InfiniteInsight® Proves Its Worth at Co-operative Financial Services

Challenge

• Co-operative Financial Services, with over 6 million customers, used a few models in the past and they were built and maintained by third parties.
• It was a very time-consuming, labor intensive, and hard to document process. And because it wasn’t economical to keep building new models, they very quickly got out of date.

Solution

• InfiniteInsight® put in place to help inform marketing.

Results

• One of the first models built by the customer insight team using InfiniteInsight® led to a significant increase in actual campaign performance yet required much less time to build and apply than previous models.
• InfiniteInsight® delivers real insight, drawing out key variables very quickly in a way the business can understand.
• InfiniteInsight® provides ease and speed to the customer insight team.
• InfiniteInsight® allows people who couldn’t otherwise build model get results, generate value and impact the business.