Belgacom Delivers Next Best Actions Across All Customer Channels

Challenge

• Belgacom is in a highly competitive market where the window of opportunity to introduce new products or marketing promotions can be short.
• Prior to InfiniteInsight®, Belgacom relied on traditional modeling tools that lacked flexibility and were hard to use.
• The traditional modeling tools left Belgacom at risk of missing critical revenue opportunities or worse yet, customer churn.
• Former data mining solutions did not easily integrate with the company’s Teradata data warehouse. 
• Translating models into a usable format was time-consuming and prone to human error.

Solution

• Belgacom standardized on InfiniteInsight® to build predictive models to manage its business and consumer customer relationships.
• InfiniteInsight® delivered an easy to use solution accessible by both trained statisticians and business analysts.
• Every interaction in the customer lifecycle from acquisition to cross promotions and retention is optimized with predictive models built on InfiniteInsight®. 
• Eliminated lengthy error-prone data preparation processes required by the previous solution.
• In-database analytic capabilities allowed integration to Teradata data warehouse out of the box.

Results

• The InfiniteInsight® automated approach to data mining has increased the company’s agility and efficiency and allowed a handful of analysts to support the entire business with no additional headcount.
• Cut modeling time from months to days.
• Independent of channel, whether it is the call center, a retail store or the company’s website, customers are presented with a personalized next best action or offer.
• Achieving a higher return on marketing investments and visibility to previously unseen customer insights.
• Able to indentify gaps in the market and turn them into revenue streams.
• All models are refreshed monthly or weekly, meaning that the business never has to be satisfied with old, out of date models.