost’s business users were able to quickly build models that identified the customers most at risk of moving to a competitor – a process that often took weeks with other analytics solutions but only days with KXEN.

Thanks to the precision of the InfiniteInsight™, Neopost was able to pinpoint a set of customers with a predicted cancellation rate that was 30 percent above average and target them with a loyalty campaign. As a result of that relatively small investment, the group's elevated cancellation rate reverted back to the average rate.

“We achieved a positive return on our investment in the first year with InfiniteInsight™,” said Thomopoulos. “KXEN transformed the way we do business.”

“Neopost is a long-standing customer for KXEN, having first realized operational results with InfiniteInsight™ over three years ago,” said John Ball, Chief Executive Officer of KXEN. “We remain committed to customer success and working with industry leaders like Neopost that are gaining a competitive advantage with predictive analytics and breaking new ground in their respective markets.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About Neopost

Neopost is the largest supplier of mailing and shipping equipment in Europe and the second-largest supplier in the world. The company offers solutions that facilitate incoming and outgoing mail such as franking, folding and inserting, addressing, address cleansing and tracking and tracing of letters, parcels and of the supply chain. It employs more than 5,700 people and realized € 966 million in revenues in 2010. 

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Marketing professionals can build predictive models on-demand with no prior training in data mining techniques

Businesses can ask more what-if questions and optimize each and every customer conversation

KXEN, the leading provider of predictive analytics for business users, today announced KXEN’s InfiniteInsight™ Genius, the first predictive analytics solution specifically designed for self-service use by marketing professionals. InfiniteInsight™ Genius enables marketing users with no prior training in data mining techniques to build and deploy world-class predictive models, giving marketers the power to optimize every campaign and every customer interaction.

KXEN’s flagship product, InfiniteInsight™, has brought orders of magnitude increases in agility and productivity to more than 400 of the world’s leading companies including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo.

Today’s business environment is becoming increasingly complex and fast-paced as the cloud changes the nature of customer relationships. Customers are demanding personalized interactions in real-time and the ease in which companies can introduce new products and offers across customer-facing channels is making the ability to put the right offer in front of the right customer at the right time increasingly difficult.

This complexity has resulted in an insight gap for marketers due to the time, effort and resources required to obtain solid predictive models. By empowering marketers to self-service their predictive needs, businesses can ask more what-if questions and optimize each and every customer conversation.

“With sophisticated [predictive analytics/data mining] features and thorough integration of wizard-driven automation, KXEN positions its [predictive analytics/data mining] tools as key enablers for maximum productivity by data-mining specialists and business analysts alike... KXEN focuses on expanding the use of [predictive analytics/data mining] within analyst communities, making them more productive and more responsive to business needs, as well as among business consultants with no particular knowledge of statistics,” wrote James Kobielus in the independent Forrester Research, Inc. report, The Forrester Wave™: Predictive Analytics And Data Mining, Q1 2010 (February 2010).

InfiniteInsight™ Genius – predictive analytics’ first-ever solution designed for marketers

With clicks and not code, marketing professionals can build world-class predictive models in minutes to optimize more granular marketing programs, respond quickly to competitive campaigns and to make sure that customer interactions are based on the latest information. InfiniteInsight™ Genius' extensive predictive modeling capabilities include:

• Self-Service Models: Putting the power of complex modeling in the hands of marketing. Marketing professionals will be able to build predictive models on-demand with no prior training in data mining techniques. InfiniteInsight™ Genius offers an easy-to-use browser-based, graphical user interface which intuitively walks marketers step-by-step as they identify the behavior they are trying to predict, the timeframe in which the prediction will occur and the target audience.
• Profit Maximization: Marketers can enter campaign costs and expected profits for each positive response and InfiniteInsight™ Genius automatically calculates the optimum target lists based on constraints such as maximizing profits or maximizing total revenues within the campaign budget.
• Plug & Play with InfiniteInsight™: Because InfiniteInsight™ Genius is native to InfiniteInsight™, the solution takes advantage of KXEN’s start-to-finish automation of the predictive analytics process – from preparing the analytical data set, to building the predictive model, deploying resulting scores into production and scheduling periodic refreshes as often as needed and based on the latest data.
• Integration to Marketing Process and Tools: Resulting predictive scores and scoring equations can be deployed directly in-database to the data warehouse, in real-time to transactional systems like a corporate website or call center, or in batch to campaign management applications.
• Scales Your Power User: Data mining professionals are able to define analytical records using InfiniteInsight™ Explorer, predictive analytics first-ever “semantic layer”, to create the 360-degree view of the customer used in generating analytical data sets as well as parameters to be accessed by marketers as they navigate through the guided marketing wizard.
• Pre-Defined Templates: InfiniteInsight™ Genius is configurable to address different business processes. In the solution’s initial release, InfiniteInsight™ Genius is delivered out-of-the box with a marketing campaign optimization template.

Comments on the News:

• “KXEN revolutionized predictive analytics with its automated model building approach and predictive analytics’ first-ever semantic layer. The introduction of InfiniteInsight™ Genius is only possible thanks to these fundamental building blocks, allowing KXEN to put the power of world-class predictive analytics in the hands of today’s marketing professionals. We’re continuing our mission to expand the use of predictive analytics into new areas and for new classes of users. Marketing professionals are often the biggest beneficiaries of predictive capabilities but have been left out in the cold by the traditional predictive analytic and data mining players in this market. We intend to change that with InfiniteInsight™ Genius.” said John Ball, CEO at KXEN.
• “InfiniteInsight™ Social is increasing stickiness on our website by personalizing dynamic movie recommendations. For us it is the best choice we made this year. The introduction of InfiniteInsight™ Genius is once again very promising as we believe it will drive unmatched productivity by putting the power of predictive analytics and data mining directly in the hands of marketing teams.” Frédéric Krebs, COO Allociné France.
• “Teradata is pleased to partner with KXEN, a leader in predictive analytics. KXEN solutions running on Teradata’s family of analytic platforms will give marketers both the speed and precision to leverage vast amounts of customer information and build quality predictive models. Because InfiniteInsight™ Genius is a native component of InfiniteInsight™ and its in-database capabilities, marketers can dynamically access analytical data directly from and push much of the processing to their Teradata data warehouse for the development and deployment of advanced analytical models,” said Scott Collins, Vice President of Partnerships and Alliances Marketing, Teradata Corporation.
• “InfiniteInsight™ is one of the most innovative predictive analytic solutions in the market and is helping Sybase IQ customers gain insights about their operations," said Brian Vink, Vice President, Database Products, Sybase, an SAP company. "By combining the ease of InfiniteInsight™ Genius with the speed of  Sybase IQ, the world's leading column-based analytical database, marketing professionals can now develop and execute best-in-class predictive analytics in minutes; something previously requiring weeks or months with legacy analytical solutions accessing traditional databases and hardware appliances.”

• “Today’s marketers have an ever-increasing demand for analytic insight, but traditional predictive analytic approaches require teams of trained data miners which has created an ‘insight gap’. Enabling marketers to self-service their predictive analytic needs is the holy grail in eliminating the gap for insight," said Gareth Herschel, Research Director from Gartner.
• “KXEN’s InfiniteInsight™ is leading the charge on industrializing predictive analytics and data mining so that businesses can meet the growing demand for customer insight.  Empowering marketers in this way allows them to rapidly build the large numbers of predictive analytic models they need to optimize their marketing campaigns,” said James Taylor, CEO of Decision Management Solutions.

Supporting Resources

• For more information, please visit http://www.kxen.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

800% improvement in campaign response rates

A customer-centric strategy boosts customer happiness

Identifying the next-best activity increases profitability

Social network analysis is critical to better targeting

KXEN, the leading provider of predictive analytics for business users, announced that Mobilink, Pakistan’s leading cellular and Blackberry service provider, reduced churn, improved campaign response rates and enhanced cross-sell and up-sell thanks to an innovative program founded on predictive analytics and focused on customer needs.

Mobilink used InfiniteInsight™, KXEN's flagship product, to personalize customer relationships, while taking advantage of the most appropriate communications channel, including SMS text and Interactive Voice Response (IVR). "With InfiniteInsight™, we were able to build customer trust, enhance revenues and at the same time improve loyalty," said Ehtisham Rao, Director of Business Intelligence and Billing. "InfiniteInsight™ gives us the agility we need to respond to a very dynamic market."

The exceptional results achieved in the area of business and predictive analytics led executives to recognize Rao's team as "Best Team of the Year."

Founded by Motorola in 1994 as Pakistan's first mobile communications service, Mobilink, now owned by Orascom Telecom, continues to be the market leader. The communications powerhouse boasts a subscriber base of nearly 32 million. Its 32,500 sales people serve 200,000 retailers in more than 10,000 cities, towns, and villages across the country.

During the last decade, however, competition in Pakistan's communications market has intensified as mobile usage exploded. Average revenue per user (ARPU) plummeted. Churn became a significant challenge as the market expanded twenty-fold.

In response, Mobilink invested in a complete analytic environment. By applying advanced data mining techniques such as predictive analytics, the company was able to maintain its competitive edge. Specifically, predictive analytics allowed Mobilink to successfully optimize the customer life cycle, minimize churn, and identify opportunities for cross-sell and up-sell.

Mobilink chose to standardize on InfiniteInsight™ after examining solutions from other vendors such as SAS and SPSS, because of its excellent predictive capabilities, ease of use, rapid deployment, and compatibility with other solutions. For example, predictive scores are applied directly in-database to a Teradata environment that is integrated with Informatica and Microstrategy.

Thanks to the in-depth insight provided by InfiniteInsight™, Mobilink revamped its retention strategy and began focusing not only on predicting churn, but preventing it. The new strategy calls for offering the right incentive to the right customer at the right time -- an approach known as the "next best activity". For example, it makes sense to offer a higher-income customer with a smart phone music credits rather than five free minutes of calling time. Today, using InfiniteInsight™, Mobilink is able to determine that 50% of potential churners come from a small group of subscribers representing about 10 percent of the total customer base, considerably limiting the total number of customers they need to target in churn campaigns.

Mirza Yousaf, Assistant Manager of Advanced Analytics, said he looked at how customers in different income brackets behave in different regions, and also how they respond to different packages. Using InfiniteInsight™, he has been able to distill down over 1,100 variables to determine those that are most predictive for each customer segment and sub-segment. "We achieved tremendous results," Yousaf said. “Not only has churn decreased, but the uptake of marketing campaigns has soared eight-fold, from .5% to about 4%.”

"InfiniteInsight™ really opened our eyes to the power of our data," says Rao. “We are able to optimize customer interactions at every point in the customer lifecycle thanks to the power of InfiniteInsight™. Analysts are able to build new predictive models in less than a day and retrain them on the latest data in just a few hours.” In the past, it would have taken weeks or months to get equivalent results using traditional data mining tools.

According to Rao, InfiniteInsight’s™ automated approach dramatically increases analyst productivity. By simplifying the complex modeling process and providing intuitive reporting, InfiniteInsight™ also improves communication between analysts and business users, who are laser focused on operating results.

"InfiniteInsight™ is not only easier to use and faster at delivering results than traditional data mining tools like SAS and SPSS, InfiniteInsight™ also delivers superior models,” says Rao. “The difference is that with InfiniteInsight™ you can introduce much wider data sets in the analysis so that you end up building more accurate predictive models. And because InfiniteInsight™ can retrain our models so quickly, we never have to be satisfied with old, out-of-date models. This level of speed and agility is mission-critical in today's fast-paced, socially-networked world.”

In addition to its churn-reduction efforts, Rao’s team recently launched a pioneering social network analysis project using InfiniteInsight™ Social that will make it possible to target influencers with viral offers, essentially converting them into brand ambassadors. "InfiniteInsight™ Social reveals the relationships that our customers have with other people in their social network – both Mobilink customers and non-customers – and that's the key to better targeting and viral marketing," Rao said.

“We are pleased with Mobilink’s success with InfiniteInsight™. Mobilink has demonstrated how the use of advanced analytics and data mining techniques have provided a competitive advantage and contributed to their market leadership,” said John Ball, Chief Executive Officer of KXEN. “We are committed to achieving real business results with our communications industry customers and driving innovation across the customer lifecycle with predictive analytics.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About Mobilink

Pakistan Mobile Communications Limited, better known as Mobilink GSM is Pakistan's oldest and largest mobile carrier. A communications powerhouse, with annual revenues of more than $1 billion, Mobilink boasts a subscriber base of nearly 32 million. Its 32,500 sales people serve 200,000 retailers in more than 10,000 cities, towns, and villages across the country. In addition to cellular service, Mobilink offers DSL broadband through a wholly owned subsidiary and wireless broadband. It is headquartered in Islamabad.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns

KXEN, the leading provider of predictive analytics for business users, announced that major wireless service provider U.S. Cellular® is implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight™. InfiniteInsight’s™ automated predictive analytics and data mining approach has reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.

“It simply would not have been possible to deliver the quantity and quality of predictive models needed in these efforts without InfiniteInsight,” says Dave Torgerson, Senior Director, Shared Analytical & Data Services at U.S. Cellular®. “We chose InfiniteInsight™ because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market. InfiniteInsight™ is not only faster, but allows us to build a large number of higher quality models with only limited resources.”

Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market. By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.

Additionally, U.S. Cellular® is using InfiniteInsight™ to drive cross-sell activities. Initially U.S. Cellular® used InfiniteInsight™ to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems. This sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.

“InfiniteInsight™ focuses on what really matters in our modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications,” adds Torgerson. “InfiniteInsight’s™ automated approach to model building and scoring allows us to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians. We’re building more high-quality models without additional headcount. These huge gains from InfiniteInsight™ translate into faster time-to-market with far more personalized campaigns.”

For KXEN, the mobile telecommunications industry continues to be a sweet spot for predictive analytics and data mining, given its large number of subscribers, high volume of transactions, and diverse range of products and services. Social media and website interactions add rich data sources but also further complexities because customers now expect to have personalized offers in real-time on corporate websites.

“U.S. Cellular® is the latest operator to prove that predictive analytics is the key to unlocking real business value from vast amounts of customer data,” said John Ball, CEO, KXEN. “U.S. Cellular® joins a growing list of global telecommunications firms making InfiniteInsight™ their first-choice predictive analytics partner for customer retention, cross-sell, up-sell and customer acquisition.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity.  Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About U.S. Cellular®

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

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Company gains the agility to build and deploy predictive models in days

KXEN, the leading provider of predictive analytics for business users, announced that PT XL Axiata Tbk (“XL,” IDX: EXCL), a major mobile phone company in Indonesia, has doubled its marketing-campaign take-up rate (the rate at which campaign offers were accepted by customers) with InfiniteInsight™.

"We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight™," said Joy Wahjudi, Director of Marketing XL. "InfiniteInsight™ gives us the agility to compete effectively in a very competitive market."

Founded in 1996, XL has grown into one of the biggest telecommunications services operators in Indonesia with over 40 million subscribers. XL offers data communication, broadband Internet, mobile communication and 3G services over GSM 900/DCS 1800, and IMT-2000/3G networks.

But XL has had to grapple with a competitive market that is approaching saturation and has seen a reduction in rates to their lowest levels in years. Nearly all of XL’s customers are in pre-paid programs as opposed to longer-term contracts, making switching costs to a competitive carrier low. As a result, customer retention and loyalty are major challenges.

Instead of using traditional reactive retention and loyalty management strategies, XL has taken the initiative to target customers using predictive analytics. Using InfiniteInsight™, XL proactivily identifies and targets customers that are at risk to churn, long before the actual damage occurs. Leveraging predictive analytics, XL is now able to deliver next best actions to its customers – delivering the right offer to the right customer at the right time.

XL standardized on KXEN's InfiniteInsight™ after examining other vendors, because of InfiniteInsight's™ rapid deployment, ease of use and the agility it contributed to marketing operations. The XL analytics team created predictive models using InfiniteInsight™ to analyze subscriber characteristics such as product propensity and churn propensity from records of its over 40 million subscribers. The models were tested and revised, and the predictive scores were deployed directly in-database to XL’s data warehouse.

The marketing team used the predictive scores to optimize campaigns for retention, cross-sell, and up-sell across multiple marketing channels. By building propensity models for various products and offers, XL is able to match customer eligibility, inventory availability and profitability to prioritize which offer to present.

"InfiniteInsight™ made predictive analytics fast and easy and has allowed us to realize results quickly," said Wahjudi.

