Infinite Insight to Your Shoppers
Market Basket Analysis
Beer, Diapers and Predictive Models
Association rules, also known as “market basket” or “shopping cart” analysis, is a modeling technique that seeks to find relationships between purchases when many products are involved. In other words, if a customer buys a certain group of items, they’re more or less likely to buy another group of items at the same time or in the future.
This analysis can have a deep impact on product placement and inventory selection. But to do it right involves analyzing huge volumes of retail data and typically thousands and thousands of products. Handcrafted modeling approaches are too slow and valuable data – from point of sale (POS) to e-commerce transactions and website click paths – is often overlooked. With InfiniteInsight™ Modeler, we’ve got you covered!
- Retail data schema
- Analytical record templates for retail customers
- Predictive model templates for association rules
- Advanced visualization capabilities of association rules
- Export of association rules for real-time recommendations
- Performance for large data sets (millions of customers and transactions)
- Performance for wide analytical data sets (thousands of columns of aggregated data)
It's no longer just about targeting. It's about making more strategic decisions. 
Andy Bryan, Head of Customer Management
Success Stories
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“With InfiniteInsight™, sales activities are streamlined dramatically”
Mitsuru Noda
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“InfiniteInsight™ helps us put the right products and services in front of members at the right time.”
Daniel Mathieux
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“With InfiniteInsight™ we're saving hundreds of thousands of dollars annually.”
Tom Stahnke
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“It's no longer just about targeting. It's about making more strategic decisions.”
Andy Bryan
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“In our first campaign with InfiniteInsight™, we acquired 115 new customers that contribute over 1.2M € in annual revenues.”
Thomas Piton
