Meredith Boosts Revenues with InfiniteInsight®

Challenges

• Meredith needed to improve its magazine circulation and maintain database marketing revenues.
• The company had been doing its own analytic models, but needed the ability to generate more models, in less time, with better results.

Solutions

• InfiniteInsight® allows Meredith to run analytics directly in-database which is much faster, more efficient, and has fewer errors.
• With the largest database of any US media company, Meredith routinely scores 16+ million records every week.

Results

• InfiniteInsight’s® cut what was a 20-hour implementation process down to just two, so Meredith can react more quickly to changing business conditions.
• Meredith is getting a significant direct financial benefit, is seeing performance improvements, and is achieving better than 30% time savings in analytics.
• Results of the InfiniteInsight’s® analyses drive direct mail and email campaigns—channels both vital to attracting new subscribers.
• Improved productivity and scope of InfiniteInsight® means Meredith can promote more titles, more regularly, with campaigns that are better targeted and informed.