“We are excited to be working with a communications leader like XL. We have seen a dramatic growth in adoption of predictive analytics and data mining in Asia-Pacific and are proud to be a part of XL’s success,” says John Ball, CEO of KXEN. “XL is using predictive analytics to compete in a very tough market and we expect to see continued returns through their use of advance analytics to innovate their business.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About XL Axiata

PT XL Axiata Tbk. is one of the major cellular providers in Indonesia. PT XL Axiata Tbk. is 66.6% owned by Axiata Group Berhad through Axiata Investments (Indonesia) Sdn Bhd and Emirates Telecommunications Corporation (Etisalat) through Etisalat International Indonesia Ltd (13.3%), and public (20.1%), and is part of Axiata Group with Robi (Bangladesh), HELLO (Cambodia), Idea (India), MTCE (Iran), Celcom (Malaysia), Multinet (Pakistan), M1 (Singapore), SIM (Thailand) and Dialog (Sri Lanka), to advancing Asia.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics and data mining to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

KXEN, the leading provider of predictive analytics for business users, announced that Ricardo Fuchs has joined the company as Senior Vice President, Asia-Pacific Field Operations. His appointment further strengthens KXEN’s management team and is a key element in accelerating the company’s growth worldwide. Fuchs brings 25 years of leadership building Asia-Pacific operations in enterprise software.

Fuchs joins the KXEN as the company has realized double-digit percentage growth in Asia-Pacific. “KXEN’s InfiniteInsight™ has revolutionized predictive analytics and brought tremendous success to some of the leading brands in Asia-Pacific,” said Fuchs. “I look forward to building on this momentum and helping our customers continue to realize measurable business results with our solutions.”

“Ricardo brings a wealth of experience in growing Asia-Pacific operations,” said John Ball, CEO of KXEN. “We’re committed to continued growth in Asia-Pacific, and Ricardo’s track record for building customer success is an essential part of that strategy.”

Fierce competition and rapid growth for many Asia-Pacific businesses have created a huge demand for insight. Ball goes on to say, “Our demonstrated success with InfiniteInsight™ in Asia-Pacific uniquely positions KXEN to help regional businesses to address these challenges.”

Ricardo brings extensive international experience in enterprise software focusing on Business Intelligence and CRM. Ricardo has operated primarily out of Asia since 1982 and has unparalleled expertise in introducing disruptive software technologies to the region, having held senior roles at McDonnell Douglas Information Systems International, Wavefront Technologies Inc., Spatial Technology, Inc., Business Objects SA, Netonomy, Inc. and Realtime Technology AG. Ricardo established the Business Objects presence in the Asia-Pacific region from scratch, building one of Business Objects' most profitable and successful regions and growing it to over 15% of annual global sales.

Supporting Resources

For more information, please visit http://www.kxen.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders-of-magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Sears, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, London and Bangkok.

Combination of Predictive Analytics and Business Rules Automation Optimizes Enterprise Decision Management

Corticon, a leading provider of business rules management systems (BRMS), and KXEN, the leading provider of predictive analytics for business users, today announced a partnership to enable enterprises to enhance decision automation and customer insight. Automating decisions ensures that the right decision is made at the right time, increasing customer satisfaction, lowering operational costs, and generating higher profits.

Predictive analytics technology is used to analyze historical behaviors to predict future events. Business rules engines are used to automate decisions governed by business policy, regulations and contractual terms. Together, these technologies make it possible for organizations to automate highly sophisticated decisions that combine regulatory precision with predictive analytic techniques.

“Business rules and predictive analytics make a powerful combination, allowing organizations to develop agile, analytic and adaptive decision management systems,” said James Taylor, CEO of Decision Management Solutions. “Corticon and KXEN have long focused on simplifying the use of these technologies. Their partnership will bring the power of decision management to a broader audience by reducing the need for specialized programming and statistical skills.”

KXEN’s flagship product, InfiniteInsight™, delivers orders-of-magnitude improvements in speed and agility for enterprises to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Corticon 5's patented "no coding" rules engine manages even the most sophisticated decision-making logic in a simple spreadsheet-like environment, enabling business and IT users to collaborate to reduce development and change cycles by 90 percent. Together, KXEN’s InfiniteInsight™ and Corticon will drive new enterprise decision management applications to:

• Optimize the customer lifecycle
• Reduce risk and prevent fraud
• React faster to changing market conditions
• Accelerate new product development and rollout

“One of the key elements of better decision management is effectively predicting the “next best activity,” said Erik Marcade, CTO and co-founder of KXEN. “The powerful combination of best-in-class predictive analytics and business rules will allow KXEN to accelerate time to value for our customers worldwide.”

Customers across multiple industries, including communications, financial services, insurance, retail and e-commerce, can benefit from joint KXEN and Corticon solutions. KXEN and Corticon will be hosting a live webinar on October 27th to provide insight into the ways enterprises can leverage predictive analytics and business rules engines to optimize enterprise decision management. To register for the free webinar, please visit http://info.corticon.com/EnhancingDecisionManagementwithPredictiveAnalyticsandBusinessRulesAutomation.html.

“Corticon’s Business Rules Management System (BRMS) is the most powerful and easy-to-use rules engine available,” said Mark Allen, president and CEO of Corticon. “The addition of predictive analytics capabilities from KXEN’s InfiniteInsight™ will provide unparalleled insight that will allow our customers to maximize the impact of their business decisions.”

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders-of-magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Sears, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About Corticon

Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-coding” rules engine is used by over 450 customers worldwide to automate their most sophisticated decision processes, reducing development and change cycles by 90 percent. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For more information, visit www.corticon.com.

Corticon is a trademark of Corticon Technologies, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Company optimizes the customer lifecycle across multiple marketing channels, including telephone, direct mail and email

Company successfully reduces customer churn and builds overall customer lifetime value

KXEN, the leading provider of predictive analytics for business users, announced that Tipp24, one of Europe's leading lottery brokers, quadrupled the performance of its marketing campaigns with InfiniteInsight™, while dramatically boosting the productivity of its analytics team.

"What really impressed me about InfiniteInsight™ was its outstanding performance," said Pankaj Arora, senior analytics consultant. "In our first year using InfiniteInsight™, we realized a 300 percent uplift in targeting accuracy."  With the precision made possible by KXEN, the company can now achieve its marketing performance targets while cutting the size of the target audience for any individual campaign down by 25 percent.

Tipp24, an online lottery broker that makes it easy for people to play games like Lotto and Euro Millions online, wanted to use predictive analytics to optimize the customer lifecycle. Before deploying InfiniteInsight™, Tipp24 lacked crucial information about the customer lifecycle, for example, whether people were increasing their use of Tipp24 products or reducing or stopping their use altogether. Tipp24 also couldn't foresee what a customer would do next.

Prior to InfiniteInsight™, Tipp24 did not have the experience or bandwidth to deploy predictive analytics within the company. Tipp24 selected InfiniteInsight™ after comparing its performance with competitors like SAS and SPSS. The company quickly realized that other solutions could not scale, creating a bottleneck in the company’s desire to deliver predictive models across all of their marketing activities.  

With InfiniteInsight™, Tipp24 can recognize customer segments and patterns of customer behavior to improve opportunities for customer acquisition as well as cross-sell, up-sell and retention. For example, by offering products that fit into specific stages of the customer lifecycle, Tipp24 can convert one-time players into returning customers. The company can also identify which players might be interested in weekly, monthly or permanent tickets, and which Lotto players might be interested in playing other kinds of lottery games, like Euro Millions. It can predict which active customers are at risk of becoming inactive, and which inactive customers have a high likelihood of becoming active again.

Particularly important is the ability to proactively manage relationships with high value customers, including preventing churn and nurturing existing customers into this segment.  "We now know who our top customers are and the journey they took," Arora said. "We’re able to apply this knowledge to each customer segment to build overall customer lifetime value and take the next best action with each of our customers."

InfiniteInsight™ optimizes customer interactions across all of Tipp24's customer channels – telephone, direct mail and email – ensuring the company has the agility to quickly adapt to changing consumer behavior and increasing customer satisfaction.

"Imagine being able to tell the management of your company that you know what a customer is going to do in the future," Arora said. "InfiniteInsight™ is our crystal ball."

InfiniteInsight™ works by assigning each customer a score measuring how likely they are to respond to a specific campaign. The scores are then deployed directly in-database to Tipp24’s Oracle data warehouse, reducing the amount of time it takes to prepare and deploy predictive models. “InfiniteInsight’s™ allows us to gain real business value from our investments by deploying scores quickly into production.”

Arora said the speed with which InfiniteInsight™ can be used to optimize customer interactions was a major advantage. "We can focus our resources on strategic thinking rather than on model building," he said. With InfiniteInsight™, Tipp24 can build, test and deploy as many predictive models as they need to support a wide array of marketing activities. In comparison, solutions like SAS require more attention on the mechanics of model building and take up to 10 times longer. Arora said that in his experience, building and deploying a predictive model with InfiniteInsight™ typically takes only a few days as compared to weeks with SAS.

“We’ve made it our mission to provide best-in-class predictive analytics to companies of all sizes,” said John Ball, Chief Executive Officer of KXEN. “Tipp24 has been able to optimize customer relationships with millions of households using InfiniteInsight™ and has achieved astonishing results in a very short time.”

Supporting Resources

• For more information, please visit www.kxen.com

About Tipp24 SE

Tipp24 SE is a leading online lottery broker based in Hamburg, Germany with a marketing presence in Italy, Germany, Spain and the United Kingdom. Founded in 1999, Tipp24 is listed on the Frankfurt stock exchange. In 2010 it reported 104 million euros in revenue. Key products include Clubs, Euro Millions, Keno, Lotto, and scratchcards.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity.  Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Company is taking advantage of predictive analytics first-ever semantic layer to quickly test an unlimited number of marketing scenarios and achieve actionable results.

KXEN, the data mining automation company and provider of next-generation predictive analytics, announced that Editions Législatives, part of the Editions Lefebvre-Sarrut group, the largest publishing company in France focused on law, accounting, and human resources, selected KXEN to accelerate customer acquisition and strengthen existing customer relationships as part of an effort to apply best practices in predictive analytics to data analysis.

Founded in 1947, Editions Législatives, one of three publishing houses that make up Editions Lefebvre-Sarrut, historically sold publications and services through catalogues and telesales. More recently it created a direct sales organization and began selling online.

The company sought to implement a multichannel sales approach, but was overwhelmed by a prospect base made up of nearly one million contacts. Addressing everyone with non-personalized marketing campaigns was too expensive, and accurate targeting was impossible without a robust analytic tool. To further compound this issue, Editions Législatives faced an increasing attrition rate, which was offsetting revenues from new customers.

In its search for the right solution, Editions Législatives sought a solution that would boost the end-to-end customer lifecycle, from customer acquisition to up-sells, cross-sells and retention.

KXEN fit the bill on all levels

"KXEN can handle large volumes of data, but it also delivers strong results for intermediate-sized data sets of 150,000 records or less," says Thierry Conquet, Executive Director Offers and Services Development. "And ease of use by non-statisticians was crucial."

At Editions Législatives, business analysts who work closely with marketing handle all of the predictive modeling.  Leveraging KXEN Analytical Data Management (ADM), predictive modeling’s first-ever semantic layer, Editions Législatives has been able to assemble valuable customer data once into a reusable analytical record.  This provides the framework to automatically build unlimited analytical data sets and predictive models, processes which typically take months to complete with traditional predictive analytics methods but only hours with KXEN.

"One of the biggest and best surprises we had with KXEN was that our analysts could test as many marketing scenarios as they needed and ask as many 'what if questions' as necessary," Thierry says. "And once a scenario is determined, the results speak for themselves. The insights from KXEN are immediately actionable. We don't need a guru to interpret them."

Editions Législatives began to see results soon after implementing KXEN in 2011. In the telesales channel, conversion rates for a free online trial doubled.

Another advantage is that prospects that would not have been used in the past because of incomplete contact information can be included in new marketing campaigns. For example, in the past a campaign targeting everyone whose job title was "accountant" would not have included anyone whose job title was blank. KXEN's more sophisticated targeting approach identifies prospects by multiple variables, optimizing campaign drop lists while handling missing values.

Thierry says he also benefits from the fact that KXEN predictive models can be created on demand and easily updated.  By allowing the company to scale predictive modeling, Editions Législatives can optimize an unlimited number of marketing campaigns, making it possible to roll out an effective "next best action" marketing strategy throughout the publishing house. That strategy will optimize all customer lifecycle touch points, from acquisition to cross-sell, up-sell and retention.

"Thanks to KXEN, we have been able to enter the world of advanced predictive analytics without an army of statisticians," says Thierry.

About Editions Lefebvre-Sarrut

The group was formed in 1999 by the merger of the Editions Francis Lefebvre with Editions Législatives and from the 2006 acquisition of the Editions Dalloz. It is now one of the largest French publishing houses, and the largest in its field of corporate law, accounting and human resources. They employ more than 1400 employees and realized more than € 300 M in revenues in 2009.  

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

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KXEN, the leading provider of data mining automation solutions, today announced that Matthieu Chouard has joined the company as Senior Vice President, EMEA Field Operations. His appointment further strengthens KXEN's management team and is a key element in accelerating the company's growth worldwide. Chouard brings twenty years of leadership in enterprise software.

Chouard joins KXEN as the company raises the bar in predictive analytics with its newly announced ADM and KMF solutions. Together, these products introduce predictive analytics' first-ever semantic layer, eliminating many of the manual and repetitive tasks of traditional predictive analytics solutions.

"I'm thrilled to join KXEN at such an exciting time for the company," said Chouard. "KXEN has built deep relationships with some of the largest brands in EMEA. I'm going to enjoy playing a pivotal role in building on that customer success."

"The EMEA market continues to be a major focus for KXEN. Matthieu's track record in penetrating new territories and driving aggressive growth underscores our commitment to this region," said KXEN CEO, John Ball. "The fast pace in which organizations must go to market is creating skyrocketing demand for next-generation predictive analytics and KXEN is perfectly positioned to deliver on this new level of urgency."

Chouard joins KXEN from Cameleon Software, where he drove 25% annual revenue growth as VP of worldwide sales. Prior to that, he led portfolio management solutions at Planview and was general manager for France, Spain and Portugal at Open Text . Chouard has also held senior sales management positions with Netonomy, Netscape, Sybase and Computervision.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

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Company gains the agility and efficiency to deliver next best actions across all customer channels

KXEN, the data mining automation company and provider of next-generation predictive analytics, announced that Belgacom, a leading fixed and mobile telecom provider in Europe, standardized on KXEN to drive stronger customer relationships and increase revenue in its business and consumer markets.

Belgacom is in a highly competitive market, where the window of opportunity to introduce new products or marketing promotions can be short. Prior to KXEN, the company relied on traditional modeling tools that lacked flexibility and were hard to use. This left Belgacom exposed to the risk of missing critical revenue opportunities or worse yet, customer churn.

"Time to market is precious," explains Dr. Jacky Huyghebaert of Belgacom's Customer & Market Intelligence department. "We needed a predictive analytics solution that would allow us to react quickly and efficiently. With KXEN, we've cut modeling time from months to days."

One key challenge for Belgacom was that its former data mining solutions did not easily integrate with the company's data warehouse. "Before KXEN, we had to spend hours to translate models into a format our data warehouse could use. It wasn't the best use of our time. Worst still, it was prone to human error." explains Jacky Huyghebaert. "KXEN talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain."

Belgacom has standardized on KXEN to build predictive models to manage its business and consumer customer relationships. Every interaction in the customer lifecycle - from acquisition to cross promotions and retention - is optimized with predictive models built on KXEN. Independent of channel, whether it is the call center, a retail store or the company's website, customers are presented with a personalized next best action or offer.

"With KXEN, we can deliver the right offer, to the right customer at the right time. We're getting the most out of our marketing euros and a higher return on our marketing investments, and on top of that KXEN reveals previously unknown customer insights" says Jacky Huyghebaert.

One such example is that KXEN models were the very first within Belgacom to detect that more and more customers of older ages subscribed to the digital TV services. Making use of that customer knowledge, Belgacom's marketing department was able, in an early stage, to modify the digital TV offer, for example by including a free full installation by a technician of Belgacom.

KXEN's automated approach to data mining has allowed a handful of analysts to support the entire business with no additional headcount. All models are refreshed periodically, for example monthly or weekly, meaning that the business never has to be satisfied with old, out of date models.

