Infinite Insight to Your Clients
Next Best Activity
Every Action is the Next Best Action
Online banking penetration is up over 50% today. Mobile banking is now in the double digits. Financial organizations have so many more opportunities to improve customer relationships, than waiting for those isolated interactions of more traditional channels.
Predictive analytics can help you make the right offer, to the right customers, through the right channel at the right time. It could be a personalized offer in a retail branch or a recommended action for the call center. But with traditional modeling approaches, the task can be daunting.
InfiniteInsight® can help you build hundreds or thousands of accurate models to support every interaction you have with your customers. Make every interaction the next best action. If you don’t, your competitors surely will.
- Financial services data schema (banking, insurance, credit card)
- Analytical record templates for financial services customers
- Propensity model templates by channel, product and customer segment
- Create thousands of propensity models
- Select best actions by combining probability of a positive response with an action’s expected return
- Deploy personalized scores across every customer channel in batch or real-time
- Integration to decision support engines and campaign management applications
- More personalized offers across channels including email, web, inbound and outbound call centers, and retail branches (Unicredit)
- Informs the targeting of retail customers and prospects in cross-channel sales campaigns (Barclays)
- Easier to pinpoint and understand marketing campaign targets (LCL Le Crédit Lyonnais)
- Two concept-to-execution predictive analytic projects each week allows more analysis to be put into every action (Finansbank)
“Being able to build models rapidly leads to better and more actionable solutions.”
“InfiniteInsight® cut model building time by weeks.”
“KXEN will give us a real competitive advantage, saving hundreds of millions of dollars annually.”
“We are often interviewed by other companies as a best-in-class example of how to successfully develop and execute marketing activities.”
Mr. Katsuhiko Mukai
“InfiniteInsight® delivers real insight.”