We're achieving a higher return on our marketing investments.
Dr. Jacky Huyghebaert
Customer & Market Intelligence Expert
Belgacom Delivers Next Best Actions Across All Customer Channels
- Belgacom is in a highly competitive market where the window of opportunity to introduce new products or marketing promotions can be short.
- Prior to InfiniteInsight®, Belgacom relied on traditional modeling tools that lacked flexibility and were hard to use.
- The traditional modeling tools left Belgacom at risk of missing critical revenue opportunities or worse yet, customer churn.
- Former data mining solutions did not easily integrate with the company’s Teradata data warehouse.
- Translating models into a usable format was time-consuming and prone to human error.
- Belgacom standardized on InfiniteInsight® to build predictive models to manage its business and consumer customer relationships.
- InfiniteInsight® delivered an easy to use solution accessible by both trained statisticians and business analysts.
- Every interaction in the customer lifecycle from acquisition to cross promotions and retention is optimized with predictive models built on InfiniteInsight®.
- Eliminated lengthy error-prone data preparation processes required by the previous solution.
- In-database analytic capabilities allowed integration to Teradata data warehouse out of the box.
- The InfiniteInsight® automated approach to data mining has increased the company’s agility and efficiency and allowed a handful of analysts to support the entire business with no additional headcount.
- Cut modeling time from months to days.
- Independent of channel, whether it is the call center, a retail store or the company’s website, customers are presented with a personalized next best action or offer.
- Achieving a higher return on marketing investments and visibility to previously unseen customer insights.
- Able to indentify gaps in the market and turn them into revenue streams.
- All models are refreshed monthly or weekly, meaning that the business never has to be satisfied with old, out of date models.