"People often think predictive analytics is overly complex. You need months to build a model and then weeks to deploy the results," says Dr. Jacky Huyghebaert. With KXEN it's not like that. You win hands down in speed, efficiency and ease of use. And that feeds straight through to our customers and our business."

"Belgacom is demonstrating how the telecom industry can gain a competitive edge by making predictive analytics accessible, usable and productive across the business," says John Ball, CEO of KXEN. "By deploying sophisticated models into each customer activity, Belgacom has been able to drive real business value from their investment in KXEN."

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

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KXEN introduces predictive analytics' first semantic layer

KXEN, the data mining automation company, today announced the next chapter in predictive analytics with KXEN's Analytical Data Management (ADM) and Modeling Factory (KMF). This introduces predictive analytics' first-ever "semantic layer" combined with powerful scheduling capabilities to provide orders of magnitude increases in agility and productivity to deal with today's business challenges.

For over 10 years, KXEN has brought next-generation predictive analytics to more than 400 of the world's leading companies including Bank of America, Barclays, Cox Communications, Lowe's, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. Powered by KXEN's patented data mining automation capabilities, customers have cut the time it takes to build complex models from months to days.

Today's business environment is becoming increasingly complex as the cloud changes the nature of customer relationships. Companies are trying to figure out how to take advantage of new sources of personalized data and customers are demanding customized interactions in real-time. Unfortunately, traditional predictive analytic tools and technologies require months to build the underlying models needed to create complex offers, decisions and policies.

The launch of KXEN's Analytical Data Management and Modeling Factory allow businesses to supercharge their predictive analytic processes with increasingly intelligent models built in only hours.

KXEN Analytical Data Management (ADM) - predictive modeling's first semantic layer

Similar to the breakthrough of a semantic layer made by business intelligence solutions to solve skyrocketing demand in reporting, KXEN is introducing predictive modeling's first-ever semantic layer, a reusable and easily modifiable analytical record comprised of business relationships or "data domains" and fields. With the introduction of Analytical Data Management, KXEN will enable companies to:

• Create a Reusable Analytical Record ("Semantic Layer"): Allowing power users to assemble valuable customer data once to provide the framework to build unlimited analytical data sets and models.
• Build Self-Service Models: Putting the power of complex modeling at the hands of the business. Business users will be able to build models on demand replacing the slow, manual process required by traditional data mining technologies.
• Reduce Human Error: The combination of the Analytical Record and KXEN's modeling automation dramatically reduces the chance of human error and automatically creates an institutional memory for complex processes that are rarely documented and not easily maintained.

KXEN Modeling Factory (KMF) - automatic refresh of analytical data sets and models

With clicks and not code, business users can schedule model refreshes to make sure that customer interactions and decisions are based on the latest information. With Modeling Factory, businesses will be able to:

• Schedule Model Updates: Business users can setup recurring or one-time model refreshes with clicks not code. Eliminating the need for power users to manage these time intensive processes allows the business to scale.
• Recreates Analytical Data Sets: Leveraging the Analytical Data Management technology, analytical data sets are automatically recreated from the semantic layer eliminating manual efforts that previously took days.
• Deploys Scores to Production Systems: Resulting scoring equations are deployed in-database to the data warehouse or directly into transactional systems like CRM solutions and call center technologies.
• Alerts Users of Data Deviations: Automatic notifications allow users to manage by exception any patterns that may impact business results.

Comments on the News

• "KXEN continues to revolutionize the predictive analytics market. Our modeling automation allowed organizations to produce optimized models in days not months. Now, businesses can model at a much more detailed level for every customer interaction, making it easier than ever to make the right offer at the right time to the right customer," said John Ball, CEO at KXEN.

• "One of the main challenges facing Neopost was the laborious task of data analysis and processing, involving the extraction, segmentation and analysis of data from its business applications. With KXEN's Analytical Data Management (ADM) module, we are able to automatically generate analytical data sets, making the modeling process easier and faster," said Thanassis Thomopoulos, Head of Strategy & CRM at Neopost France.

• "The automated generation of risk scores is controlled by the combination of KXEN's Analytical Data Management (ADM) and Modeling Factory (KMF) solutions. With ADM and KMF in place, we've boosted productivity and optimized critical business processes," said Thomas Piton, Data Miner at VM Matériaux.

• "KXEN tests the limits of modern predictive analytics by helping to eliminate many of the bottlenecks impacting the effectiveness and efficiency of data mining solutions. By applying a semantic layer to modeling, KXEN is able to dynamically refresh analytical data sets directly from the Teradata data warehouse and deploy analytic equations in-database to leverage the power and performance of the Teradata platform," said Stephen Brobst, CTO at Teradata Corporation.

• "KXEN focuses on expanding the use of [predictive analytics/data mining] within analyst communities, making them more productive and more responsive to business needs, as well as among business consultants with no particular knowledge of statistics," wrote James Kobielus in the independent Forrester Research, Inc. report, The Forrester Wave^TM: Predictive Analytics And Data Mining, Q1 2010 (February 2010).

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

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KXEN, the leading provider of data mining automation solutions, today announced a significant addition to its management team with the appointment of Andrew Savitz as VP, Worldwide Marketing. He brings to KXEN more than 15 years experience in the enterprise software business. In his new role, Savitz will be responsible for all aspects of marketing for the company.

Savitz is the latest of four senior appointments at KXEN, following the announcement of $8 million in series D funding for the company. “KXEN is already recognized for its proven, next-generation predictive analytics solutions and customer success that is second to none in the industry. We’re going to leverage that success to drive awareness and build on KXEN’s momentum in the market,” says Savitz

Savitz joins KXEN from salesforce.com where he led marketing efforts for the Service Cloud, the company’s customer service and support solution and its second-largest and fastest-growing product. Prior to joining salesforce.com, Savitz worked with such leading enterprise software vendors as PeopleSoft and webMethods. Savitz was also a CRM analyst at Robertson Stephens and Goldman Sachs. Before that, Savitz was a consultant with Accenture, during which time he was a key contributor in the company’s first Siebel CRM implementation and helped launch their CRM solutions practice.

Announcing the appointment, KXEN’s CEO, John Ball, said it came as an important step in the company’s growth plans. “Andrew comes to KXEN with an outstanding track record, marketing disruptive technologies for fast growing markets. KXEN has a unique approach to predictive analytics, driving unparalleled business results with our customers. Andrew will be instrumental in telling this story to drive market awareness.”

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

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Customer lifecycle analytics from leading vendor KXEN are helping improve magazine circulation and maintain database marketing revenues at multi-media giant, Meredith Corporation (NYSE: MDP).

Since deploying KXEN’s software, Meredith is getting a significant direct financial benefit, is seeing performance improvements and better than 30% time savings in analytics, and has cut what was a 20-hour implementation process down to just two hours.

“We’d previously been doing our own analytic programming but with KXEN we’re doing more models, in less time and getting better results,” says Meredith’s director of business intelligence, Kelly Tagtow. “KXEN allows us to run our analytics directly in the database which is much faster, more efficient and there are fewer errors. Those are the big wins for us in email marketing.

“If KXEN had performed at least as well as before but with a 30% time saving, that would have been fine but in reality we got even better than that.”

With the largest database of any U.S. media company, Meredith routinely scores more than 16 million records every week. Without the performance and efficiency benefits enabled by KXEN’s software, Tagtow believes the task would have been more difficult.

“Accurate analysis of customer data is critical to generating circulation revenue and maintaining database marketing revenue in these challenging economic times,” he says. “Because of KXEN’s unique combination of analytic sophistication, ease of use, and integration into our technology infrastructure, every product manager benefits by improving circulation and database marketing efficiency.”

Deploying KXEN’s software has also enabled Meredith to react more quickly to changing business conditions. The results of the KXEN analyses drive direct mail and email campaigns - channels both vital to attracting new subscribers. The improved productivity and scope of KXEN means Meredith is now able to promote more titles, more regularly, with campaigns that are better targeted and better informed.

Analytics are also behind the list marketing side of Meredith’s business, which is also built around its extensive database. “Tools like KXEN are key to realizing the true value of all that data and are very important to what is a major part of our business,” adds Tagtow.

“Meredith is a text book example of the way KXEN’s software can add real value to a large corporation’s business processes through greater efficiency and ease of use,” says KXEN CEO John Ball. “The financial and business benefits they have already seen represent a tremendous return on investment, with potentially much more still to come in the future.”

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.

About Meredith

Meredith Corporation (NYSE:MDP: www.meredith.com) is the leading media and marketing company serving American women.  Meredith combines well-known national brands – including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More – with local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development.  Meredith then uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners.  Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies.

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KXEN, the leading provider of data mining automation solutions, announced today that Equifax Capital Markets is using KXEN technology to strengthen its data mining and predictive modeling capabilities. Through its relationship with KXEN, Equifax can build models faster and identify variables that are most predictive of mortgage loan default and delinquency. Together, Equifax and KXEN provide investors with access to data sources and tools that provide precise indicators of securitized loan performance.

With KXEN technology, Equifax can quickly analyze data and conduct efficient data mining and variable reduction exercises. KXEN technology advances the analytic capabilities of Equifax Capital Markets by isolating selected credit variables to build highly accurate and reliable models. This added speed and scalability enables rapid testing and delivery of credit data to the mortgage-backed securities marketplace.

"Through this relationship, we have the ability to provide the secondary market with the critical insights to improve default and pre-payment predictions," said Steve Albert, vice president, Equifax Capital Markets. "By leveraging the combined strength of Equifax’s extensive borrower credit data and KXEN’s leading-edge technology, our Capital Markets team gains access to actionable intelligence in a fraction of the time it would take using conventional tools."

A fully automated solution, KXEN’s software embeds predictive analytics into key business processes and strategic solutions. The unmatched speed, ease of use and scalability of KXEN technology enable the delivery of critical customer insights related to potential pre-payment and default risks.

"We are pleased that Equifax has selected us to work with them to leverage the powerful capabilities of KXEN technology in the mortgage-backed securities market," said John Ball, Chief Executive Officer, KXEN. "Equifax represents the new wave of analytically sophisticated companies looking to next- generation technologies to build highly predictive models that can reshape the way mortgage investors predict payment performance and thereby reduce risk and exposure."

This relationship is the latest development among a number of industry innovations led by Equifax Capital Markets. Recently, Equifax added several, unique data variables to its premier solution for the mortgage-backed securities market - ABS Credit Risk Insight. An industry first, the solution gives investors greater visibility into borrower credit health by providing detail on all mortgage and home equity payments, owner-occupancy, bankruptcies and performance on past mortgages.

To learn more about Equifax Capital Markets, visit www.equifax.com/capitalmarkets. For more information about KXEN solutions, visit www.kxen.com.

About KXEN KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.   About Equifax (www.equifax.com) Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange under the symbol EFX.   Contact Michele Moussavi KXEN, Inc. Tel: +1 415 904 4165 Email: michele.moussavi@kxen.com Jennifer Costello Equifax Tel: +1 404 885 8907  Email: jennifer.costello@equifax.com

Solution achieves record survey scores for second year running

KXEN, the leading provider of data mining automation solutions, today revealed its second year of record user satisfaction survey results, with 90% of users declaring KXEN had improved their business, and 94% stating it was strategic to their organization going forward. At the same time overall user satisfaction scores increased, with product functionality and quality of support warranting special mention. The KXEN 2009/10 user survey polled 3000 users across more than 400 customers representing the telecommunications, banking, financial services, and retail sectors across North America, UK and EMEA and Asia. 54% of respondents work in organizations with greater than 1000 employees. More than 95% of respondents agreed KXEN’s software had met or exceeded their expectations while 96% declared a high or very high level of satisfaction. Among survey respondents was Dr. Jacky Huyghebaert, Customer Intelligence Expert at leading European telecoms operator Belgacom. "KXEN is our customer lifecycle solution of choice. It’s fast to implement, consistently delivers high quality results and is central to all our marketing, sales, customer service and retention activities. It does everything we expect and even more. I’d have no hesitation recommending KXEN to anyone looking to energize their customer management operations." Reflecting market conditions over the last year, KXEN deployments in customer acquisition rose from 53% in 2008/9 to 70% in 2009/10. Similarly deployments in cross-sell and up-sell went up from 60% to 77% and climbed from 56% to 71% in customer retention and churn management. Allen Thompson is Executive of Analytics at Bank of America Global Wealth Management, "The strengths and capabilities of KXEN provide us with improved visibility into our Global Wealth Management client base, as well as quickly and efficiently direct our marketing efforts," he said. "Developing insights from our data is critical to our marketing efforts and KXEN plays a crucial role in this." KXEN CEO John Ball said it was clear from the survey findings that KXEN is helping users optimize their customer lifecycle management while driving significant incremental profit improvements. "We’re seeing more and more companies switching to KXEN as they leverage the strengths of our customer lifecycle solutions including ease of use, faster time to market and improved accuracy." About KXEN KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquartered in San Francisco, California with field offices in the US, Paris and London. Find out more by visiting www.kxen.com.   Contact Michele Moussavi KXEN, Inc. Tel: +1 415 904 4165 Email: michele.moussavi@kxen.com Caroline Tailleferd KXEN - Europe Tel: +33 1 41 44 79 54  Email: caroline.tailleferd@kxen.com

UK home shopping giant Freemans Grattan Holdings (FGH) is predicting an up to 33% reduction in customer debt thanks to next generation customer lifecycle analytics from KXEN.

FGH - UK arm of Otto Group, the world’s largest mail order group and the second largest retailer on the Internet - has deployed KXEN analytics in its credit risk team after three years of using the solution in marketing. Now, with bad debt propensity scoring that relies on internal customer data as well as third party information, FGH is set to reduce customer debt by as much as one third according to predictions.

“We’d used KXEN successfully in marketing for three years and saw no reason to consider a different solution for credit risk modeling,” says FGH head of customer management Andy Bryan. “The target was to improve our ability to predict which customers would default. The new KXEN scorecard has significantly improved our authorization process and retrospective analysis suggests we can cut debt by as much as 33% with only a 3% lower acceptance rate for credit.”

Combining three of the biggest names in the UK home shopping market, FGH holds a dominant position with some 1.5 million customers and sales of more than £250 million in its last financial year. Its customers come from all age groups and many of them are fiercely loyal, having shopped with FGH for years. The availability of credit to people who are unable to get it through other sources is a key USP.
 
“We’re still accepting a similar number of credit orders. The big difference is that now we’re accepting more orders from good customers and fewer from bad customers. That’s because with KXEN we’re able to use things we know about how customers have managed their accounts with us in the past, rather than having to rely on a single external score,” says Andy Bryan. “It also means that our long-standing customers who have built up a level of trust with our brands are being treated fairly.”

“Now we can be much more granular in our approach to credit scoring. We have a better way of making decisions and a better way of limiting our exposure,” says Andy Bryan. “It’s having a major impact on debt but only a minor impact on overall sales.”

 

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquarted in San Francisco, California with field offices in the US, Paris and London.

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KXEN, the leading provider of data mining automation solutions, today announced the appointment of Xavier Haffreingue as senior vice president, worldwide professional services and solutions.
He will lead the company’s strengthened push into the market of complete solutions for CRM lifecycle analytics, leveraging almost 20 years of international enterprise software experience gained in the CRM, BI, Web and database sectors.

Announcing the appointment, KXEN CEO, John Ball said Haffreingue would be pivotal in building up KXEN’s solutions business, particularly in large enterprise accounts. “Companies are looking to optimize their performance through predictive analytics but often face challenges in deploying effective solutions that business users can manage themselves. Xavier brings tremendous experience in delivering solutions to Fortune 500 companies that will help accelerate our growth in the large enterprise market.”

Haffreingue joins KXEN from software provider Axway where he was VP global support operations. Prior to Axway, he held various leadership roles in the software industry, including VP self service solutions at Comverse Technologies and VP professional services and support at Netonomy, where he successfully delivered multi-million dollar projects across Europe, Asia-Pacific and Africa. Before that he was with Business Objects and Sybase, where he ran support and services in southern Europe managing over 2,500 customers in more than 20 countries.

“Businesses are increasingly looking for a packaged solution for their problems and expect outstanding levels of customer service,” said Haffreingue. “I was drawn to the company by its excellent track record in delivering real quantifiable business value and by hearing firsthand the praise from its customers. KXEN is well positioned to lead the market in delivering solutions for CRM lifecycle analytics.”

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquarted in San Francisco, California with field offices in the US, Paris and London.

