Leading Kuwaiti Mobile Communication Service Provider

Challenges

• Serves 1 million customers in 45% of the Kuwaiti market.
• Needed to develop a corporate wide customer retention program.
• Wanted to retain the most profitable users while raising levels of service and satisfaction.
• Implement a strategy for Segmentation Targeting and Position Marketing.

Solutions

• Ability to integrate predictive analytics into business process workflow to impact revenue and margins.
• Validated integration between Teradata and KXEN accelerated implementation.
• Customer DNA (CDNA) built easily with the two tools.
• Ability to handle thousands of variables.

Results

• Analytics detected 90% of potential churners after short implementation period.
• Marketing teams were able to analyze customer behavior and build retention strategies based on this insight to maximize profits.
• Customers with the propensity to churn within the next 2 following months easily identified.
• Analytics detected 90% of potential churners after short implementation period.