We are confident that we have made an excellent choice with Teradata and KXEN. The tool will give us a competitive advantage, enabling us to reinforce our market share and unroll the red carpet for our existing and future customers.
Wataniya Selects Teradata and KXEN's InfiniteInsight® for Efficient Customer Service
- Serves 1 million customers in 45% of the Kuwaiti market.
- Needed to develop a corporate-wide customer retention program.
- Wanted to retain the most profitable users while raising levels of service and satisfaction.
- Implement a strategy for segmentation targeting and position marketing.
- Ability to integrate predictive analytics into business process workflow to impact revenue and margins.
- Validated integration between Teradata and KXEN accelerated implementation.
- Customer DNA (CDNA) is easily built with the two tools.
- Ability to handle thousands of variables.