Insight to Your Leads
Predictive Lead Scoring
Take the Guesswork Out of Lead Targeting
Traditional lead scoring applications used by marketers rely on hardcoded rules that are often the result of guesswork or intuition. Often the models are overly simplistic, using only basic information such as whether the lead has indicated they have budget or the timeframe for purchase.
KXEN’s Predictive Lead Scoring™ is an application built on the Cloud Prediction™ platform and enables the intelligent scoring of leads in your salesforce.com org based on a prediction of the lead’s likelihood to convert into a qualified sales opportunity.
With KXEN’s Predictive Lead Scoring™, there is no complicated setup, no need to manually define what makes a good lead and no prior analytical knowledge required. Salesforce customers simply install the application and KXEN starts delivering optimal lead scores with the same sophisticated predictive engine used by some of the world's largest banks, telecommunications providers, retailers and e-businesses.
If you are interested in a free trial of KXEN’s Predictive Lead Scoring™ click here:
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- Available on salesforce.com’s AppExchange
- Prioritize your leads
- Custom lead scoring models for every org’s unique data
- Analyzes standard and custom salesforce.com fields
- Automated binning of data and processing of missing values, outlier, etc.
- Continuous self-learning
- No administration required, install in clicks
- Out-of-the-box dashboards and reports to communicate model characteristics and findings
InfiniteInsight® helps us put the right products and services in front of members at the right time. 
Daniel Mathieux, Director, Member Insights and E-Business
Success Stories
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“Being able to build models rapidly leads to better and more actionable solutions.”
Richard Wherry
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“In one division last year we improved retention by 1%. That may not sound like much, but when the product portfolio is very large, it adds up to a lot.”
Derlin Mputu Kinsa
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“We're getting a lift as a result of InfiniteInsight®.”
Chris Doel
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“InfiniteInsight® puts us in the driver's seat.”
John Gulliford
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“Enabling marketers to self-service their predictive analytic needs is the holy grail in eliminating the gap for insight.”
Gareth Herschel