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KXEN, the leading provider of data mining automation solutions, today announced that it has closed $8 million in series D funding to further accelerate its growth and international expansion. The round was led by NextStage and included participation from existing investors XAnge Capital, Sofinnova Ventures, Saints Capital and Motorola Ventures.

“This additional funding is a great vote of confidence in KXEN’s vision of how companies can optimize their business by using predictive analytics. We are thrilled to see the concrete benefits our customers are getting and plan to use this funding to invest even more heavily to accelerate our growth and vertical market development,” said John Ball, CEO of KXEN.

“KXEN is a leader in the fast growing market of predictive analytics with an impressive list of blue chip customers. KXEN has all the ingredients we look for in an investment: unique technology, happy customers, a strong management team and a fast growing market,” said Hervé de Beublain, Managing Partner of NextStage.

“KXEN helps customers run their businesses better by providing insight into all aspects of the customer lifecycle,” said Brian Wilcove, Partner at Sofinnova Ventures. “Every company faces the challenges of acquiring and retaining good customers and selling more products to those customers. KXEN’s predictive analytics puts a spotlight on which customers to target and which products to sell. We believe that demand for KXEN’s technology is accelerating and this investment will help them meet that demand.”

KXEN was recently named a leader in predictive analytics and data mining by Forrester Research (1) and was rated highest for commercial deployments of social network analytics by Frost & Sullivan (2).


(1) "Forrester WaveTM: Predictive Analytics & Data Mining Solutions, Q1 2010", February 4th, 2010, by Jim Kobelius, Forrester
(2) Exploring the Use of Social Network Analysis (SNA) in the Telecommunications Industry, January 18th, 2010, by Saverio Romeo, Frost & Sullivan

 

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's solutions for CRM lifecycle analytics drive significant improvements in customer acquisition, retention, cross-sell and risk applications. KXEN’s solutions are based on patented innovations and have been deployed at over 400 customers including Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo. KXEN is headquarted in San Francisco, California with field offices in the US, Paris and London.

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KXEN's social network analysis (SNA) module - already proven to generate additional lifts of 15% or more in campaign performance - makes its TFM&A debut today on stand D43.The SNA module comes to the show after featuring prominently in a Frost & Sullivan report, earning KXEN its third leadership placing in just six months from respected global analyst firms.

The module, KSN, is a simple, easy to use enhancement to KXEN's core data mining software suite. It analyses large volumes of data to reveal communities and identify otherwise hidden links between customers. In this way it provides valuable new customer intelligence that - when added to existing customer information - can strengthen significantly user organisations' customer acquisition, retention, cross-sell and up-sell campaigns.

Unique to KXEN is the analysis of multiple social networks and their evolution over time, exposing otherwise hard to detect behaviours like rotational churn, fraud and identity theft. KXEN is also the only vendor able to deliver fully integrated social network analysis where the output can be applied directly to an analytical model, so adding social marketing into the traditional marketing mix.

KSN integrates with and enriches existing data mining environments or may be deployed entirely standalone. Exploiting viral marketing thinking, it eliminates the normally tedious and labour intensive aspects of social network analysis. The module provides as many social network maps as users want, recognising that individuals may belong to many different networks across their business, family and social lives.

KSN features prominently in Frost & Sullivan’s recent report on the application of SNA by telecommunications providers, which also includes a case study on KSN’s use by fixed line Polish operator Telekomunikacja Polska.

Copies of the Analysts reports, together with the Telekomunikacja Polska case study are included with this press release. They are also available for download at www.kxen.com or by email on request.

 

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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KXEN, the leading provider of data mining automation applications, today announced that John Ball has been appointed chief executive officer. Ball brings 20 years of experience in enterprise software, deep expertise in business intelligence and CRM applications, and a proven track record of success driving rapid growth at highly innovative companies.

Prior to joining KXEN, Ball served in several executive roles at salesforce.com, the leading provider of SaaS applications. Most recently, John served as VP & General Manager, Analytics and Reporting Products, where he spearheaded salesforce.com’s foray into CRM analytics and business intelligence. John also served as VP & General Manager, Service and Support Applications at Salesforce.com, where he successfully grew the business to become the second largest and fastest growing product at salesforce.com. Before salesforce.com, Ball was founder and CEO of Netonomy, the leading provider of customer self-service solutions for the telecommunications industry. Ball also held a number of executive roles at Business Objects, including General Manager, Web Products, where he created the vision then built and delivered to market the first 3 versions of WebIntelligence.

"I came to KXEN because we solve the biggest challenge faced today in data mining applications – enabling fast, easy modeling of complex scenarios in a highly volatile economy. Traditional data mining tools take a handcrafted approach that simply takes too long. KXEN automates the modeling process enabling models to be built in hours, not weeks or months."

KXEN customers include leading fortune 500 companies, such as Bank of America, Barclays, Cox Communications, Lowe’s, Meredith Corporation, Overstock.com, Rogers, Vodafone, and Wells Fargo.

In an independent report from Forrester Research, Inc., "The Forrester WaveTM: Predictive Analytics & Data Mining Solutions, Q1 2010" where KXEN was called out as an industry leader, it was stated that "KXEN [is] at the forefront of the convergence of PA/DM, content analytics, and social network analysis for Web 2.0 environments."

KXEN founder and former CEO, Roger Haddad, remains as chairman of the board and will continue to play a key advisory role in the company’s future. "We are thrilled to have John on board as CEO to take the company forward and build on the tremendous success we’ve achieved already,"said Haddad. “Under his leadership KXEN will accelerate its growth trajectory, delivering market leading products and great customer success."

 

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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KXEN Recognized for its Predictive Analytics and Data Mining Solution Portfolio with Automated Modeling/Mining and Sophisticated Life-Cycle Model Governance

Data Mining Automation software vendor KXEN is cited as a ‘leader’ in its sector in the "Forrester WaveTM: Predictive Analytics & Data Mining Solutions, Q1 2010" report, published on February 4th, 2010. The independent research company’s first assessment of nine global movers and shakers in predictive analytics and data mining (PA/DM), stated that "KXEN [is] at the forefront of the convergence of PA/DM, content analytics and social network analysis for Web 2.0 environments." Forrester’s Jim Kobielus writes in the report that "KXEN offers strong usability within a feature-rich PA/DM portfolio. With sophisticated PA/DM features and thorough integration of wizard-driven automation, KXEN positions its PA/DM tools as key enablers for maximum productivity by data mining specialists and business analysts alike." "KXEN focuses on expanding the use of PA/DM within analyst communities, making them more productive and more responsive to business needs, as well as among business consultants with no particular knowledge of statistics," continues the report. Welcoming the findings of the report, KXEN CEO Roger Haddad said they came at the conclusion of a successful year for the company. "To be recognised so highly by Forrester underscores the technology breakthroughs made by KXEN’s development team, the integration efforts of our partners and, most of all, the accomplishments and business results achieved by our users." “From banking, insurance and communications through retailers and marketing services providers we keep hearing stories of success, customer satisfaction and return on investment. It is further proof that KXEN's philosophy of ease of use, automation and seamless integration into enterprise applications is the right one." The Forrester WaveTM: Predictive Analytics And Data Mining Solutions, Q1 2010 Click here to download the full independent report, "Forrester WaveTM: Predictive Analytics and Data Mining Solutions, Q1 2010." The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. About KXEN KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com. Contact Michele Moussavi KXEN, Inc. Tel: +1 415 904 4165 Email: michele.moussavi@kxen.com Caroline Tailleferd KXEN - Europe Tel: +33 1 41 44 79 54  Email: caroline.tailleferd@kxen.com

Social Network Analysis (SNA) technology from KXEN features strongly in a new telecommunications market report from analyst and consultancy firm Frost & Sullivan. The study identifies two main groups of SNA providers for the telecommunications industry: those with an SNA-centric value proposition, and those with a broader data intelligence proposition which includes SNA. In the latter category KXEN’s SNA module, KSN, is ranked highest by number of reported commercial deployments and trials. The company is also highlighted in the report in a user case study.

Frost & Sullivan’s Exploring the Use of Social Network Analysis (SNA) in the
Telecommunications Industry follows research among telcos and SNA vendors first begun in mid 2008. Author and analyst Saverio Romeo writes that SNA is moving towards a mature phase in Europe and for several mobile operators is an efficient tool for analyzing their subscriber base, delivering useful intelligence.

“This intelligence has led to a drastic improvement in terms of results for marketing campaigns and churn management,” says Romeo in the report’s executive summary. ”This success has been also driven by an increasing number of SNA providers able to offer solutions with different features, based on different business models and able to obtain positive results.”

Underlining the strategic role of SNA in helping telcos reduce the costs of customer retention while at the same time increasing revenues, the report forecasts a market for the technology worth €40 M in 2010, growing to €160 M in 2014.

In the case study section of the report, KXEN’s role at the France Telecom-Orange Group owned Polish operator Telekomunikacja Polska is discussed. The case study details how KXEN’s KSN social network analysis module was used to build a social network from a dataset of 2.6 billion lines and 130 million links in just 75 minutes. The resulting information was then used to improve significantly the accuracy of a churn prediction model.

“The results were very promising and show how social network analysis can play a key role in reducing churn and building revenues,” says author Romeo. “It is clear that SNA is set to become a critical intelligence tool for telcos and has a vital part to play in growing subscriber numbers and increasing profitability.”

The Telekomunikacja Polska case study is available for download at www.kxen.com

More information about Frost & Sullivan and about the report is available at  www.frost.com

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Data mining and predictive analytics will continue to help firms buck the trend of downturn and depression according to speakers at a recent industry conference. Citing renewed growth, increased customer satisfaction and cost savings as examples, KXEN users from banks to utilities agreed that advanced analytics has a key role to play in maintaining business through a tough economic climate.

The prediction came at the KXEN EMEA and Asia Pacific User Conference in Paris at which more than 120 delegates heard talks and demonstrations from users & executives at Belgacom, Co-operative Financial Services, E.ON, Finansbank, Orange, Wolters Kluwer  and others who described applications of the technology to their own business.

Opening the event keynote speaker Marc Beauvois-Coladon, presented findings from the original work of Professor Jean-Claude Larréché, recently published in “The Momentum Effect” best-seller. He started by explaining that sustainable, superior business performance must be customer based. “It is possible to achieve more growth with less cost - even in a downturn - through increased customer discovery and engagement. Data mining can be the enabler that makes that happen,” he concluded.

Proving that point in practice was the next speaker. Jaroslaw Kosinski is Data Warehouse Project Manager at Poland’s leading mobile and fixed telco, Telekomunikacja Polska (France Telecom - Orange  Group). He told delegates how he used social network analysis to identify the leading influencers in his customer base. He showed how his use of KXEN new KSN module had delivered as much as 47% lift in the effectiveness of marketing. “It means precision marketing can be taken to a completely new level of effectiveness. The social network analyses contribute dramatically to the power of predictive models, leading to much greater results,” he said.

Fast growing telco Belgacom has put customer intelligence at the centre of its business, with data mining informing strategic marketing, segment marketing, product marketing, sales and customer service, legal and regulatory activities. “We consolidate all the results of our analyses to define what we call each customer’s individual DNA. This shows us the likely evolution of that customer through their life with Belgacom in taking new products, in cancelling current products, or returning as a customer again” said Dr. Jacky Huyghebaert, Customer Intelligence Expert at Belgacom.

The Global information services and publishing, Wolters Kluwer has initiated two years ago a marketing analytics program to proactively manage customer satisfaction and thus, to improve customer loyalty across its European offices. “This will support our new strategy for 2010-2012: Maximizing Value for Customers”. The company’s Sales Development Manager and  Business Intelligence Specialist, Derlin Mputu Kinsa has described how his team has built a solution around KXEN to nurture, retain and maintain customer relationships, together with transforming reactive tasks into proactive processes. “This program has enabled us to prioritize customer segments, to anticipate customer needs by applying right actions at the right time and to succeed in improving significantly customer satisfaction across all targeted customer segments… KXEN is becoming one of the key elements of our success as it matches our need for fast implementation and ease of use by non-statistical experts.”

With 17 million prospective customers to reach across 200 marketing campaigns a year, the energy provider E.ON’s CRM Modeling Manager Lee Thomas faced perhaps the biggest challenge of anyone at the conference. “With four channels, three major objectives and 20 possible offers it all adds up to trillions of different combinations, even without factoring in eligibility, capacity constraints and other issues,” he told delegates. His solution - which combines customer values, costs and propensities with channel and budgetary restraints - is already delivering a 20% increase in net present value.

Neil Pollitt, Customer Insight Manager at Co-operative Financial Services, explained how both the company and his data mining team had gone through major change, building success along the way. “The KXEN automated modeling factory has been a major benefit and has saved precious time, and when used correctly that can create real value,” he told delegates. “The team members are seen not as modelers but as value creators with a real commercial focus. In the current climate it is vital that we can demonstrate the value we add.”

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Fast-growing Australian database marketing company Digital Alchemy has switched to next generation data mining technology from KXEN, allowing it to spend more time on its customers and less on back office data processing. The Australian company - whose clients include Suncorp, NPBS, NRMA, Virgin Mobile and RACQ – replaced its previous first generation tools with KXEN’s solution in order to keep up with its growing business.

“We needed a new data mining solution that went beyond the capabilities of our current and traditional technologies,” explains Digital Alchemy founder and CEO Regan Yan. “Basically we wanted something that would let us spend more time with our clients and react more immediately to their needs, rather than being hindered by the technology back in our analysis lab.

“KXEN’s automated solutions were simple and easy to integrate, did not demand the high degree of skill and experience needed by traditional tools and our team was up to speed on their use in less than two days. All in all I’ve been impressed with KXEN’s technology and its people.”

Driver for the change to KXEN was the growing volume of data and transactions from Digital Alchemy’s insurance, banking, telecommunications and other industry clients looking to improve customer acquisition, retention and profitability. The company’s philosophy has always been to integrate best-in-class technologies to produce fast and accurate results for its clients.

“Our whole value proposition is to transform marketing through technology, automation and insight. With KXEN we now have one of the keys to truly deliver on our vision and give our clients a performance and competitive edge,” adds Yan. “Our partnership with KXEN means we’ll be able to offer more sophisticated services to our clients in the future, and do so more quickly and at less cost than was previously possible.”

Welcoming the Digital Alchemy relationship, KXEN founder and CEO Roger Haddad said it reflected a growing presence in the Asia/Pacific region. “We have a growing community of users in major organizations that recognize KXEN’s value proposition, particularly in the complex area of multi-channel customer contact.

“KXEN’s vision is to make powerful analytics available to business users and statisticians, and Digital Alchemy is a perfect example of that vision at work.”

About Digital Alchemy

Digital Alchemy is the largest dedicated Marketing Service Provider in Australia. Its team brings a blend of strategic, technical and analytical skills to marketing and its works with some of Australia's largest customer bases, creating insight, developing strategy and implementing world class marketing. Visit www.digitalalchemy.com.au.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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KXEN, the Data Mining Automation Company and enterprise marketing software provider Neolane today announced a new “one click” predictive capability for the Neolane marketing automation platform that is powered by KXEN’s next generation data mining technology.

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. Forging a global technology alliance between the two companies, KXEN’s data mining automation technology has been seamlessly integrated into the Neolane marketing platform. Users only need to click a single button in the Neolane workflow to incorporate powerful and rapid predictive functionality into their cross-channel marketing campaigns. As a result, marketers can target and personalize offers more intelligently and improve the relevance of inbound and outbound messages to customers.

“Marketers no longer need previous data mining experience to access the power of predictive analytics in their campaigns, it is simply another element of the Neolane graphical marketing workflow,” said Stephane Dehoche, CEO, Neolane.

The addition of data mining capabilities to the Neolane platform reflects growing user demand for advanced analytics to support enhanced targeting, cross-sell, up-sell and other elements of marketing campaigns. “We wanted something that was genuinely OEM and easy to integrate, as well as something that was simple for our customers to use. It had to be fast, automated and able to build highly accurate models. KXEN ticked all the boxes, it was definitely the best choice we could make to meet these criteria,” explained Dehoche.

Welcoming the partnership with Neolane, KXEN founder and CEO Roger Haddad said the demand from Neolane customers for integrated data mining was a clear sign of the technology’s expanding role as a mainstream business application, and especially as a way of maintaining business success during the prevailing economic climate.

“Organizations are increasingly viewing data mining as a vital tool in retaining and growing their customer base, something that is further underscored by the requirement from Neolane’s users,” said Haddad. “KXEN’s unique position as supplier of readily embeddable customer lifecycle analytics makes it ideal for Neolane requirements and the partnership takes us even further into our core market.”

