Infinite Insight to Your Shoppers
Customer Segmentation
It’s Not What You Know, It’s Who You Know
With thousands and even millions of customers, retailers can gain considerable insight to their business through effective customer segmentation. InfiniteInsight™ Modeler has automated the entire segmentation process to help identify customers with similar characteristics and behaviors, in minutes.
Through proper customer segmentation, you can drive huge boosts in your marketing results. Who are your most frequent, most profitable customers? Who are your seasonal shoppers that may need that extra push before spring cleaning or school shopping to drive them into your store year after year? It’s not just what you know, it’s who you know and how you use it!
- Retail data schema
- Analytical record templates for retail customers
- Automated model building that segments/clusters customers into any level of specificity (as few or as many groupings)
- Native integration of segment/cluster scores into predictive models
- Produce distribution charts and bubble charts to enable better exploration of customer groupings
- Automation of time-consuming data preparation tasks.
- Performance for large data sets (millions of customers and transactions)
- Built for wide analytical data sets (thousands of columns of aggregated data)
- Identified 7 major customer segments across thousands of stores (Major U.S. hardware retailer)
- Using 2,000 variables, including a wide spectrum of purchase, demographic, geographic and third partly overlay variables to do merchandise and demographic-based clustering (Major U.S. retailer)
Success Stories
-
“InfiniteInsight™ is driving personalized product recommendations to millions of unique website visitors every day.”
Rafał Kudliński
-
“In our first campaign with InfiniteInsight™, we acquired 115 new customers that contribute over 1.2M € in annual revenues.”
Thomas Piton
-
“InfiniteInsight™ helps us put the right products and services in front of members at the right time.”
Daniel Mathieux
-
“With InfiniteInsight™, sales activities are streamlined dramatically”
Mitsuru Noda
-
“It's no longer just about targeting. It's about making more strategic decisions.”
Andy Bryan
