Infinite Insight to Your Clients
Retention and Churn
Your #1 Asset
We’ve got mountains of customer data our disposal: account activity, product history, customer service, demographics. And of course, all the data we collect in the cloud – click paths, web transactions and even social media.
So why are most financial organizations using only a fraction of this information? Traditional predictive approaches are too rigid, too slow. They were not built to consume thousands of attributes.
KXEN’s innovative approach lets you take advantage of the wealth of information you collect each and every day about your customers. InfiniteInsight™ will help you build superior retention models in days, so that you have an early warning about customers who are at risk − and the insight into what it will take to keep their business.
- Financial services data schema (banking, insurance, credit card)
- Analytical record templates for financial services customers
- Predictive model templates for customer and product churn
- Score active and dormant customers for likelihood of churn
- Identify root causes of churn from variable contributions in churn models
- Include retention campaign results in future churn models to identify best offer/best channel
- Real-time scoring in the call center and online to identify most appropriate retention offer
- Enhance churn models with third-party marketing service provider data (e.g. credit scores, demographics)
- Re-activated half of its dormant accounts in just 4 months (Finansbank)
- Can spot customer churn behavioral patterns - such as termination of products or a decrease in activity - and take the appropriate action (Unicredit)
Success Stories
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“We achieve better results even though we approach fewer customers.”
Werner Widhalm
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“Our marketing team really appreciates the performance of InfiniteInsight™.”
Marc Lavielle
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“We can build quick, on-demand models for one-off campaigns.”
Robert Grimm
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“InfiniteInsight™ delivers real insight.”
Neil Pollitt
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“InfiniteInsight™ allows us to turn analytics into a competitive advantage.”
Kunter Kutluay