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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International analyst firm IDC has ranked KXEN the second most important analytics vendor in France in a new market report just published. In “French Business Intelligence solutions: 2008 performance and outlook for 2012” IDC says KXEN is already strong in a market set to grow still further. With a 6.8 percent market share, KXEN ranks second in the advanced analytics and data mining segment ahead of SPSS and just behind SAS.

Main Data Mining and Advanced Analytics Vendors,
licences and maintenance revenue 2008 (€M)



Source : IDC 2009

Welcoming the IDC report, KXEN founder and CEO Roger Haddad said it came at a time when the company remained largely unaffected by the recession in France, having won several major new accounts including ING Direct and La Poste together with maintaining strong loyalty from existing customers such as Orange and LCL. “This good performance underscores the importance of predictive analytics and data mining in the current economic climate. Success belongs to those companies that can demonstrate maximum responsiveness by constantly adapting to market change,” says Haddad. “For KXEN we see the main driver behind our excellent performance as the alignment of our solution’s key benefits with the market’s major requirements for analytics: ease of use, automation and seamless integration with legacy systems.”

Co-author of the IDC report, Cyril Meunier says: “KXEN is already strongly positioned in the French market, which is still far from maturity and is forecasted to grow by 8% between now and 2012. The company’s present ranking and specialization in data mining are its best assets.”

Meunier adds that KXEN’s particular sector of the business intelligence market - data mining and advanced analytics - experienced higher growth in 2008 (9.3% versus 8.5%) than the market in general and that this trend is expected to continue for several years despite a fall in investments as businesses feel the effects of the recession.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Eminent data mining researchers, academics and practitioners from across the world are honing their presentation skills and charging their laptops in readiness for the industry's largest and most respected conference, this year being staged for the first time in Europe, in the city of Paris.

The knowledge discovery and data mining 2009 (KDD-09) event will bring together more than 600 specialists, representing the single largest body of expertise in the science and application of data mining technology for industry, government and academia. They will discuss recent discoveries in data mining and share innovative ways of applying the technology in real world business.

Running from the 28th June to 1st July, KDD-09 will feature more than 120 presentations by experts from the US, Europe, Scandinavia and Asia-Pacific. A 20% increase in papers submitted reflects the growing importance of data mining in financially constrained markets. Companies taking part include Orange as a platinum sponsor and Microsoft adCenterLabs and KXEN as gold sponsors. Silver sponsors are Bayesia, Google, HP labs, Pervasive, SAS, Vadis and Yahoo!. Other sponsors include Alberta Center for Machine Learning, Pascal2, Socio Logiciels, Statsoft, Zementis, SFDS, IBM and SIGMOD.

Joint general chair of KDD-09, Francoise Soulie Fogelman, VP Business Development KXEN, says the conference offers a unique chance to see the very latest thinking in data mining. "Some of the best minds from the scientific and business communities will be there, ready and willing to share the results of their cutting edge research and data mining projects with end users. No other industry event offers anything like the depth and breadth of expertise on offer here."

A particular focus for 2009 will be social network analysis: the discovery and use for competitive advantage of the links between people in social and professional networks. Currently a hot topic among data mining professionals - especially those working in the telecommunications sector - this technique will feature in theoretical and workshop presentations. Details will also be revealed of the world's first practical applications involving industrial scale volumes of data. Gold sponsor KXEN will present on its booth its recently revealed KSN social network module, helping companies extract valuable new intelligence for better customer acquisition, retention, cross-sell and up-sell campaigns.

Other exhibitors include sponsors as well as Cambridge University Press, Cap Digital, Elsevier, Morgan Claypool Publishers, Oracle, Salford Systems, Springer and Taylor & Francis CRC press.

Also high on the agenda are real-time Web applications for data mining for custom advertising and personalized offers, both seen as crucial to online marketing and sales but both also requiring technologies able to handle very large volumes of data in real time.

Away from science and technology, delegates will also have a chance to sample the best of Paris architecture and hospitality on the evening of 29th June in the main reception room at the exclusive Hotel de Ville - a venue normally reserved for visiting heads of state. A cocktail reception hosted by KXEN will follow presentations, including a welcome from Jean-Louis Missika, the Deputy Mayor of Paris in charge of Innovation, Research and Universities.

There will also be the presentation of awards of the KDD cup by Dr. Isabelle Guyon (ClopiNet). The cup is awarded to the winners of a contest around predicting customer scores from large marketing databases. It, and other prize awards, are being sponsored by the French telecommunications company Orange and Google.

KDD-09 is organized by the data mining special interest group of the Association of Computing Machinery (ACM), the world’s largest educational and scientific computing society. The ACM provides resources that advance computing both as a science and a profession. ACM provides the computing field's premier digital library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.

More details, program & registration: www.kdd.org

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

 
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Findings confirm data mining solution's key role in user organizations

KXEN’s next generation automated data mining software is a strategic solution for 90% of user organizations and has won their support and praise in a new customer satisfaction survey, the findings of which are revealed today. Of almost 2,000 users polled 90% of those responding said the company's advanced analytics software was strategic to their activity, 87% were highly or very highly satisfied and 85% agreed the software had met or exceeded all of their expectations. The results underscore KXEN's growing importance in a market traditionally dominated by more costly, harder to use first generation offerings. KXEN’s analytic software was also highly rated for its simple, clear interface with all respondents agreeing that KXEN solutions were easy to use, and 90% stating its new graphical front end had brought yet more usability benefits.  Confirming these findings, users responding included sales, marketing and other line of business staff as well as specialist analysts, data miners, academics and statisticians. Turning to the results of using KXEN’s software, 98% of all those responding stated it had improved their overall business with the same number agreeing it had speeded up their data modeling activities. 96% said KXEN had increased the value of predictive analytics in their companies. KXEN’s founder and CEO Roger Haddad welcomed the survey findings, coming as they do after a year of growth and innovation at the company: “What our customers are telling us is that the KXEN philosophy of making fast and affordable analytics that business people can use is absolutely the right one, especially at a time when value, productivity and results matter more than ever. It’s particularly significant that even in organizations with large investments in traditional first generation analytics tools, KXEN is the data mining software they reach for when they need fast, accurate intelligence about their business and their markets.” Users taking part in the survey also gave high ratings to KXEN’s ease of installation, configuration and integration with third party databases and reporting tools. The company’s after-sales support was rated highly by all respondents, and all said they would happily recommend KXEN as a data mining vendor. The survey drew participants from the US and Canada, mainland Europe and the UK, South America and the Middle East as well as China, Japan and India. Industries represented included telecommunications, banking, financial services, retail, and information services. Those taking part came from multiple disciplines including marketing, sales, strategy management, IT, and risk. Applications included in the findings were cross- and up-selling, churn management and retention, customer acquisition, knowledge and loyalty. About KXEN KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.   Contact Michele Moussavi KXEN, Inc. Tel: +1 415 904 4165 Email: michele.moussavi@kxen.com Caroline Tailleferd KXEN - Europe Tel: +33 1 41 44 79 54  Email: caroline.tailleferd@kxen.com

Lloyds TSB is the latest major financial organization to choose data mining automation technology from KXEN, deploying the solution across a 40-strong team to improve the speed, productivity and capability of its internal analytics resource.

Adopting KXEN's Analytic Framework after an extensive six-month evaluation the bank has been able to bring previously outsourced work back in house, has seen modeling timescales slashed from days or weeks to just a few hours and has freed up staff time to take on extra work.

"It has been an invaluable addition to our analytic toolkit and we've already realized significant benefits and raised the bar on our productivity," said the bank's head of value solutions, Simon Samuel. "Since deploying KXEN we have significantly extended our modeling capability and have been able to involve more of the analytical team in advanced activities."

KXEN's technology is used in several applications at the bank including marketing segmentation and incremental response modeling. According to Samuel it is very easy to use and has been welcomed by the analytic team. "It is perfect for the analysts because it's quick and easy. It has become a standard part of our database toolkit."

But probably more than anything else it is the speed of KXEN that has impressed the most. "Two to three week timescales to turn round models and analysis are no longer acceptable within the current environment and with KXEN we're now doing in hours what used to take days, said Samuel. "KXEN has enabled us to differentiate our modeling resource to increase both the breadth and depth of our capability.

Welcoming the Lloyds TSB deal, KXEN's founder and CEO Roger Haddad said: "At KXEN we're very proud to have been selected by Lloyds TSB and delighted by the bank's degree of acceptance of our technology."

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Data mining automation vendor KXEN is turning the spotlight on customer data at TFM&A 2009 with a unique challenge to exhibition visitors - and a chance to win an equally unique prize.

Show attendees are invited to take their own data to KXEN's stand, D43, and see it modelled right before their eyes faster, better and more easily than is possible with competitors' data mining solutions. In this way KXEN's Analytic Framework promises to shed new light of customer data for more accurate targeting, more accurate predictions of customer behaviour and maximised customer value.

But as well as seeing the light, data challenge entrants will also have a chance at the darker side. All challengers will go into a draw and stand a chance of winning dinner for two at Dans le Noir, the exclusive new restaurant where diners - having been guided to their tables - quite literally eat in the dark.

Back at stand D43 KXEN will keep its promise of modeling faster, better and easier with the latest Version 5.0 of its data mining suite. Seen at TFM&A for the first time it includes new automated data preparation, executive reporting and risk modeling facilities which make it yet faster and easier to use than previous versions.

Hundreds of companies around the world - including Barclays, EON - Powergen, Virgin Media and Vodafone - have deployed KXEN's data mining automation and seen dramatic improvements in their marketing, reporting up to 300% increases in campaign response rates.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Top Companies Leverage Predictive Analytics to Compete in these Turbulent Times

KXEN, the leader in Data Mining Automation, today announced record quarterly performance and continued success and growth with industry leaders across a broad range of vertical markets, including financial services, marketing and advertising services, retail, media, and healthcare.

New customers added during the fourth quarter include Bank of America, Capital Card Services, Highmark, ING, Lloyds TSB, Mobilink, NSA Media, Orascom Telecom Algerie, RealNetworks, Rockwell Automation, TransUnion, VM Materiaux, and the Western Union. In addition, the company expanded the scope of its relationship with existing customers such as La Poste, Overstock.com and Wells Fargo.

KXEN helps businesses better understand, interact with and influence customers throughout their lifecycle. KXEN delivers a complete data mining automation platform that includes unmatched, advanced capabilities to transform data into actionable insights.

Lower cost, ease-of-use, ease-of-deployment, quality of customer support and immediate return on investment are routinely cited by new KXEN customers as the primary reasons for selection:

"Bank of America is pleased to add KXEN to our customer insight toolset. The strengths and capabilities of KXEN provide us with improved visibility into our Global Wealth Management client base, as well as quickly and efficiently direct our marketing efforts," said Allen Thompson, Executive of Analytics at Bank of America Global Wealth Management (GWM). "Developing insights from our data is critical to our marketing efforts and KXEN plays a crucial role in this."

"Within a week of loading the KXEN software we were able to build predictive models and get target account lists to our sales people,” said Neil Rongstad, Database Marketing Manager at Rockwell Automation. “KXEN has been a real game changer in our analytic work flow."

“We are seeing a return on our KXEN investment rather quickly. The ease of use allows our analysts to get results quickly producing models rather than playing with data. Finally, a practical and powerful analytic tool,” said Marc Wheeler, Director, Customer Intelligence & Development at Overstock.com. “KXEN is not just another vendor when it comes to support. The support we have received from KXEN staff continues to exceed expectations.”

At the German retail bank ING-DiBa, a part of the global ING Group, Dr. Martin Schmidberger, Director Customer Analytics, said KXEN has been adopted by the bank for marketing campaigns optimization after a searching evaluation of alternative solutions. "We found KXEN to be really easy and intuitive to use," he said. "It does everything we need from a data mining solution at a very attractive price compared to rival tools."

UK bank Lloyds TSB adopted KXEN's software after an extensive six month evaluation. "It's been an invaluable addition to our analytic toolkit and we've already realized significant benefits and raised the bar on our productivity," said the company's head of value solutions, Simon Samuel. "Two to three week timescales to turn round models and analysis are no longer acceptable within the current environment and with KXEN we're now doing in hours what used to take days. KXEN has enabled us to differentiate our modeling resource to increase both the breadth and depth of our capability."

"NSA Media will be deploying KXEN modeling capability within our media planning operations. KXEN provides unique capabilities which will enhance NSA Media's ability to best serve our client base. KXEN models will enhance the media buying insights and our media buy recommendations as NSA Media continues to offer efficient and optimal marketing media execution. NSA Media is the largest local media planning agency in North America, providing precision marketing investment," said Greg Bovee, Vice President of Insights & Data, NSA Media.

"We're pleased to have a new relationship with KXEN, and confident that this application will expand our ability to analyze key data across our business, improving decision making at all levels," said Jeff Sawyer, AVP, Media Application Platform Services, RealNetworks.

"KXEN's highly automated Data Mining solution combined with their deep knowledge of the telecom market made it the natural choice to support our customer retention strategy," said Atif Ahmad, Director of IT Strategy, Innovation & Service Management at Mobilink, an Orascom Telecom Company.

La Poste, the French national post office chose KXEN for its corporate IT division to provide analytics services right across the organization. Key factors in the decision were its low total cost of ownership, its versatility and its productivity, as the company's director of studies & developments Viviane Madinier explains: "No other data mining software can match KXEN's speed and ease of use, resulting in better profitability. Also we liked the way it could be simply plugged in and used with our existing infrastructure and systems without the need for any additional data transfer taking place."

VM Materiaux, a French construction products retailer repaid fully its investment in KXEN's software the very first time it was used in a live campaign said Pierrick Richard, IT Director of the company: "KXEN's productivity & performance give us a real competitive advantage in these uncertainty times," he concluded.

"Forward thinking organizations are transforming data into next-generation predictive intelligence to strengthen relationships with their customers," said Omid Razavi, President, KXEN North America Operations. "We’ve seen demand for our products dramatically increase in line with the growing need for analytics that deliver actionable business insights and real results."

"Having pioneered the use of automated data mining among many of the world’s top retail, financial services and telecommunications companies, KXEN is expanding into complementary markets such as online businesses, advertising, media and marketing services," said Roger Haddad, CEO of KXEN. "We are also continuing to extend our international footprint, boosting our presence in key regions such as Europe, South America and Asia Pacific."

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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At the Predictive Analytics World conference in San Francisco, KXEN, a global leader in next generation data mining automation is an invited speaker and Dr. Khosrow Hassibi, Sr. Technical Director for KXEN will talk about new challenges in developing predictive analytics solutions and will present real-world examples outlining business benefits achieved by addressing these challenges.

Presenting the main case study will be Mike Anzenberger, Director of online Sales and Marketing for Wells Fargo’s Internet Services Group (ISG), who will highlight ISG’s challenges in incorporating predictive analytics into their online sales and marketing services covering data collection through scoring.

“Organizations must make better decisions to thrive in this environment and automated data mining is key technology that can help businesses achieve this. Broader application of predictive analytics across organizations requires more innovative uses of enterprise data, faster development/deployment of predictive solutions, and better measurement of their impacts,” said Dr. Khosrow Hassibi, Sr. Technical Director at KXEN, Inc.

"Wells Fargo and KXEN's session at PAW-09 will be a key part of our program," said Eric Siegel, Ph.D., Predictive Analytics World's conference chair. "This is a unique opportunity to hear about the methods employed and the lessons learned from a world-class analytics practitioner - a rare chance to see what it takes to drive value in the deployment of predictive analytics."

Predictive Analytics World conference sponsored by the Prediction Impact, Inc. will be held at the Nikko Hotel in San Francisco, CA on February 18-19, 2009. The conference program and online registration information may be found at: PAW Conference.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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KXEN's Analytic Framework automated data mining solution performs at 'unsurpassed speed' even when handling large volumes of data according to an independent evaluation by German BI analysis and consultancy firm mayato.

In its newly published Data Mining Software 2009 study, mayato researchers evaluated 12 different data mining (DM) tools and suites, also subjecting four of them to detailed practical tests. In addition to KXEN's Analytic Framework - the only tool in the self-acting DM category - the practical test also compared RapidMiner, SAS Enterprise Miner and the SAP NetWeaver Data Mining Workbench.

In terms of efficiency, ease of use, performance in handling large volumes of data and speed of modeling mayato ranked KXEN in first place. The study found that through its highly automated approach KXEN required little manual data processing and parameter setting, freeing users from laborious routine tasks.

