Infinite Insight into Your Website
The Dating Game
As consumers, we’ve come to trust peer ratings when selecting products and services online. But nothing compares to knowing what your best friend or colleague bought or what music they like – it’s recommendation on social steroids! By matching individuals with similar profiles, or using social network data like Facebook Connect to gain visibility to friends we can greatly increase site stickiness and adoption.
Follow the Leader
InfiniteInsight® Recommendation joins visitor’s experience and their social communities (both direct and indirect) to create recommendations that stick.
How does it work? Well, in some instances you simply want to recommend “friends” based on individuals with similar profiles, interests, behaviors, or purchases. On the other hand, when we have access to our customers’ social circle we can personalize recommendations like music playlists or products based on what your friends are listening to or buying. InfiniteInsight® can even hone into who are your viral “influencers” or conversely your “detractors” to make sure the right relationships bubble to the top (or never at all)!
- e-Business data schema
- Analytical record templates for e-Business
- Patented social network analysis including “influencers” and “detractors” identification for viral marketing
- Identification of social communities of similar interests
- Recommendation templates for “friends” with similar profiles, interests, behaviors, purchases, etc.
- Ability to include social media information like Facebook Connect in targeting and segmentation
- Identified “influencers” among teenage communities (French social networking site)
- Improved email open rates by 20% and achieved higher conversion rates among social leaders in its refer-a-friend acquisition campaigns (Canadian communications provider)
- Identified a 40% higher likelihood of smartphone adoption among linked individuals (Orange)
- Personalized interactions across all customer-facing channels, including brick & mortar retail outlets, e-commerce storefront, e-marketing, and social channels like Facebook and Twitter (Major U.S. retailer)
- Built social networks and communities from 2.6 billion voice call records, representing 130 million distinct monthly links between phone numbers (on and off-nets), in just over an hour (TPSA Poland)
- Increased the accuracy of identifying “churn influencers” (customers who churn and influence at least one other customer to churn with them) by 800% (European mobile operator)
“We believe that KXEN can allow us to take customer engagement to a whole new level.”
“InfiniteInsight® puts us in the predictive analytics fast lane.”
“In our first year using InfiniteInsight® we realized a 300% uplift in targeting accuracy.”
“With KXEN’s InfiniteInsight®, we are sending fewer emails and generating far more clicks.”
“InfiniteInsight® is driving personalized product recommendations to millions of unique website visitors every day.”