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Decision Management Solutions: Managing the Next Best Activity Decision with Predictive Analytics

James Taylor, CEO, Decision Management Solutions
Marco Casalaina, VP of Product Management,  KXEN

Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity programs.  In this webinar, Decision Management Solutions’ CEO, James Taylor and KXEN’s VP of Product Management, Marco Casalaina discuss how to implement Next Best Activity using best-in-class predictive analytics and business rules to maximize the value of your relationships across the customer lifecycle.

Being able to build models rapidly leads to better and more actionable solutions. 

Richard Wherry, SVP Market Information Manager, GWIM Client Analytics & Modeling

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