The mayato testers looked at the DM solutions’ speed, degree of automation and quality of results, initially using a test file with 30,000 records and 15 variables then using a second file of 100,000 records and 450 variables. The data also included a series of typical challenges for DM tools.

In conclusion the study says KXEN demonstrated good model quality, unsurpassed computing speed and - unlike the other tools tested - its performance scarcely changed when faced with larger volumes of data. Analysis of the complete set of records took less than 10 minutes.

In the view of the market researchers and business consultants at mayato the lower entry cost of automated data mining is making it an area of increased focus in the business world, including for small and medium-sized companies.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

About Mayato and this study

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Marketing analytics can help companies thrive and grow in the face of an economic slowdown. That was the clear message from a two-day international user conference staged by data mining vendor KXEN, sponsored by Teradata, Neolane and Kognitio and attended by more than 100 delegates from banks, insurers, utilities, telcos and other firms.

Citing results that included a 250% improvement in profits, an almost $1M saving in just three months, a 108% increase in ROI and an 80% boost in regular customers, users of KXEN's software underscored the role of analytics in remaining competitive against a background of economic uncertainty.

Analytics Consultant Dr. Stuart Clarke told the conference how KXEN-enabled incremental modelling had enabled a US retailer to increase targeting accuracy, response rates and profitability across 200 direct mail campaigns. "In this case the retailer not only achieved an 80% reduction in modelling and deployment time, the company also saw a 150% increase in overall response rate and a 250% improvement in campaign profitability."

From the French home improvement and construction products supplier La Boite à Outils, IT Director Frédéric Dufau-Joel spoke of KXEN to identify the best customers, how and when to contact them, and what product lines to have on the shelves in each store. "The results suggest that reducing the number of stocked items from 20,000 to just 5,000 - together with making the right customer recommendations - could bring about as much as a four-fold increase in sales," he said.

Turning to the banking industry the conference then heard from Neil Pollitt, Customer Insight Manager at the UK's Co-operative Financial Services. He explained how KXEN's software had reduced costs while increasing responses and return on investment during a Visa cheque campaign. "We saved £200,000 in mailing costs while achieving a near doubling in the response rate, and our return on investment increased by 108%."

"If we weren't using KXEN some of the things we're doing now would take the team three or four times larger, and cost a lot more. It's certainly repaid the investment very very quickly and it just continues to demonstrate good value."

Delegates also heard how KXEN analytics can benefit arts organisations. From the Royal Shakespeare Company Head of Market Planning Mary Butlin explained how KXEN's software was being used to segment audiences and to inform artistic planning.

Reporting increases of 61% in Stratford-upon-Avon ticket buyers, 80% in regular attendees, 40% in full memberships and 67% in donation scheme income she went on to say of KXEN's software: "It has changed the way the RSC works and our audiences are benefitting as a result. By letting us see the broad picture of audience behaviours we can be much more led by insight from the database, something which was so difficult before."

It was then the turn of leading UK electricity and gas company E.ON which is trialling a new approach to optimised marketing which is largely driven by models built by KXEN's software. E.ON Head of CRM Mark Perrett suggested that in theory, uplifts of around 30% on current performance were achievable.
 
“We’re currently trialling an approach to marketing optimisation which relies on an increasingly large number of models generated by KXEN. Desktop analysis suggests that uplifts of 30% are achievable and with our trial we’re obviously looking to validate these uplifts. This gives us a fantastic opportunity to deploy all of our models simultaneously and truly identify the best offer for each individual customer which is consonant with our marketing strategies.”

In conclusion KXEN founder and CEO Roger Haddad said the prevailing economic climate was challenging the way companies think about their customers and their markets, and the most responsive organisations would be best placed to remain successful.

"Now more than ever people are chasing the best deals and the companies that can respond the fastest will be the winners. Equally costs are rising and even those outsourcing their analytics are finding budgets straining. Organisations with analytics that can deliver good results quickly are the ones best equipped to weather the coming financial storm."

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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KXEN Analytic Framework V5 Drives Company Growth and Automated Data mining Leadership

KXEN has been named to Deloitte's Technology Fast 50 Program for Silicon Valley Software and Information Technology (IT) companies. This year’s Silicon Valley Technology Fast 50 program is co-presented by Deloitte, Silicon Valley Bank, Korn/Ferry International, Cooley Godward Kronish LLP, Cornish & Carey Client Solutions, and ABD Insurance and Financial Services – A Wells Fargo Company.  Rankings are based on the percentage revenue growth over five years from fiscal year 2003–2007.  

“KXEN has a continued commitment to technology innovation and leadership in automated data mining and predictive analytics,” said Roger Haddad, CEO of KXEN. “At KXEN, we believe no business or marketing organization is operating at top efficiency without the ability for rapid modeling and in-database analytics. Our growth worldwide continues to reaffirm our belief that use of data mining throughout the enterprise is essential for making business decisions and achieving organizational success, and KXEN is a recognized enterprise leader.”

“I am very pleased that KXEN has been named to the Silicon Valley Technology Fast 50,” said Omid Razavi, President of KXEN North America. “KXEN is laser-focused on execution of our strategy and our unwavering commitment to the success of our customers and partners. This award is further evidence that automated data mining is now a mainstream business application and KXEN is leading the way.”

“To rank on Deloitte’s Technology Fast 50, companies must have phenomenal revenue growth over five years. KXEN has proven to be one of the fast-growth success stories in Silicon Valley, and we applaud their dedication to making their vision a reality,” said Mark Jensen, Managing Partner, National Venture Capital Services, Deloitte & Touche LLP.

KXEN's increase in revenues of 379 percent from fiscal year 2003 to 2007 resulted in the recognition in the Technology Fast 50 for Silicon Valley.

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in fiscal year 2003 and $5,000,000 in fiscal year 2007, be headquartered in the San Francisco Bay Area, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company's operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies' technology or intellectual property in a unique way does not qualify. Companies from the regional Technology Fast 50 programs in the United States and Canada are automatically entered in Deloitte’s Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte’s Technology Fast 50 or Technology Fast 500 programs, visit www.fast500.com.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

About Deloitte

As used in this document, “Deloitte” means Deloitte LLP. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

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Business users drive optimized business decisions with automated predictive analytics and model-driven business rules management

Corticon®Technologies, the leading independent Business Rules Management Systems (BRMS) vendor and KXEN the Data Mining Automation Company™ announce today the integration of KXEN’s predictive analytics with Corticon’s Business Rules Management System, bringing integrated Intelligent Decision Management to global enterprises.

Business decisions are strategic corporate assets.  They are essential components of corporate DNA, and to a large degree define how the business operates. Managing business decisions – everything from the speed of defining, automating, and changing decisions to the quality of business decisions – therefore, is of critical business importance.  With the marriage of two vital technologies – business rules management and predictive analytics – a new solution is born, which more completely realizes the vision of decisions as strategic assets: Intelligent Decision Management (IDM). 

The combined Corticon/KXEN IDM offering drives optimal, automated decision-making. Corticon’s model-driven Business Rules Management within IDM automates the execution of optimized business rules, accelerates application development and business automation projects, improves productivity and business agility, and brings transparency to business decisions. KXEN’s Predictive Analytics within IDM drives the real-time optimization of decisions by accurately calculating anticipated behaviors and propensities which are used as inputs to business rules to drive the real-time automated execution of business decisions.

IDM is critical in strategic business processes across many industries. Examples include insurance underwriting, loan origination, cross-sell/up-sell and fraud detection. For example, IDM powers optimized cross-selling at customer touch points by identifying a customer’s preferences across a variety of products or services and using that information along with business strategies and operational data to optimize the customer offer.

The benefits of IDM from KXEN and Corticon are clear. IDM improves the quality of decisions by making them more proactive, which in turn drives better business results. IDM delivers optimized decision execution which reduces cost, accelerates the ability to react to business change cycles, insures that corporate strategies are consistently followed and puts the power of business-friendly, model-driven BRMS in the hands of business domain experts.

“Corticon is excited to integrate predictive analytics from KXEN to complete our Intelligent Decision Management solution. Adding predictive power to Corticon’s model-driven BRMS will further increase customer competitive advantage.” says Garth Gehlbach, Corticon’s VP of Marketing and Product Management. “The Corticon/KXEN IDM solution uniquely empowers business domain experts and leads the way towards managing business decisions as strategic assets.”

“The integration of the industry-leading predictive analytics solution from KXEN and the industry-leading rules management solution from Corticon puts the power of IDM in the hands of business users” says Roger Haddad, CEO of KXEN. “Companies can now optimize many business processes with the skills and resources they currently have on-hand, driving improved business performance across the enterprise.”

About Corticon

Corticon Technologies delivers Business Rules Management solutions that unleash "The Power of Decisions™" as enterprise assets. Many of the world's most successful organizations rely on Corticon to discover, model, execute and improve operational decisions (and associated business rules) within their enterprise systems. Corticon's patented BRM System is the only solution with a model-driven design environment that guarantees the consistent, efficient and reliable execution of a company's business rules and decisions. Corticon is a privately held company headquartered in Redwood City, Calif., with European headquarters in The Netherlands, worldwide distribution through local Corticon offices, and an extensive partner network. Corticon's products are in use today at many of the world's largest banks, insurance companies, media companies, telecommunication providers and government agencies, collectively automating millions of decisions per day. For more information, please visit www.corticon.com.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Data Mining on the Fast Track!

Telecommunications provider Vodafone Germany relies on data mining for its marketing initiatives and customer loyalty programs. In a comprehensive project KXEN's Analytic Framework and Teradata's data warehousing technology were deployed to provide model building, data preparation, analysis and processing functions. As a result previously complex analysis of customer data has become both easier and faster.

Vodafone, formerly Mannesmann, acquired its first digital cellular licence in 1989. Since then it has grown to become Europe's largest telecommunication provider. With 15,000 employees, the Düsseldorf-based company provides mobile and fixed line telephony together with high speed data services for approaching 34 million business and private customers. In 2007 the annual turnover was 8.4 billion Euros. Vodafone Germany is a part of the Vodafone Group which has a total of more than 260 million customers and is the world's leading mobile telecommunications company.

Among challenges faced by telecommunications companies is the constant development of new trends, technologies, products and price models, and their successful marketing to customers. This requires a deep insight of customers and their preferences, but this critical information is often locked away inside the much larger volumes of data held in customer databases. Data mining technology - which uses statistical modelling to search for distinctive patterns and trends - is the key to unlocking this potential.

On the Path to Closed Cycles
Vodafone Germany holds more than 140 terabytes of customer data in its Teradata data warehouse and is a long term user of data mining. But traditionally the technology involved a lot of manual effort. Data preparation - in particular the selection of variables - was complex and the models used had to be scoped every month to deliver results to the marketing campaign team. Furthermore the way models were created, saved and made available was not standardised and depended on the individual developer. Also the tables and fields were differently named, involving yet further work.

"There was a new problem with the results every time," recalls Verena Meuther, Marketing Strategy Market & Customer Insights at Vodafone. "In 2004 we finally decided on an automated solution that would create models faster and send the results to the campaign team in a standardised manner. Around the same time it also became evident that yet more models were also required."

The company then began looking for a suitable solution that would simplify and automate model application and data preparation as much as possible. SAS and the KXEN Analytic Framework were short listed. "We decided on the KXEN solution because the application was simpler and dispensed with algorithms. In addition, license management was more convenient," adds Verena Meuther, citing KXEN's good customer services as yet another factor.

Vodafone Germany began the KXEN implementation in May 2005 and had a production version ready at the end of phase one 10 months later. The whole project including full KXEN integration was completed and went live in March 2007. This included creating analytical records for each customer, automating the KXEN score results and preparing an integrated interface to campaign management.

Simplicity Is All
Vodafone Germany's data warehouse contains millions of records that include data from central systems, customer data entry terminals in branches, retail applications and systems for recording network traffic. The data mining workflow involves building models in KXEN's software which takes care of attribute inclusion, the selection of suitable mathematical methods and the correlation of the various values with each other.

Finally the system loads the resulting rules in the form of SQL code in a Web front end. This code then organises and writes the results into the campaigning interface and ensures that models are generated and prioritised automatically. The whole manual processing that used to follow output generation has been eliminated.

Churn management and cross-selling/up-selling are the two major areas covered by KXEN. In the case of churn, using modelling to learn the reasons why customers move to other providers allows proactive steps to be taken to increase customer satisfaction and improve loyalty. Modelling activity is also initiated by new product introductions, often with a view to cross-selling and up-selling existing customers. If a new marketing activity were to be planned Vodafone Germany's data miners would build a model and the campaign team would use the scores and results in a completely closed cycle.

"The project has accelerated data preparation," says Verena Meuther. "With the automation and KXEN we have achieved a huge time advantage. Also the KXEN Analytic Framework can clearly handle more attributes than other tools, making data preparation significantly faster."

Since the project started the requirements and even the technological options have changed, but this presents no problem. "It's no longer just about pure propensity models, there are also community analyses and customer loyalty KPIs." explains Verena Meuther.

No Danger of Boredom
Surprises are the order of the day in data mining so the job never gets boring according to Verena Meuther.

"We never think of it like drinking stale coffee. You know you've built a good model when the hypotheses are affirmed. But there are always certain factors that you wouldn’t have weighted as high when you see what actually comes out of the model."

"For example recently we modelled a fixed network product. There, certain tariff options targeted only mobile telephone usage and essentially had nothing to do with the fixed line network. But even so they had a major influence on the likelihood of take up. Nobody had reckoned on this."

A number of different of attributes are included in the data mining process, one example being those learned from the behaviour of customers already using a product. These attributes are weighted in KXEN, placed in a sequence and finally rules are generated. The higher the weight of an attribute, the larger is its influence. For a customer with that attribute, the probability that they have affinity for the modelled product is higher.

Because of the sheer numbers of attributes and data records the process is too complex for the human brain alone. Verena Meuther again: "We seldom reckon with the final weighting. A purchase probability can never be linked to a single attribute. Rather, it is a multivariate approach to many attributes that are themselves interdependent. This results in yet more weightings."

Currently ten Vodafone employees use the KXEN solution. While not all of them are data miners, most are analysts with a professional background. "For users, the simplicity of KXEN is of particular significance. There is no longer any need for endless configurations. People can concentrate instead on interpreting the results," concludes Verena Meuther, adding that an imminent change to the latest version of KXEN should see those results being produced even faster.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

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Customer Advisory Board Increases Customer Centricity and Collects Input to Further Refine Product Direction and Development

KXEN, the leader in Data Mining Automation today announced it successfully launched its North American Customer Advisory Board program with its first quarterly meeting. KXEN executives gathered with industry visionaries from financial services, communications, high-tech, marketing services and retail industries to listen to their comments and receive input to continue on its path of customer-centric product development. Customers shared their successes with KXEN solutions, provided feedback and spoke about the business performance benefits and strategic insights achieved with KXEN’s data mining automation solution.

The Customer Advisory Board provides critical input for KXEN's product development and helps the company prioritize which products to invest in and how to further improve them. The Board also helps KXEN gather insight into industry-specific trends and requirements for customer analytics. The Board includes visionaries from KXEN's Fortune 1000 customers including Bank of Montreal, Discover Financial Services, Experian, ICOM, Lowe’s, Meredith, Rogers Wireless, Sears, and The Nielsen Company.

"Our team is dedicated to 100% customer satisfaction and committed to constantly shaping and improving market strategy. In addition, this inaugural KXEN Customer Advisory Board enabled us to clearly demonstrate our ongoing commitment of excellence to our customers," said Omid Razavi, President at KXEN, Inc. "This new program provides a forum to foster dialog with our customers and share strategies for driving business performance with automated analytics. For KXEN, listening to our customers' feedback and working in partnership with them to help them achieve their goals for 2008 and beyond, is a key component to our ongoing success."

"Analysis of trade line level data using KXEN continues to provide a real competitive advantage to Discover in today’s credit environment," said Nick Brown, Vice President of Customer Credit Policy at Discover Financial Services. "I was pleased to see at the first KXEN Customer Advisory Board meeting that their corporate focus is on continuing to build the best solutions to serve their customers’ business needs rather than just fulfilling their technical requirements."

"I enjoyed attending the first KXEN Customer Advisory Board meeting," said Joe Tobey, Project Management Expert, Experian. "As a long-standing customer of KXEN it was exciting to see that the corporate focus is directed towards building the best solutions to fit the customers' requirements. The discussions and presentations were extremely informative, and left us with a better understanding of expectations and future developments."

