Infinite Insight to Your Clients
Customer Acquisition
A New Level of Insight
Consumers can go online and open an account or apply for a loan in minutes. That ease of transition has created amazing opportunities for customer acquisition, but presents major challenges in targeting. With typical response rates in the low single digits for customer acquisition campaigns, it’s important to figure out which consumers are likely to accept offers.
Compound that with a rapidly changing regulatory environment, and it’s easy to see why leading financial institutions are rethinking traditional approaches to predictive analytics and turning to InfiniteInsight™.
- Financial services data schema (banking, insurance, credit card)
- Analytical record templates for financial services customers
- Predictive model templates for acquisition
- Segmentation model templates to identify the right acquisition profiles
- Identify root causes of credit risk from variable contributions of risk models
- Define maximum acceptable acquisition cost based on prospect’s future lifetime value
- Enhance acquisition models with third-party marketing service provider data (e.g. credit scores, demographics)
- Informs the targeting of retail customers and prospects in cross-channel sales campaigns (Barclays)
- Easier to pinpoint and understand marketing campaign targets (LCL Le Crédit Lyonnais)
- A 200-400% increase in new personal loans (Unicredit)
- Models built by InfiniteInsight™ Modeler support 20% of new business at the bank (Unicredit)
- Increased revenue by 50 € million a one quarter (Unicredit)
- 80% of loans coming from 35% of the asks (Unicredit)
- 18x increase in productivity has allowed the bank to routinely mount a new customer campaign once every two weeks (Unicredit)
- Takeup rates between 3% and 5% per cent - up from 1% before KXEN (Unicredit)
Marc Lavielle, Targeting and Results Analysis Manager
Success Stories
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“We can build quick, on-demand models for one-off campaigns.”
Robert Grimm
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“In just one day, we identified 92% of fraud cases with a high degree of reliability.”
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“InfiniteInsight™ cut model building time by weeks.”
David MacFarlane
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“We achieve better results even though we approach fewer customers.”
Werner Widhalm
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“We are often interviewed by other companies as a best-in-class example of how to successfully develop and execute marketing activities.”
Mr. Katsuhiko Mukai
