InfiniteInsight® Boosts Customer Retention at Vodafone Netherlands

Challenge

• Churn remains one of the biggest challenges for Vodafone Netherland, the country's second largest operator by revenue and profitability.
• Vodafone Netherlands is challenged with deregulation, ease of number transfer, more than 100% market penetration, and intense competition, with no less than 54 different brands for every mobile phone user to choose from in the Netherlands.

Solution

• Put InfiniteInsight® up against other solutions and it provided a great speed advantage over the other tools.
• Using InfiniteInsight® to inform the crucial loyalty and retention campaigns that help ensure Vodafone's customers remain the happiest and hence least likely to churn.
• Working on a database of around 7 billion customer records across some 30 million client IDs.

Results

• With help of InfiniteInsight®, Vodafone Netherlands has managed to decrease its churn rate.
• In one marketing promotion InfiniteInsight® gave an advantage over the competition by being able to offer a more relevant handset. The company saw nothing but a positive response from the people contacted.
• Overall InfiniteInsight® is helping deliver a much higher take-up rate from customers by predicting their behavior and how they will react to offers.
• The beauty of InfiniteInsight® to Vodafone Netherlands - it can work with a much larger, almost unlimited number of variables and give even better quality results.
• With InfiniteInsight®, the company gets the answers they need in less than an hour.
• InfiniteInsight® gives good, easy to understand results and the user interface is so simple that anyone can use it.