Infinite Insight to Your Subscribers
Social Network Analysis
The Shape of Your Social Network
Your network contains incredible information about the social interactions among subscribers and even your competitors’ subscribers. Every inbound and outbound call or SMS helps build a bigger and better social graph of your subscribers, allowing InfiniteInsight® Social Network Analysis to turn that raw information into actionable insight.
We’ve worked with some of the largest operators worldwide to identify the roles that customers can play with their friends, family and colleagues. By analyzing call detail records, InfiniteInsight® Social Network Analysis gains amazing insight into your customers and who’ll be your most viral marketing targets.
- End-to-end social network analysis capabilities
- Powerful visualization capabilities and graph exploration
- Natively integrates social attributes into predictive models
- Identifies “influencers” and node segmentation for specific domains
- Rotational churn detection
- Links individuals using multiple identities
- Keeps your data in-house, no data outsourcing
- Detects hidden links in your data
- Improved churn model accuracy by 47% using social network attributes (Telekomunikacja Polska)
- Analyzes 39 million call detail records (“links”) between 16 million distinct cell phone numbers (“nodes”) weekly (Middle-eastern mobile network operator)
- Improved email open rates by 20% in its refer-a-friend acquisition campaigns (Canadian communications provider)
“We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight®”
“InfiniteInsight® helps us to gain a real understanding of our subscribers' needs.”
“With InfiniteInsight®, we've increased products per household by 14%.”
Seymour Douglas, Ph.D.
“InfiniteInsight® delivers the biggest gains in productivity and ultimately results.”
“InfiniteInsight® has helped us decrease churn by as much as 12% annually in some customer segments.”