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KXEN, An SAP Company

InfiniteInsight® helps us to gain a real understanding of our subscribers' needs. 

André Guerreiro
Director, Market Intelligence

NET Serviços Improves Understanding of Its Subscribers' Needs

Challenge

  • NET is the largest pay-television operator in Latin America by number of subscribers, cabling 6.7 million homes across 44 cities in Brazil.
  • In 2006, NET launched into the triple play market for video, voice and data.
  • Needed to refine knowledge of a large subscriber base.

Solution

  • A short learning curve and ease of use were crucial considerations in NET’s choice of InfiniteInsight®.
  • Implemented an agile, business-focused process that yields results which are easy to understand and use.

Results

  • Created five different predictive models in just six days.
  • Models cover key areas of customer behavior including churn, retention, propensity to buy and perception of customer service.
  • Quickly saw positive results when using the models to drive sales of Internet and telephone services.
  • Obtained consistently good results that helped NET better understand and serve subscribers and reach the company’s business objectives.
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Industry: Communications
Size: Large
Region: EMEA