InfiniteInsight® has enabled us to generate significant productivity gains.
Targeting and Results Analysis Manager
LCL Le Crédit Lyonnais Deploys InfiniteInsight® to Deliver Value-Added Services
- With a portfolio encompassing banking, asset management, insurance and estate management, LCL Le Crédit Lyonnais depends on effective marketing to promote its 400 products and services.
- The bank runs more than 130 national marketing campaigns a year, targeting some 10 million customers and prospects through email, direct mail, text messaging and other channels.
- Previously the direct marketing teams ran campaigns using 10 basic customer score models. The marketing staff, however, felt more targeted - and more easily changed - score models were needed based on the specific features of each core product line.
- Before InfiniteInsight®, it could take as long as 5 days to build scores.
- Seamless integration with legacy systems.
- Once users were trained on InfiniteInsight® they found it easy to prepare data directly in their usual UNIX environment without having to perform laborious data transfers to their desktop.
- Campaign results are generated in a readily understood graphical format, providing at a glance intelligence for a wider business audience.
- Some 160 score models are now built annually – up from around 10 previously – for 130 direct marketing campaigns.
- With InfiniteInsight® the LCL marketing team more than doubled the response rate of its direct marketing in the first campaign for a comprehensive home insurance policy.
- Higher response rates to its campaigns has led to the availability of yet more value added services for LCL customers.
- InfiniteInsight® makes marketing campaign targets easier to pinpoint and understand.