Virgin Media Uses InfiniteInsight® to Drive Cross-Sell, Up-Sell and Customer Retention Campaigns

Challenge

• The UK's first quad play provider of TV, broadband, phone and mobile, at times needed to build models in just a few weeks.
• Wanted a solution to build predictive models more quickly and more easily than alternative tools.

Solution 

• Using InfiniteInsight® to build the predictive models used in selecting which offers to make to which customers.
• Building models on top of the company’s large volume of demographic and transactional data and then exporting code to put the models into production.
• The graphs that InfiniteInsight® produces are very clear and intuitive, making it very easy to explain how a model works to internal clients and giving the company’s marketing people confidence. 

Results 

• InfiniteInsight® is playing a key role in helping the company set a new industry benchmark with a record 54.7% of customers opting for a triple play - three out of four products.
• Speed of modeling has translated directly into speed to market with new product offerings.
• InfiniteInsight® is over 50% quicker than the alternatives.
• Virgin Media can do things more quickly than with other modeling software and because InfiniteInsight® is so robust the company doesn't have to spend time checking things.
• Seen at least a 50% improvement in the cost of model building.
• Analysts need very little training to be proficient and to be able to build good quality models - with some other tools it might take as long as one or two years to get to that level.