InfiniteInsight® helps us to gain a real understanding of our subscribers' needs.
Director, Market Intelligence
NET Serviços Improves Understanding of Its Subscribers' Needs
- NET is the largest pay-television operator in Latin America by number of subscribers, cabling 6.7 million homes across 44 cities in Brazil.
- In 2006, NET launched into the triple play market for video, voice and data.
- Needed to refine knowledge of a large subscriber base.
- A short learning curve and ease of use were crucial considerations in NET’s choice of InfiniteInsight®.
- Implemented an agile, business-focused process that yields results which are easy to understand and use.
- Created five different predictive models in just six days.
- Models cover key areas of customer behavior including churn, retention, propensity to buy and perception of customer service.
- Quickly saw positive results when using the models to drive sales of Internet and telephone services.
- Obtained consistently good results that helped NET better understand and serve subscribers and reach the company’s business objectives.