Infinite Insight to Your Shoppers
Social Network Analysis
Baby Needs a New Pair of Shoes
Social network analysis can provide amazing insight as to which customers can influence large communities of prospective buyers.
For example, using InfiniteInsight™ Social Network Analysis, we assisted one of the world’s largest shoe and clothing manufacturers to deliver highly targeted advertising on mobile devices. It was a hugely profitable venture for both companies, boosting campaign conversion rates and, as a result, advertising revenues.
- End-to-end social network analysis capabilities
- Keep your data in-house, no data outsourcing
- Powerful visualization capabilities and graph exploration
- Identify “influencers” and node segmentation for specific domains
- Natively integrate attributes of your social networks into predictive models to improve targeting accuracy
- Links movies with the same tags (e.g. “action + adventure + Tom Cruise”) to power its movie recommendation engine (Major European movie database site)
- Built product bundles obtained by associations of product belonging to a customer’s product social network. This helped prevent product cannibalization and was useful for product categorization (Large food & goods retailer)
Sales are up nearly 200% thanks to InfiniteInsight&trade. 
Masaya Suzuki, Executive Officer; General Manager Marketing Dept
Success Stories
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“Sales are up nearly 200% thanks to InfiniteInsight&trade.”
Masaya Suzuki
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“InfiniteInsight™ is driving personalized product recommendations to millions of unique website visitors every day.”
Rafał Kudliński
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“InfiniteInsight™ helps us put the right products and services in front of members at the right time.”
Daniel Mathieux
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“With InfiniteInsight™ we're saving hundreds of thousands of dollars annually.”
Tom Stahnke
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“It's no longer just about targeting. It's about making more strategic decisions.”
Andy Bryan
