Infinite Insight to Your Subscribers
Customer Acquisition
Relationships are More Volatile than Ever
The combination of high penetration rates and high customer acquisition costs (average runs into the hundreds of dollars) is driving communication service providers to find more efficient ways to find new customers.
Thanks to the cloud, it’s no longer a world dominated by traditional mailers. Customers research offers through your web site and expect to be able to sign up for services online. Regardless of channel, you need new levels of speed and flexibility to personalize acquisition campaigns. InfiniteInsight™ 's ability to analyze heaps of information and infinitely wide data sets is here to help.
Viral Marketing
There’s incredible intelligence in your subscriber networks, you just need to unlock it. With InfiniteInsight™ Social Network Analysis, you gain insight into which customers can influence others, both on-net and off-net. What if you could target off-net customers through “member-get-member” viral campaigns? It’s all possible with InfiniteInsight™.
- Communications data schema
- Analytical record templates for communications
- Predictive model templates for acquisition
- Segmentation models to identify the right acquisition profiles
- Integrated social network analysis for viral marketing and enhanced variable creation
- Define maximum acceptable acquisition cost based on prospect’s future lifetime value
- Enhance acquisition models with third-party marketing service provider data (e.g. credit scores, demographics)
- Up to 4x increase in campaign response rates (Belgacom)
- Quickly saw positive results with sales of Internet and telephone services (NET Servicos)
- 54.7% of customers opting for a triple play (Virgin Media)
Success Stories
-
“We're achieving a higher return on our marketing investments.”
Dr. Jacky Huyghebaert
-
“With InfiniteInsight™, we've increased products per household by 14%.”
Seymour Douglas, Ph.D.
-
“We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight™”
Pradeep Kumar
-
“InfiniteInsight™ has helped us decrease churn by as much as 12% annually in some customer segments.”
-
“InfiniteInsight™ helps us to gain a real understanding of our subscribers' needs.”
André Guerreiro
