Sales are up nearly 200% thanks to InfiniteInsight®.
Executive Officer; General Manager Marketing Dept
InfiniteInsight® Contributes 5% of MonotaRO’s Annual Revenues
- The B2B company needed a way to better match and market its 1,200,000 products to its 600,000 customers.
- MonotaRO needed to gain insight into its diverse customer base, made up of small to mid-size companies spanning such industries as piping, machinery, electrical, chemical, painting, automotive and food.
- Required a predictive analytics tool that could scale with the company’s rapid growth, as well as the changing marketplace and customer buying habits.
- Needed a way to improve targeting accuracy of catalogs, pamphlets and online recommendations.
- Previous predictive analytics solution required more than a month for data preparation and another 2-3 weeks to build a single model.
- No in-house statisticians and only a single business analyst to support predictive modeling.
- Standardized on InfiniteInsight® to analyze data, discover rules and patterns, and create predictive models.
- Leveraging predictive modeling’s first-ever semantic layer to streamline data preparation and automatically generate analytical data sets with over 2,500 explanatory variables and aggregates from over 12 million transactions and 600,000 customer records.
- Automated predictive modeling to eliminate manual, time-consuming processes that were prone to error.
- Integrated predictive models with Unica, the company’s campaign management solution.
- Predictive analytics contributes over $5 million dollars a year or 5% of the company’s annual revenue.
- InfiniteInsight® optimizes over 500 marketing campaigns a year for customer acquisition as well as cross-sell/up-sell to active customers.
- A superior ability to accurately address rapidly changing market conditions and customer preferences.
- Supporting campaigns across a wide range of sales channels including fax, email, catalogs, pamphlets and the corporate website.
- Able to vastly improve product assortment and offerings by identifying actionable trends/patterns.
- Up to a 200% increase in sales with campaigns backed by InfiniteInsight® predictive analytics.
- Boosted model productivity by over 1000%.