Infinite Insight to Your Subscribers
Cross-Sell and Up-Sell
An Increasingly Complex Market
Communications is a fast moving and increasingly complex market. Think about the introduction of the iPhone and the thousands of applications now available to subscribers. And the ease with which you (or a competitor!) can put a new offer or promotion on your website with just clicks.
Marketers are now managing hundreds if not thousands of campaigns a year to match the growing number of products, very different target customers (youths, professionals, etc.), and the wide array of sales channels (web, POS, call center, traditional mailers, etc.).
This shift represents an opportunity and a challenge for your marketing team. They need a predictive analytics technology that gives them models in hours or days, not weeks or months. KXEN’s patented approach to predictive analytics gives you that agility and productivity, so you can keep pace with the demands of today’s market.
- Communications data schema
- Analytical record templates for communications
- Propensity model templates by channel, product, and customer segment
- Recommendation models for products commonly matched together
- Integrated social network analysis for viral marketing
- Social network analysis for enhanced variable creation
- Real-time scoring in the call center and online for cross-sell/up-sell recommendations
- “We can deliver the right offer, to the right customer at the right time” (Belgacom)
- Campaign conversion rates up by 260% (Cox Communications)
- 1,680 cross-sell models annually (Cox Communications)
- Optimizing 1100% more campaigns annually (Orange)
- Increased uptake in handset promotion (Vodafone Netherlands)
With InfiniteInsight™, we've increased products per household by 14%. 
Seymour Douglas, Ph.D., Executive Director, Analytics
Success Stories
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“With InfiniteInsight™, we've increased products per household by 14%.”
Seymour Douglas, Ph.D.
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“We were able to execute highly targeted marketing campaigns powered by predictive models built on InfiniteInsight™”
Pradeep Kumar
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“We're achieving a higher return on our marketing investments.”
Dr. Jacky Huyghebaert
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“InfiniteInsight™ has helped us decrease churn by as much as 12% annually in some customer segments.”
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“InfiniteInsight™ delivers the biggest gains in productivity and ultimately results.”
Dave Torgerson