"The customer advisory board provided a great environment for us to give feedback to KXEN and learn about best-practices in customer lifecycle analytics," said Derek Pollitt, Director at Rogers Wireless. "This was a great opportunity to exchange ideas on business and software strategies and learn more about how our KXEN implementation can align marketing with corporate objectives, manage the marketing channels and drive revenue. I look forward to the next advisory board meeting."

The Customer Advisory Board meeting also created a platform for KXEN executives and management to discuss industry trends with board members. Among the most pressing topics across all industries were modeling automation and real-time deployment. Customers discussed with KXEN product specialists their growing needs for advanced modeling and gained insight into KXEN's product roadmap.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

 
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The industry's quickest, most productive and easiest to use data mining automation solution today joins forces with one of the market's fastest and most scalable databases in a technology partnership that will deliver high performance analytics for businesses of all sizes planning marketing, sales, retention and other customer campaigns.

The alliance - between data mining automation leader KXEN and leading global provider of business intelligence and data warehousing solutions Kognitio - will allow Kognitio to offer its customers an integrated solution that combines the unique strengths of KXEN's advanced analytics and Kognitio's WX2 analytical database. Users will benefit by getting the vital customer insight they need in a few hours, rather than the days or weeks traditionally required.

In addition the relationship will help make advanced predictive analytics and data warehousing available to smaller organizations without big company budgets and resources. KXEN's low cost of ownership and ease of use coupled with Kognitio's Data warehousing as a Service (DaaS) means companies no longer need teams of highly skilled analysts or costly hardware infrastructure to compete on equal terms.

"This partnership for the first time makes high performance analytics and data warehousing readily accessible to any business," said KXEN's founder and CEO Roger Haddad. "Combining KXEN's software with Kognitio's DaaS offers an easy way for any company, whether SME or large corporate, to unlock the benefits of industry-leading analytics without having to make heavy upfront financial or resource commitments."

Kognitio's CEO Roger Llewellyn said: "The relationship is a natural one given the excellent fit between the two companies' technologies and approaches to market. As the industry demands ever quicker, ever smarter responses to customer demand, integrating KXEN's software and Kognitio's DaaS offering brings to the market an affordable and readily accessible solution that combines each company's individual strengths.”

KXEN's next generation technology allows unmatched speed, ease of use and scalability. It automates processes that are manual, iterative and highly time-consuming in first-generation data mining applications. By integrating KXEN into their enterprise applications and business processes, companies can enhance corporate performance by getting the accurate predictions and deep insight they need to achieve business goals.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

About Kognitio

Kognitio (www.kognitio.com) is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalisation and analysis of large or complex data. Kognitio's WX2 is the industry’s fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realise comprehensive answers to critical business questions.
Globally headquartered in Bracknell, UK, with North American headquarters in Chicago, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, retail, financial services and utilities. More information is available from the company’s website at www.kognitio.com.

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KXEN V5.0 Analytic Data Management accelerates high-volume, mission-critical analytics for high-performance companies

KXEN, the global provider of automated data mining technology, today announced the immediate availability of KXEN V5.0 Analytic Data Management from the Gartner Customer Relationship Management Summit. Analytic Data Management provides powerful tools for creating and managing Analytic Data Sets that support large-scale, mission-critical data-mining efforts.

Addressing the need to create, reuse and evolve Analytic Data Sets (ADS) over time, KXEN V5.0 Analytic Data Management provides easy-to use tools to create ADS from multiple data sources, manipulate large numbers of variables with a few clicks and track the evolution of the ADS over time. Companies that struggle with the low productivity afforded by first generation data mining workbenches can now easily support large-scale analysis “factories” in which thousands of business questions are easily addressed.

"With data mining tools from traditional vendors, the user is limited in practical terms to a few dozen predictive variables. Using clicks, not code, KXEN’s next generation Analytic Data Management not only automates the process of creating Analytic Data Sets, it eliminates the need to limit the scope of the data used for analysis." said KXEN's founder and CEO Roger Haddad. "With KXEN Analytic Framework Version 5.0, companies can take advantage of the wealth of information across the enterprise to increase the effectiveness of their analytics."

Leading companies adopt KXEN V5.0 Analytic Data Management

"In order to compete effectively, we at ICOM realized that we needed to do more predictive analysis and it needed to be done faster" said Sharif Elhilali, of ICOM Information & Communications L.P. "To support large-scale analysis across a number of strategic business questions, it is important for us to be able to manage significant numbers of Analytic Data Sets that come from many sources of data. KXEN V5.0 Analytic Data Management is exactly the functionality we need to manage that process."

About the Gartner Customer Relationship Management Summit

The Gartner Customer Relationship Management Summit offers the latest actionable insights and best practices in all areas of CRM - from business strategy to software implementation, from change management to metrics. The Gartner CRM Summit hits the critical spot between strategic planning and tactical advice for IT organizations as they look to grow their customer base, cross-sell to existing customers, segment and retain their most valuable customers and service them more efficiently. Additional information is available at www.gartner.com/us/crm.

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

Contact KXEN

KXEN, the global provider of automated data mining technology, announces the launch of KXEN Analytic Framework Version 5.0. This new version extends KXEN's leadership in automating predictive analytic processes to improve the results of direct marketing and risk management initiatives. In addition to performance and ease-of-use improvements, Version 5.0 offers new application components. Analytic Data Management, Executive Reporting and Risk Modeling provide powerful tools for companies using large-scale data mining automation across the enterprise.

KXEN Analytic Data Management's patent-pending methodology automates the production and management of Analytic Data Sets with tens of thousands of variables from different sources of data, and has been optimized for performance with each of the major databases such as Oracle, SQL Server, Teradata, IBM DB2, and Sybase IQ. Analytic Data Management allows KXEN customers to leverage their investment in data storage and provides the foundation for large-scale, enterprise-wide analysis "factories" in which thousands of business questions are easily addressed.

"With data mining tools from traditional vendors, the user is limited in practical terms to a few dozen predictive variables. Using clicks, not code, KXEN's next generation Analytic Data Management not only automates the process of creating Analytic Data Sets, it eliminates the need to limit the scope of the data used for analysis." said KXEN's founder and CEO Roger Haddad. "With KXEN Analytic Framework Version 5.0, companies can take advantage of the wealth of information across the enterprise to increase the effectiveness of their analytics."

KXEN Executive Reporting gives executives insight into the business benefits of the predictive models generated with the KXEN Analytic Framework. Executive Reporting provides management with the ability to quickly monitor strategic KPIs across large numbers of models, greatly simplifying the process of managing large-scale factory analysis initiatives.

Also new in Version 5.0 is KXEN Risk Modeling which provides risk scores for Financial Institutions seeking to manage and capitalize for risk. Providing scores that are statistically compatible with traditional scorecard methodologies, KXEN's Risk Modeling gives companies the opportunity to generate and update risk scores for each individual customer and transaction based on the latest available information.

"Increasingly, our financial services customers use KXEN to support features of their overall risk-management process. Our Risk modeling functionality gives our customers the ability to find pockets of opportunity where the timeliness of the analysis and depth of contributing variables provides a strategic advantage." said KXEN's co-founder and CTO Erik Marcadé..

Customers rave about KXEN Analytic Framework V 5.0

"Best-in-class companies recognize the need for answering more and more business questions with analytics. KXEN Analytic Framework V 5.0 provides important new tools for companies that are ready to move beyond traditional cottage-industry analysis to large-scale factory analysis." said Dr. Kenneth Reed, of Xtreme Data Mining, LLC.

Learn more about KXEN Analytic Framework V 5.0 

About KXEN

KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

Contact KXEN

KXEN Software and Sybase IQ Fully Certified to Help Customers Dramatically Increase Speed for Predictive Modeling and Advanced Data Mining

Sybase, Inc. (NYSE), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that Sybase and KXEN, the global provider of automated data mining technology, will deliver next generation advanced analytics. KXEN’s advanced analytics, predictive modeling and data mining software is now fully certified to interoperate with analytics server Sybase® IQ, the market leader in column-oriented databases. This relationship gives data mining professionals the ability to quickly build and deploy advanced data models, and drastically reduce the time necessary for data preparation and discovery.

Customers report that they are shifting from traditional database solutions in favor of innovative data warehouse solutions based on a column-oriented architecture in order to address performance issues and support business growth. In some cases, the performance delta between the old and new architecture is up to 100-fold, raising the potential for dramatically different ways of thinking about data-intensive businesses. By empowering customers to build new revenue-generating services and offerings, this partnership meets the most challenging requirements in business intelligence, advanced analytics, predictive modeling, and fast reporting.

“KXEN is pleased to join forces with Sybase IQ. Together, the revolutionary performance and scalability of Sybase IQ and KXEN's next generation data mining automation technology change the game for companies that rely on analytics for their competitive advantage,” said Roger Haddad, president, KXEN. “Our joint solution gives our customers the power to seamlessly embed predictive analytics in strategic business processes, dramatically increasing business performance.” 

“The relationship between KXEN and Sybase IQ will change the analytics and data mining landscape, by providing business intelligence professionals with dramatic time savings—from weeks to days, even hours—while creating and deploying advanced analytic models against large datasets,” said Dr. Raj Nathan, Chief Marketing Officer at Sybase.

Designed from the start as an analytics server, Sybase IQ produces incredible results because of its unique column-oriented architecture combined with patented indexing and a scalable grid. Organizations with very large data warehouses benefit from the significant reduction in hardware and energy costs due to Sybase IQ’s compression capability. Sybase IQ recently set a Guinness World Record for the world’s largest data warehouse with one petabyte of raw data—Sybase IQ compressed data 85 percent resulting in a “green” data environment with 90 percent less CO2 emissions over the data warehouse’s life time.

About Sybase, Inc.

Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world's most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit www.sybase.com.

Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave 2008, Sybase’s annual user conference. For more information, visit www.sybase.com/techwave.

About KXEN

KXEN, The Data Mining Automation Company™delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.
KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.

Contact KXEN

Contact Sybase, Inc.

Omid Razavi to build on proven experience in strategy and business growth

KXEN, the data mining automation company™, today announced that Omid Razavi has joined the company as President of North America operations. Dr. Razavi brings years of strong leadership and visionary business practices with successful enterprise software firms to lead KXEN North America operations through its next stage of business development.

“Omid’s proven success leading enterprise software sales and services operations combined with his drive to execution clearly make him an important asset to KXEN,” said Roger Haddad, KXEN founder and CEO.
Prior to joining KXEN, Omid Razavi, a Silicon Valley software industry veteran, served as Senior VP of Sales and Operations at Cordys, VP of Professional Services & Technical Sales at Savvion and VP of Professional Services at Vitria Technology. Prior to those appointments, he held senior positions with Renaissance Worldwide and PriceWaterhouse Coopers management consulting firms.

Omid Razavi holds a Ph.D. in electrical engineering and computer sciences from the University of California, Berkeley, and M.S.E. and B.S.E. Summa Cum Laude both in electrical and computer engineering from the University of Michigan, Ann Arbor.

“I was drawn to KXEN’s proven ability to deliver predictive analytics solutions with real, measureable value to help their customers gain competitive advantage”, said Omid Razavi. “By coupling my passion and experience leading and growing operations to market leadership, strategies for alliances and targeted industry sales, I am convinced that we will take the company to unprecedented growth levels.”

About KXEN

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world.

Contact KXEN

KXEN’s next generation data mining automation technology can cut workloads and time to market by as much as 90%, turn a majority of lapsed customers back into active revenue generators, and is tipped by Gartner as a major trend for 2008/2009.

These were just some of the conclusions at the company’s international user conferences in San Francisco and Paris where users, analysts and consultants met to share best practice, see presentations from industry experts and peers and hear KXEN executives outline the future strategy of the technology. They also heard San Francisco event premium sponsor Teradata - together with co-sponsors Alterian, Business & Decision, Entiera, Geoconcept and Mayato - outline their own achievements in the analytics field.

In San Francisco Jim Oliver - formerly director of analytics at eBay and now with Google - told how he used KXEN’s software to cut the time needed for customer segmentation projects at eBay down from more than six months to as little as one day to a week. "Using the slower, traditional method models were often partially out of date by the time they were implemented. KXEN directly outputs usable code and it was possible to score tens of millions of users in minutes," he said.

From Lowe’s Companies, customer analytics statistician and KXEN user Shantonu Mazumdar told delegates how analytics-based research had grown to become an enterprise activity, underlining the contribution of KXEN’s high volume solution. "Customers drive our business and we will enhance our understanding of our customers and their needs through continuous learning," he said.
"KXEN’s minimal data preparation requirements and abilities in rapid variable reduction are unparalleled and provide a great benefit in model turnaround. Producing models at a faster pace was the deciding factor."
 
Gartner analyst Gareth Herschel outlined a growing role for high productivity data mining - typified by KXEN - across all industries in the next 18 months. He forecast particular growth in the areas of inbound offers and pricing optimization, together with a 50% increase in the use of text mining in telecommunications, retail and media. "Analytics can add value to a business process by addition, improvement, or by cutting steps to the process. Look beyond improvement. Consider how data mining can drive changes," he told the audience.

In Paris Kunter Kutluay, director of marketing and risk analytics at Turkey’s Finansbank, described a campaign using KXEN’s software and aimed at stimulating new business from customers who had become inactive. Within four months more than half of them were spending money with the bank again. “Unlike traditional tools with long cycle times, KXEN lets us make accurate determinations very quickly. The KXEN technology allowed Finansbank to shorten execution times and turn analytics into a competitive advantage,” he said.

Also in Paris, expert consultant Wolfgang Martin outlined the intelligent enterprise where data mining is used across every part of customer engagement, and predicting its seamless integration into core business processes. As an example, he described a customer service centre where real-time analysis of personal profiles could be used to match callers to the most appropriate agent, then go on to suggest product offers that callers were most likely to buy.
"The goal of data mining is to identify patterns in any data sources and turn them into knowledge that lets ordinary business people immediately comprehend the dynamic state of their business, and act accordingly," he said.
KXEN’s data mining solution is unique for its speed and its automated data mining capability. With KXEN, marketing, sales and other business people can create, deploy and see the results of analytical models in hours, a task which requires highly skilled analysts and takes days or weeks with traditional first generation data mining tools.

About KXEN

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world.

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Finansbank - Turkey’s fifth largest financial institution - is using data mining technology from KXEN to help it better address a growing market for loans and credit, and at the same time stimulate new activity among dormant customers.

According to Kunter Kutluay, Finansbank’s Director of Marketing and Risk Analytics, the benefits of deploying KXEN’s technology are broad: "We saw an opportunity to improve our interactions with customers through data mining, simultaneously increasing the Customer Lifetime Value, and making Finansbank more relevant to our clients," he says.
It was after an extended evaluation of analytics tools that the Finansbank team chose KXEN’s Automated Data Mining. Based on breakthrough mathematical thinking, it impressed the team with its ease of use by non-experts, the quality of the analytical models it produced, and the sheer speed of its operation.

"KXEN empowers business analysts to find answers to complex questions. It’s easy to use, creates very good models, and the tool and methodology is very, very fast - much faster than competing solutions," says Kunter Kutluay.
Within four months the bank had successfully reactivated half its previously dormant customers. This turned them back into active revenue generators, reduced the risk of them defecting to the competition, and also increased the bank’s credit card transaction volume significantly.

With further data mining projects now completed the results have been more impressive still. Monthly credit card transaction volume has increased by well over the industry average and the bank substantially grew its market share in one of the most contested markets in Europe.
"The team couldn’t have done it without KXEN," says Kunter Kutluay. "Unlike traditional tools with long cycle times, KXEN lets us make accurate determinations very quickly. The KXEN technology allowed Finansbank to shorten execution times and turn analytics into a competitive advantage."

The analytics team now has its sights on the full customer lifecycle across the bank’s entire business.  An early deployment in an investment cross sell application has already generated encouraging results by accurately identifying prospects for investment products based on a credit card holder’s spending patterns.
"That was another very successful project and achieved a conversion rate five times better than expected based on the group we selected. Finansbank aims to maintain a sustainable competitive advantage through analytics, and KXEN is a key component of that vision," says Kunter Kutluay.

About KXEN

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world.

Contact KXEN

Virgin Media - Britain’s only quad play provider of TV, broadband, phone and mobile - has chosen data mining technology from KXEN to help it target, cross sell and up sell to its almost 10 million customers. Virgin Media analysts will be using KXEN’s technology to improve the accuracy and relevance of ongoing CRM initiatives.

Bringing together ntl, Telewest, Virgin Mobile and Virgin.net - with their respective customers - into a single organisation left Virgin Media with a unique challenge: how best to package and offer new services to those customers, while at the same time complying with a mandate to reduce the breadth and number of direct mailings.

The sheer scale and complexity of the task called for a very special solution. For Virgin Media it came in the shape of the KXEN suite of analytics software. "It was quite complicated to deal with all the different products and the different opportunities for selling them, as well as reducing the volume of direct mail. What we needed to do was build some analytical models quickly, and using KXEN, this is something you can do very easily. Some analytics solutions take a long time to prepare the data and build the models but KXEN does it a lot faster," explains Virgin Media’s Elsa Lebrun-Grandie.
KXEN will help the Virgin Media team by segmenting and targeting those customers most likely to buy new services or upgrade those services they already have. In this way the volume of mailings can be reduced without significantly impacting response rates.

The UK market for TV, broadband and fixed and mobile telephony is very competitive with many potential subscribers already signed up with other providers. But, says Lebrun-Grandie, “KXEN delivers yet another bonus. It gives us more time to build even more efficient models, we can concentrate more on cleaning and preparing the data and it does so many things that other analytics solutions cannot do," she says. "It makes our lives much easier."

“Virgin Media is the latest in a series of high profile organisations to choose KXEN as a key enabling technology.  Virgin is a market leading brand and one that takes customer relationships very seriously. By deploying KXEN’s technology the Virgin Media team will have rapid access to the quality customer information they need to stay several steps ahead of the competition", remarked Roger Haddad, KXEN CEO.

About Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK’s only quad play of TV, broadband, phone and mobile plus the UK’s most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We’re the UK’s most popular broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.

About KXEN

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world.

Contact KXEN

Data mining technology drives predictive intelligence into the business process.

Advanced analytics, or data mining, provides a wealth of intelligence to help businesses make better decisions. The cost limitation of data mining, however, often requires selectivity when determining what data to analyze.

Companies are collecting more and more data on their millions of accounts. A wireless provider gathers more than 450 different variables for each of its 47 million customers. Just trying to understand and analyze this volume of data can put a tremendous strain on a company's analytic infrastructure, not to mention its analyst.

Also, businesses are less satisfied with having to wait long periods for analytic results. Clearly, yesterday's tools and processes can't keep up with today's demands. Businesses need a solution that simplifies, automates and scales the data mining process to provide analytics for all of their users.

Teradata, the leading data warehouse solution provider, and KXEN, a visionary in predictive analytics, have teamed up to deliver an analytic environment that enables rapid analytics. Rapid analytics is the practice of maximizing an existing data infrastructure and data mining technology to drive predictive intelligence into the business process. The ultimate goal is to improve the profitability of analytic projects by reducing cost and accelerating the data mining process. (See figure 1, below.)

Analytic environment
For effective analytics, an organization's data must be integrated, analyzed and properly prepared to meet data mining criteria. The data mining process requires an analytic data set (ADS), which can be referred to as the customer analytic record. It contains all of the data elements that will be fed into the data mining tool for analysis. Typically this is a flat, denormalized data structure where each record represents the subject modeled, with columns listing the variables.

enlarge The combination of the Teradata Warehouse, Teradata Warehouse Miner and KXEN provides an optimal environment for analytics.

In many analytic environments, numerous data marts are created for data mining. This is generally due to the proprietary nature of the data mining tool, siloed data strategies, antiquated processes and politics. Multiple silos may work for businesses where there is limited use of analytics, but maintaining numerous data marts has become a growing cost and source of pain.

The iterative process of building the ADS requires complex transformations, aggregations and the creation of new analytic data. These tasks cause additional concerns, such as the cost of sourcing, moving, loading and integrating the data and ensuring referential integrity. Building the ADS is not simple, and using individual data marts only adds to the difficulties. For example, when using separate data stores, you must constantly move data for each iteration of analysis.

Many Teradata customers who have integrated predictive analytics into their business process are, instead, building the ADS directly into their Teradata Warehouse to accelerate analytic development. These organizations can then leverage the parallel architecture of the Teradata Database and lift data limitations.

Build once, use often, refresh anytime
When analysts create their own analytic data for their customer analytic model, they replicate tasks, creating redundancy in the process and inconsistency throughout the models. But many analytic models, such as customer segmentation, customer attrition or propensity to buy, that predict or describe customer behavior share many predictive variables. Consolidating many isolated ADSs into one that is shared across the modeling community can significantly improve the data mining velocity.

Creating the ADS accounts for at least 70% of the analytic modeling process; once this is developed, the time to build the models is reduced by half. This is the backbone for rapid analytics.

The rapid analytic environment begins with a consolidated, reusable ADS called the enterprise ADS. The enterprise ADS includes all analytic variables for models describing the same subject, such as customers. With the ADS created directly in the data warehouse with Teradata Warehouse Miner, the cost of refreshing the ADS is reduced by eliminating data movement, leveraging the power of the Teradata Database and automating the ADS refreshes with batch SQL programs. Now analytic modelers can create relevant and accurate models with current data instead of dealing with the consolidation, integration, transformation, aggregations and the rest of the tasks required to build an ADS. Consequently, the enterprise ADS can be summed up by the following: Build once, use often and refresh on your own terms.

Automation with KXEN
Once an enterprise ADS is created, the next step is to build a set of predictive models to improve one or more business metrics — customer value, for example. The act of building predictive models with data mining technology is referred to as "model training."

With many traditional data mining products, a number of tasks must be performed on an ADS before the model training phase. These tasks usually require deep statistical knowledge and involve analysis of potentially thousands of variables with a different set of techniques. The modeler selects which variables to use and recodes them appropriately before the actual model training. The list of tasks and techniques is virtually endless and can take a statistician a significant amount of time, depending on the size of the ADS.

The automation of these tasks is one of the key features of the KXEN technology. Once an ADS has been created, reliable high-quality models can be trained without any intermediate steps, even when there are thousands of variables.

The real business benefit of training any one model in an automated fashion comes from using the time savings to train many more models. Obvious candidates are campaigns that were left unmodeled because of a lack of resources. But even if every campaign goes out the door with some sort of targeting, there is often a lot of unrealized value by not taking advantage of regional, product or segment differences.

Conventional wisdom says a handcrafted model trained by an expert will out-perform a model trained with automated methods. The difference is we care about three high-level metrics: quality, reliability and speed. Quality relates to business value, and reliability deals with consistency of the results over time. One handcrafted model has the potential to perform at 100% quality compared with, say, 98% quality for the automated model. However, in many situations there simply isn't enough time to train a handcrafted model. Ten models at 98% quality of a handcrafted model will provide far more business value than a single model at 100%.

In the comparison figure 2 at left, the top diagram identifies the standard tasks to build an analytic model. The bottom diagram shows the optimizations by Teradata and KXEN to rapidly build multiple models.

Once the model is created, the next challenge is to get it into production and integrated into the business process. Two things must be considered: the linkage between the model and the data, and automating the refresh process of the production data.

enlarge Top: In traditional analytic mining, the analyst works autonomously in a serial process to create one model. Bottom: The rapid analytic modeling process delivers an automated environment that allows the same number of analysts to create hundreds of models in the time it took to create one with the traditional mining process.

Models trained in a proprietary environment within a separate data mart and using variables that do not exist in the data warehouse are expensive to put into production. Even if the scoring code can be translated into an appropriate language, it can take significant effort to re-create the variables from scratch.

KXEN simplifies the process without creating new variables during modeling. Rather, through predictive model markup language (PMML), KXEN produces scoring code that includes all of the processing required to go from an ADS to a set of model scores.

Many traditional data mining products produce a scoring code that excludes steps such as missing-value handling or attribute re-coding, leaving a major gap in the processing chain even if no additional variables were created.

Automating the refresh step
An enterprise ADS that contains hundreds to thousands of variables to serve many analytic models — the build-once, use-often concept — will ensure data consistency. But let's say you have a propensity-to-buy model that needs only 15 of those variables. To avoid having to refresh the entire enterprise ADS when you want to run that model, you would have to re-create a production ADS that includes only those particular variables.

Vodafone D2 found that, if it looked at churn by product instead of overall by customer, it needed 480 models instead of 36.

One company builds and executes its predictive analytics in less than a day. For most companies, this procedure typically takes weeks and even months to develop.

This process is automated with Teradata Warehouse Miner and Teradata Model Manager. By creating your ADS with Teradata Warehouse Miner, the metadata defining the enterprise ADS is stored in Teradata. If you create a model using a partner tool such as KXEN (which supports PMML) you can export it as a PMML model. Teradata Warehouse Miner will automatically read the data definition of the PMML and traverse through the enterprise ADS producing a SQL script that refreshes only the variables included in the model.

In short, you can build your ADS once and reuse it for multiple models, significantly reducing the data preparation phase for subsequent models. KXEN's innovative technology has automated the bulk of the model development process by identifying which variables are best for your model and quickly building many models with minimal analyst intervention. Teradata Warehouse Miner and Teradata Model Manager automate deployment and provide a way for business users to access the model, thereby reducing the execution gap.

Integration into the business process
Several ways exist to integrate analytic models and results into the business process. An application can automatically score and use the results. But the cost of building an application can far exceed the cost of building the models.

Models can also run manually; however, business users have to rely on IT or their analytic team to run the models, or they must run them themselves — an unlikely event.

Alternatively, Teradata Model Manager provides an easy-to-use interface that automatically refreshes the ADS with current data from the organization's data warehouse. With the updated ADS, models are scored with a click of the button. In addition, Teradata Model Manager provides scheduling, tracking and a number of management features.

By reducing the cost of analytics, automating key tasks and increasing the data mining velocity, businesses can now leverage the predictive intelligence for all analytic applications and campaigns, thus enabling better, faster and smarter business analytics. 

Arlene Zaima is the Teradata Strategic Intelligence Program manager with a focus on predictive analytics.

Dr. Robert Cooley, vice president of North American technical operations for KXEN, is a 10-year veteran in data mining technologies.

Teradata Magazine-September 2007

Latest generation data mining technology is set to help Poland's fourth largest bank and leading credit card issuer stay ahead of increasing competition through better customer segmentation, targeting and marketing.

Bank Zachodni WBK S.A. (BZWBK) chose KXEN's Analytical Framework data mining suite for its estimation capabilities, speed, ease of use, clarity of results and ready integration with the bank's existing analytic and data warehouse platforms.

"We already use SPSS Clementine and KXEN will complement it very well, adding new speed and problem-solving capabilities," says BZWBK's deputy director of sales campaigns, Dariusz Zurakowski. "It also generates fast SQL code that we can apply directly to our Teradata data warehouse."

"The results of the bank's work with KXEN will be used to match customers with the most appropriate offers and campaigns which will be delivered through telephone, direct mail, email, SMS, Web and face-to-face channels.

About KXEN 

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business.

Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com 

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KXEN, the global provider of automated data mining technology, announced the launch of KXEN Analytic Framework Version 4.0. This new version extends KXEN's proven and unique expertise in automating predictive analytic processes to improve the results of direct marketing activities.

Through its new component, KXEN Text Coder, KXEN Version 4.0 allows users to tap into the wealth of customer knowledge held in free text form. Today's operational databases contain a lot of textual information, such as the messages or a synopsis of the mails sent to a support line, the free forms contained in marketing surveys results, or even the free text captured in call center tools through direct discussions with customers. This specific type of data can be used to improve the accuracy and reliability of predictive models for decreasing customer attrition, improving cross-sell rates, or acquiring more customers.

"This data can be of immense value to an organization but it normally lies buried in otherwise unusable text fields," said KXEN's founder and CEO Roger Haddad. "With KXEN Analytic Framework Version 4.0, companies can take advantage of this information to increase the effectiveness of their marketing initiatives." KXEN's text categorization automatically identifies and works with multiple languages and business domains.

KXEN clients have been quick to point out the benefits of the KXEN 4th release, and the new text mining functionality. Among them is Damien Weldon, director of collateral risk analytics at First American LoanPerformance, the leading provider of performance data and credit risk decision support tools for the US residential mortgage industry. "Text-based modeling is the next step forward in data mining automation and opens up a rich new seam of customer intelligence," he said. "KXEN's advance means organizations can liberate valuable new information and use it to enhance their risk management, customer service and sales and marketing efforts."

About KXEN 

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business.

Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com

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KXEN extreme data mining technology is set to boost revenues and customer service while reducing costs for Canada’s largest mobile operator and cable TV provider, Rogers Communications Inc.

KXEN’s Analytic Framework suite of data mining tools is deployed across customer knowledge teams at Rogers’ wireless and cable businesses as well as its publishing arm. The result, according to director of campaign management and customer knowledge Derek Pollitt, is that customers are seeing more relevant offers from direct marketing campaigns. “This in turn will decrease costs, increase revenues and improve customer satisfaction,” he says.

To counter growing competition and constant change, Rogers installed KXEN to ramp up modeling and analysis in the face of industry-wide skill shortages. KXEN’s software was chosen for its ease of use and speed of operation.

“We selected KXEN because it allows us to create quality propensity models up to seven times faster than before,” says Pollitt. “This not only means we can look at things in a more granular way, it also frees up our highly skilled people to focus on other, more interesting opportunities.

“Customers tend to get inundated with marketing messages from multiple suppliers every day. To succeed, our messages must be seen, be relevant and persuasive to the customer, and KXEN is helping us achieve that.”

About Rogers

Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only carrier operating on the world standard GSM technology platform. Rogers Cable and Telecom is Canada’s largest cable television provider offering cable television, high-speed Internet access, residential telephony services, and video retailing, while its Rogers Business Solutions division is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses across the country. Rogers Media is Canada’s premier collection of category leading media assets with businesses in radio and television broadcasting, televised shopping, publishing and sports entertainment.

About KXEN

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business.

Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com  

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KXEN, the data mining automation company™, today announced it has been positioned by Gartner, Inc. in the Visionaries Quadrant for customer data mining. The positioning is made in Gartner’s 2Q07 customer data mining “Magic Quadrant" report.

To see the new Gartner report, please visit: http://www.kxen.com/gartner_customerdatamining_mq

"We think this placement is recognition of how KXEN revolutionizes analytics, delivering in hours the kind of results that traditional solutions take weeks or months to achieve," says KXEN CEO Roger Haddad. “KXEN’s hundreds-of-models thousands-of-variables technology is crucial in applications where many customer-related decisions must be made quickly - for example, assessing the likelihood of attrition and taking immediate action."

About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About KXEN 

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business.

Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com 

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Data mining vendor KXEN has adopted Six Sigma DMAIC as the standard implementation methodology for its users, moving analytics even further into the mainstream of corporate business activity.

The adoption of DMAIC - short for Define, Measure, Analyze, Improve and Control - brings for the first time rigidly defined business goals, milestones and measurements to data mining projects. Until now the absence of such discipline has put many businesses off data mining according to Bloor Research analyst David Norris, restricting its use to specialized, low volume projects.

"This is a highly significant move. One of the things that holds back the adoption and use of data mining is the inadequate methodological support and the philosophical underpinning it provides," he said.

"I have long been an advocate of methods based upon a goal directed project management approach where everything is set against clearly defined business goals and milestones are looked at not in terms of activities being completed, but of changes of state being achieved within the business. KXEN clearly shares this vision and the method they are embracing is a cogent statement of intent in this direction."

Revealing the DMAIC advance, KXEN's founder and CEO Roger Haddad said the benefits would be especially significant for organizations creating large numbers of analytical models.

"Six Sigma DMAIC is a well established business performance improvement methodology for thousands of organizations and millions of users around the world and it is an ideal framework for KXEN," he said. "It will not only enable our users to produce results in a faster and more efficient way, they will be able to take better advantage of KXEN's unique capability to exploit massive data sets and to automatically produce thousands of models a year."

DMAIC is one of two Six Sigma methodologies and is most commonly used to improve existing business processes. It was chosen as the KXEN standard implementation methodology for its completeness, its clear tasks/deliverables descriptions and its suitability for business users. Six Sigma was pioneered by Motorola in 1986 and is a service mark and trademark of that company.

The move also highlights KXEN's use in broader Six Sigma projects for overall business performance improvement initiatives where data mining can help identify the true indicators of performance, spot trends and detect failures.

A white paper detailing the application of Six Sigma DMAIC in KXEN implementations is available for download at http://www.kxen.com/kxen-dmaic.

About KXEN 

KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business.

Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com 

Contact KXEN: